Digital Messaging Manager

Loblaw Companies Limited; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A major Canadian retailer is seeking a Digital Messaging Manager to lead the planning, development, and execution of customized communication strategies. The ideal candidate has 5-7 years of experience in digital messaging and CRM, along with technical skills in platforms like Salesforce Marketing Cloud. This full-time, 12-month contract role requires working on-site four days a week and offers opportunities for career growth.

Responsibilities

• Lead 1:1 communication strategies for customer engagement.
• Develop messaging campaigns using Salesforce Marketing Cloud.
• Manage day-to-day campaign operations and performance.

Skills

Digital messaging

CRM

Hands-on execution

Leadership

Analytical skills

Education

Post-secondary degree in Marketing, Communications, Business, or related field

Tools

Salesforce Marketing Cloud

MoEngage

HTML

AMPscript

SQL

Jinja

Job description

Why is this role important?

Reporting to the Senior Manager, Digital Messaging, the Digital Messaging Manager will lead the planning, development, and execution of 1:1 communication strategies to drive customer engagement and retention for our PC Express, Joe Fresh, and Shoppers Drug Mart businesses.

The Digital Messaging Manager will deliver highly personalized campaigns, maintain workflows, and identify new triggers & journeys across email, SMS, and push channel. They will oversee day-to-day campaign operations, partner closely with marketing and cross-functional teams, and manage the performance of automated programs and journeys.

This role combines hands-on execution with leadership responsibilities, including mentoring team members, driving best practices, and identifying net-new and optimization opportunities.

Note: This is a 12 month contract with opportunity for renewal. This role requires working 4 days on-site per week.

Requirements & Responsibilities

• Partner with marketing team and other business stakeholders to successfully co-create & deliver 1-1 messaging campaigns through Email, Push, and SMS channels aligned to business goals and programs.
• Develop messaging touchpoints & campaigns using Salesforce Marketing Cloud and MoEngage, employing HTML, Jinja, and AMPscript to build and maintain templates, content blocks, and custom campaigns.
• Maintain & optimize customer journeys by utilizing HTML, Jinja, and AMPscript to implement new control/test content modules, decision splits, and cadence adjustments.
• Deploy campaigns including data preparation and beta testing, A/B and multivariate tests, quality assurance, maintain pre-deployment checklists, post-deployment reporting and analysis
• Act as a key contact for stakeholders, translating business requirements into technical solutions and campaign execution plans.
• Mentor and coach specialists, fostering technical skill growth and ensuring adherence to best practices.
• Manage ESP databases, templates, data pipelines, and content libraries, ensuring systems and automated journeys remain operational.

Experience required:

• Post-secondary degree in Marketing, Communications, Business, or related field.
• 5-7 years of experience in digital messaging, CRM, or lifecycle marketing, including hands-on work in platforms such as Salesforce Marketing Cloud and MoEngage
• Proven experience leading & managing end-to-end campaign development, from planning and execution to reporting and optimization.
• Strong technical expertise with HTML, CSS, AMPscript, SQL, and Jinja; knowledge of APIs is an asset.
• Experience managing customer journeys, automations, and large-scale digital campaigns.
• Strong understanding of compliance standards & regulations (CASL, CAN-SPAM, GDPR/ePD).
• Experience leading projects or teams, with strong mentoring and coaching skills.
• Critical thinker with the ability and willingness to pivot as business needs and expectations change.
• Solid communications/presentation skills and the ability to work in a fluid corporate work environment with multiple stakeholders.
• Highly organized, able to prioritize multiple projects in a fast-paced environment
• Exceptional analytical, conceptual, and problem-solving abilities.
• Capable of managing competing priorities with minimal supervision.
• Self-starter, positive attitude, strategic thinker, analytical mindset

How You’ll Succeed: At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.

If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine.

Apply today.

Employment Type: Full time

Type of Role: Non-Payroll Contractor

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.