Digital Media Specialist

DAC; Toronto; On-site; CAD 50,000 - 75,000; Full time

Job summary

DAC, a global performance media agency, is seeking a Digital Media Specialist to manage and optimize digital advertising campaigns. The role involves expertise in paid media across multiple platforms and a collaborative approach to drive results for key clients. As part of a vibrant company culture, you will enjoy professional growth opportunities, competitive benefits, and be a part of a dedicated team focused on innovative marketing solutions.

Benefits

Professional Growth

Competitive salary

Comprehensive health benefits

Generous PTO and wellness initiatives

Retirement saving plans

Qualifications

• 2-4 years managing paid search/social/display/video campaigns.
• Experience in agency performance media preferred.
• Knowledge of 3rd party bid management platforms.

Responsibilities

• Plan, create, and execute integrated digital advertising programs.
• Monitor and optimize paid search & display campaigns.
• Produce weekly/monthly reports on paid media performance.

Skills

Communication

Analytical Skills

Attention to Detail

Performance Marketing

Tools

Google Ads

Microsoft Ads

Excel

Job description

Move Your Career Forward with DAC as a Digital Media Specialist

Who We Are

We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

The Digital Media Specialist is responsible for the planning, creation, and execution of integrated digital advertising programs for key DAC Group clients. This individual will be accountable for the strategies and functional activities as they relate to the effective delivery of core client programs that include paid search, paid social, OLV, display, and other critical channels to DAC Group’s core offering.

What You’ll Do

• Become an expert in biddable paid media.
• Produce weekly / monthly reports, covering all paid media channels & performance data.
• Work collaboratively, coordinate and communicate with internal and external partners.
• Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs.
• Build, launch, optimize and maintain paid search & display campaigns via Google Ads, Bing, YouTube, Facebook, Pinterest & other platforms.
• Conduct search ad copy & banner ad testing per best practice to drive performance improvements.
• Conduct keyword, placement & market research to make additions to new and existing campaigns.
• Perform necessary conversion tracking implementation with assistance from our Marketing Science team. Learn how to traffic campaigns through CM360. Understand ins and outs of Google Analytics.
• Perform QA on campaign set-up and post-campaign launch.

What You Bring

• 2-4 years of hands-on experience managing paid search / paid social / display / video campaigns. Agency background in performance media preferred. Come to the interview prepared to talk about what you did to improve KPIs.
• Involvement in leading client relationship, contributing to strategy, and client presentations.
• Good communication skills. Understanding of how to distill message to its key points. Ability to adapt message to audience.
• Ability to master and use a 3rd party bid management platforms (DoubleClick, Kenshoo, etc.).
• Demonstrate ability to build campaign structures on Google and Microsoft Ads that follow client’s business needs and search best practice.
• Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level.
• Accurately track and maintain budgets across campaigns and on multiple search engines.
• Provide traffic and cost estimates.
• Create campaigns that encompass multiple locations / geos and lines of business.
• Demonstrate ability to create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale.
• Provide in-depth optimization suggestions based on account performance.
• Perform ad copy testing.
• Perform testing against various ad extensions.
• In-depth knowledge of Google Ads and Microsoft Ads (Bing) features and how they can be effectively integrated into campaigns.
• Ability to download data into Excel, perform VLookups, create Pivot Tables and charts. Solid understanding of how to visualize data for ease of comprehension.
• Most importantly, a sense of ownership over your managed campaigns. Attention to detail and diligence in execution.

What You’ll Get

• Professional Growth : Work with top-tier clients and cutting-edge tools in the performance marketing industry.
• Collaborative Culture : Be part of a global organization that values curiosity, transparency, and innovation.
• Competitive salary and comprehensive health benefits.
• Generous PTO, wellness initiatives and parental leave.
• Retirement saving plans.
• Opportunities for continued learning and professional development.
• A supportive, collaborative, and casual work environment.

How We Work

This role requires two in-office days per week, with three days in-office during the three-month orientation period. Fully remote work is not available for this position.

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