Digital Messaging Specialist

Loblaw Companies Limited; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

A leading retailer is seeking a Digital Messaging Specialist to manage technical aspects of 1:1 communication campaigns and automated workflows. The role involves extensive use of Salesforce Marketing Cloud and requires skills in HTML, AMPscript, and data analysis to optimize email, SMS, and push messaging strategies. Join a dynamic team and enhance your digital marketing skills while contributing to impactful campaigns.

Qualifications

• Experience coding and testing mobile-responsive designs.
• Proficient in Adobe programs; strategic thinker.
• Highly organized and able to prioritize multiple projects.

Responsibilities

• Manage campaigns, data preparation, and deployment.
• Coordinate with marketing team for automated marketing programs.
• Build and maintain email templates using HTML and AMPscript.

Skills

HTML

Jinja

AMPscript

Analytical mindset

Communication skills

Project management

Education

2-4 years Marketing or related experience

1-2 years HTML/Email development work experience

Tools

Salesforce Marketing Cloud

MoEngage

Adobe Photoshop

SQL

Job description

• Note : This is a 12 month contractor role with opportunity for renewal. 4 days on-site per week.

The impact you’ll make

The Digital Messaging Specialist will support the manager with technical development and implementation of 1 : 1 communication campaigns, automated workflows and marketing journeys. The Digital Messaging Specialist will manage campaigns, data preparation, deployment and analysis of email and push campaigns. The majority of the Digital Messaging Specialist’s time will be spent working within digital messaging platforms (primarily Salesforce Marketing Cloud and MoEngage) and will apply HTML, AMPscript, Jinja and SQL skills to code and deploy emails, and maintain onboarding journeys in email, SMS and push channels.

What You'll Do :

• Coordinate with marketing team and digital agency for ad-hoc and automated marketing programs; support marketing team with development of campaigns and technical build strategy
• Code, develop and deploy emails within Salesforce Marketing Cloud and MoEngage
• Use HTML, Jinja and AMPscript to build and maintain email templates and / or content blocks; build custom emails
• Use HTML, Jinja and AMPscript to optimize and / or create new tests within journeys (including new control / test content modules, decision splits, cadence)
• Deploy campaigns including data preparation and beta testing, A / B and multivariate tests, quality assurance, maintain pre-deployment checklists, post-deployment reporting and analysis
• Use campaign quality assurance skills and deployment checklists to ensure campaigns are deployed error-free
• Reporting and Analysis – Insights for Test / Learn / Iterate :
• Support the Manager to build automated reports that will drive lifecycle marketing insights and optimizations and inform testing strategies
• Support the Manager to maintain ESP database(s); data pipeline(s); content library(ies) including email templates; automated Journeys (lifecycle and behaviour-triggered digital messaging); ensure Journey and automation uptime with logs and audits

What You'll Bring :

• 2-4 years Marketing or related experience, preferably at a retail or ecommerce company
• 1-2 years of relevant HTML / Email development work experience.
• Intermediate knowledge of HTML, CSS, Jinja and AMP scripting (or equivalent logic language).
• Experience coding and testing mobile responsive designs.
• Proficient in Adobe programs such as Photoshop
• Self-starter, positive attitude, strategic thinker, analytical mindset
• Desire to build technical digital marketing skills specifically for email, push and SMS campaigns.
• Highly organized, able to prioritize multiple projects and stakeholders, and work effectively and independently in a fast-paced environment
• Excellent verbal and written communication skills.
• In this role you will build proficiency in the following areas - any current experience is an asset :
• Salesforce Marketing Cloud and / or campaign management
• SQL and / or analytics platforms
• Experience testing templates using tools such as Litmus

Role :

Non-Payroll Contractor

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