Digital Performance Marketing Specialist

Manulife; Toronto; On-site; CAD 61,000 - 103,000; Full time

Job summary

Join a leading international financial services company as a Digital Performance Marketing Specialist. You'll play a crucial role in shaping marketing strategies, managing digital campaigns, and optimizing performance metrics. Ideal candidates will have strong analytical skills and experience with key marketing tools. We offer opportunities for growth, a flexible work environment, and a competitive compensation package.

Benefits

Opportunities for career growth

Flexible working environment

Comprehensive health benefits

Qualifications

• 3-5 years experience with SA360, Google Ads and similar platforms.
• Technical expertise in multiple digital marketing tools.
• Required Google Marketing Certification.

Responsibilities

• Develop and manage digital marketing campaigns across various platforms.
• Analyze campaign performance and optimize for better results.
• Forecast campaign performance using historical data.

Skills

Analytical skills

Communication skills

Problem solving

Education

Degree in Marketing or Business

Google Marketing Certification

Tools

SA360

Google Ads

Meta Ads

LinkedIn Campaign Manager

Job description

Join us at Manulife and be part of a team that strives for excellence, where your efforts will directly contribute to our success. Here, your work will have an important impact, and you’ll be empowered to make decisions that improve our marketing strategies and customer experiences.

We’re seeking someone who is ambitious, diligent, and eager to address new challenges. If you’re a strategic problem solver with a strong analytical approach and excellent communication skills, we want to hear from you!

As a Digital Performance Marketing Specialist, you'll play a pivotal role in our marketing team, contributing to the development and management of global digital campaigns.

We cultivate a values-first culture, create opportunities for growth, innovate in financial services, champion diversity, equity, and inclusion, and uphold corporate citizenship to benefit all and make a positive social and environmental impact.

Position responsibilities

• Develop, implement, and manage campaigns: Build and execute advertising campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.
• Utilize historical data and market trends to forecast campaign performance.
• Optimize budget distribution across campaigns to maximize ROI.
• Analyze campaign performance regularly and adjust strategies to improve results.
• Focus on key performance indicators such as CTR, conversion rates, and CPA.

Required qualifications:

• 3-5 years of experience with SA360, Google Ads, Meta Ads, LinkedIn Campaign Manager.
• Technical expertise in these platforms.
• Google Marketing Certification.

Preferred qualifications:

• Degree or equivalent in Marketing or Business.

What we offer:

• Opportunities to learn and grow your career.
• A flexible, inclusive environment supporting well-being.
• Support in shaping your future as part of our global team.

About Manulife and HongKong Keng Kang

Manulife Financial is a leading international financial services company dedicated to helping people achieve "easy investing and wealth management, enjoying a prosperous life." For more information, visit https://www.manulifeim.com/institutional/tw/en.

Equal Opportunity Employer

We embrace diversity and are committed to creating an inclusive workplace. We ensure fair recruitment, retention, promotion, and compensation practices regardless of race, ethnicity, gender, age, or other protected factors. We provide reasonable accommodations during the application process. For assistance, contact [e-mail].

Salary Range and Location

Toronto, Ontario. The salary range is CAD $61,350 - $102,250. For roles outside Toronto, contact [e-mail] for local salary details. Compensation varies based on market, location, and experience. Benefits include health, dental, mental health, vision, disability, life insurance, retirement plans, and paid time off.