Digital Multichannel UX Designer (12-Month Contract)

Sobeys; Canada; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

Sobeys in Canada seeks a Digital Multichannel UX Designer on a 12-month contract to craft high‑performing email, push, and SMS assets. You will design modular SFMC templates that adapt to audience needs and personalization strategies, ensuring accessibility and responsive behavior across devices.

You will collaborate with Strategy, Personalization, UX Optimization, Segmentation, and Deployment teams to deliver data‑driven, brand‑aligned designs that boost engagement and conversions.

Qualifications

• 3–5 years of email, push, or multi‑channel design experience.
• Expertise in responsive design, accessibility, and email UX.
• Proficient in Figma and Adobe Creative Suite; Sketch knowledge is a plus.
• Experience designing assets for SFMC or similar platforms.
• Familiar with Litmus and cross‑client rendering checks.
• Strong collaboration and project management skills.

Responsibilities

• Design visually compelling, conversion‑oriented emails, push, and SMS assets.
• Develop modular SFMC templates and scalable design systems.
• Collaborate with Strategy, Personalization, Segmentation, and Deployment teams.
• Ensure accessibility, responsiveness, and brand alignment across channels.

Skills

Email design

Multi-channel

Figma

Creative thinking

Tools

Salesforce Marketing Cloud (SFMC)

Litmus

HTML/CSS

Adobe Creative Suite

Job description

Sobeys is full of exciting opportunities, and we are always looking for bright new talent to join our team! We currently have a 12-month contract opportunity for a Digital Multichannel UX Designer. This role can be based out of any of our offices located in Halifax, NS; Stellarton, NS; Dartmouth. NS; Mississauga, ON; Montreal, QC.The Digital Multichannel UX Designer plays a critical role in crafting high-performing, visually engaging customer engagement assets across email, push, SMS, and digital marketing channels. This role is responsible for designing multi-channel campaign templates, dynamic content assets, and creative concepts that align with strategic business goals and personalization strategies.As part of the DCE Multichannel Design Team, this specialist collaborates with Strategy, Personalization, UX Optimization, Segmentation, and Deployment teams to deliver data-driven, brand-aligned designs that enhance engagement and conversion rates.

Key Responsibilities

• Creative Asset & Campaign Design Design visually compelling, conversion-optimized email, push, and SMS assets that support multi-channel marketing initiatives.Develop modular and reusable templates for SFMC-powered campaigns, ensuring consistency across different audience segments.Optimize responsive designs for engagement across various devices and email clients.Align designs with brand guidelines, personalization strategies, and customer experience best practices.
• Strategic Collaboration & Execution Partner with DCE stakeholders to align creative assets with campaign goals and customer segmentation models.Present creative recommendations and innovative solutions to enhance engagement and improve click-through rates.Act as a subject matter expert in multi-channel creative best practices, ensuring high-quality execution across customer journeys.Work closely with Personalization and Segmentation teammates to implement dynamic content and data-driven creative strategies.
• Template Development & Personalization Support Build scalable, flexible design systems that allow for dynamic content variations.Support the automation and deployment teams in optimizing designs for real-time personalization and audience targeting.Ensure creative templates integrate seamlessly into SFMC-driven marketing workflows.
• Quality Assurance & Performance Optimization Conduct design testing using Litmus or similar platforms to ensure rendering, accessibility, and responsiveness.Work with UX Optimization to refine layouts based on behavioral insights and A/B testing results.Continuously analyze design performance metrics, identifying opportunities for creative refinement.

Required Skills & Experience

• 3-5 years of experience in email, push, or multi-channel marketing design.
• Expertise in responsive design, accessibility standards, and email UX best practices.
• Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD), and Sketch.
• Experience designing assets for Salesforce Marketing Cloud (SFMC) or similar automation platforms.
• Familiarity with Litmus or other email testing platforms for cross-client rendering validation.
• Strong understanding of direct-to-customer personalization across email, push, SMS, and web.
• Basic HTML/CSS knowledge to troubleshoot design implementation issues.
• Strong project management and collaboration skills to support multiple teams and deadlines.

Success Metrics

• Higher Engagement Rates- Improving click-through, open, and conversion rates through optimized creative design.
• Efficient Design Production- Delivering high-quality assets that scale across multiple campaigns and audiences.
• Personalization-Driven Design- Creating flexible, modular assets that enhance dynamic content execution.
• Brand & Experience Consistency- Ensuring creative alignment across all digital customer touchpoints.
• Collaborative Execution- Partnering with DCE teams to enhance marketing impact through creative strategy.

Consultant Role & Engagement Terms

Contract-based role supporting the DCE Multichannel Design Team.Focus on multi-channel creative production, personalization strategy, and UX design optimization.Works closely with Personalization, UX Optimization, Segmentation, and Deployment teams.Duration and scope determined by business needs and strategic priorities.

Why This Role Matters

The Specialist, DCE Multichannel Designer ensures that every customer engagement touchpoint is visually compelling, strategically aligned, and optimized for performance. By developing scalable, data-driven creative assets, this role directly enhances personalized marketing efforts and strengthens customer relationships across multiple digital channels.

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