Digital Media Strategist (25-26)

Northern College of Applied Arts and Technology; Timmins; On-site; CAD 50,000 - 70,000; Full time

Job summary

Northern College is looking for a Digital Media Strategist to enhance its marketing and communication efforts. The role involves creating and managing digital content aimed at attracting students and promoting the College's programs while ensuring compliance with standards. As part of a supportive team, you will have the opportunity to shape the College's digital presence and engage with the community.

Benefits

Defined benefit pension plan

Professional development opportunities

Wellness programs

Employee Assistance Program

Tuition assistance

Generous vacation and holiday closure

Group insurance benefits

Relocation expense reimbursement

Qualifications

• Minimum of two years of experience in developing integrated digital marketing campaigns.
• Intermediate to advanced experience in graphic design, including Adobe tools.
• Knowledge of social media platforms, content marketing, and digital ads.

Responsibilities

• Collaborate with the Marketing Team to create engaging content.
• Develop outreach strategies and oversee story development for digital campaigns.
• Create and publish content for digital and social media channels.

Skills

Communication

Multi-tasking

Time management

Digital marketing best practices

Creative storytelling

Education

Two-year diploma in Marketing, Communications, Business, Public Relations, Journalism

Tools

Adobe Creative Suite

Salesforce

Job description

Northern College is seeking a Digital Media Strategist in our Marketing, Communications, and External Relations department. The successful candidate will have excellent communication, multi-tasking, and time management skills with the ability to work in a team and effectively engage and connect with others on Campus, in the community, and online. Experience using Customer Resource Management software (i.e. Salesforce) is considered an asset. Knowledge of AODA standards and compliancy is an asset.

At Northern College, we’re committed to the ongoing success and development of everyone who passes through our learning spaces, whether they be our students, employees or community members. We believe in investing in those who invest in us, constantly working to build a collaborative and friendly working environment while offering top tier benefits and generous pension packages to our eligible full-time employees with purposeful, rewarding work, supportive supervisors and positive, engaged work teams.

Reporting to the Director Marketing, Communications and External Relations, the successful candidate will be responsible for designing, planning, development, implementation and monitoring of content and communications for use in digital spaces.

What You Will Be Doing

• Collaborate with the Marketing Team to create content to feature College’s programs, campus services, student life, and community partnerships to attract and retain students and partners of the College through engaging, creative, and data-driven promotional material;
• Develop outreach strategies that cross-promote programs to students and the broader community and oversee story development for digital campaigns. Authenticating and verifying content to make sure that it is consistent with brand identity guidelines;
• Create and publish/distribute content for digital media, social media posts, digital ads, video promotions, email communications and other digital communication channels; and
• Develop graphic design elements, photography, video, written copy, templates, and other creative assets for use on digital media channels.
  
  

A detailed job description is available from the Human Resource Services department.

What You Will Need To Be Considered

• Two-year diploma in Marketing, Communications, Business, Public Relations, Journalism, or related/relevant field of study;
• Minimum of two years of experience in developing integrated and data-driven digital marketing campaigns through self-serve digital ad platforms;
• Knowledge of digital marketing best practices and techniques, including social media platforms, digital display ads, search ads, content marketing and email marketing;
• Experience creating content for digital and social media, optimizing campaigns, monitoring performance/engagement and analyzing data/metrics; and
• Intermediate to advanced experience in graphic design including use of Adobe Creative Suite, (Illustrator, Photoshop, Premiere).
  
  

What Northern Has To Offer

• Defined benefit pension plan;
• Professional development opportunities;
• Wellness programs;
• Employee Assistance Program;
• Tuition assistance;
• Generous vacation and holiday closure;
• Group insurance benefits (medical, dental, life insurance, LTD, etc.); and
• Relocation expense reimbursement.
  
  

The incumbent may be required to provide a criminal reference check.

As part of Northern College’s action on reconciliation, the College recognizes its responsibility to make a difference through increasing the number of Indigenous employees who work in the academic field. We encourage applicants who identify as Indigenous to apply.

Northern College is committed to an inclusive, barrier-free selection process. To request reasonable accommodation at any time during the selection process, please contact the Human Resource Services department. Information received relating to accommodation needs of applicants will be addressed confidentially.

Northern College values diversity and is an equal opportunity employer.

We thank all applicants for their interest in Northern College, only those to be interviewed will be contacted.

To apply, submit your covering letter and resume online at www.northerncollege.ca/careers/