Digital Media Specialist

AY Talent; London; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading company in digital advertising is seeking a Digital Media Specialist responsible for creating and managing integrated digital advertising programs. This role requires a professional with 2-4 years of experience in campaign management, strong analytical skills, and bilingual capabilities in English and French. The successful candidate will enjoy a flexible work environment, generous vacation leave, and a competitive salary.

Benefits

Flexible hybrid schedules

3 weeks of vacation plus 5 flexible days

Annual team offsites

Comprehensive insurance benefits

Participation in marketing conferences

Employee Assistance Program

Qualifications

• 2-4 years experience in digital media campaigns.
• Ability to manage budgets and optimize ad performance.
• Proficiency in Excel for data analysis.

Responsibilities

• Build, launch, and optimize paid media campaigns.
• Produce reports analyzing campaign performance.
• Collaborate with internal and external partners.

Skills

Communication

Analytical Skills

Campaign Management

Bilingualism (English and French)

Tools

Google Ads

Microsoft Ads

Excel

Job description

The Digital Media Specialist is responsible for the planning, creation, and execution of integrated digital advertising programs for clients. This individual will be accountable for the strategies and functional activities as they relate to the effective delivery of core client programs that include paid search, paid social, OLV, display, and other critical channels to our client’s core offering.

What they are looking for :

• 2-4 years of hands-on experience managing paid search / paid social / display / video campaigns . Agency background in performance media preferred . Come to the interview prepared to talk about what you did to improve KPIs.
• Involvement in leading client relationships, contributing to strategy, and client presentations.
• Good communication skills. An understanding of how to distill a message to its key points. Ability to adapt the message to the audience.
• Ability to master and use a 3rd party bid management platform (DoubleClick, Kenshoo, etc.).
• Demonstrate the ability to build campaign structures on Google and Microsoft Ads that follow the client’s business needs and search best practices.
• Demonstrate the ability to pull reports and provide insights and observations on campaign performance at a high level.
• Accurately track and maintain budgets across campaigns and on multiple search engines.
• Provide traffic and cost estimates.
• Create campaigns that encompass multiple locations / geos and lines of business.
• Demonstrate the ability to create campaigns that are mapped through to conversion-focused landing pages that are highly relevant and built at scale.
• Provide in-depth optimization suggestions based on account performance.
• Perform ad copy testing.
• Perform testing against various ad extensions.
• In-depth knowledge of Google Ads and Microsoft Ads (Bing) features and how they can be effectively integrated into campaigns.
• Ability to download data into Excel, perform VLookups, create Pivot Tables, and charts. Solid understanding of how to visualize data for ease of comprehension.
• Most importantly, a sense of ownership over your managed campaigns. Attention to detail and diligence in execution.

Responsibilities

• Become an expert in biddable paid media.
• Produce weekly / monthly reports, covering all paid media channels & performance data.
• Work collaboratively, coordinate, and communicate with internal and external partners.
• Provide ongoing analysis and monitoring of paid search & display campaigns to proactively expand and improve campaigns based on client business needs.
• Build, launch, optimize, and maintain paid search & display campaigns via Google Ads, Bing, YouTube, Facebook, Pinterest & other platforms.
• Conduct search ad copy & banner ad testing per best practice to drive performance improvements.
• Conduct keyword, placement & market research to make additions to new and existing campaigns.
• Perform necessary conversion tracking implementation with assistance from our Marketing Science team. Learn how to run traffic campaigns through CM360. Understand the ins and outs of Google Analytics.
• Perform QA on campaign set-up and post-campaign launch.
• Must be bilingual in English and French

What You’ll Get

• More than just perks like candy and foosball tables, we listen to our employees.
• Flexible hybrid schedules (2 days in person).
• Flexibility to work from anywhere in the world for a set period (some positions require in-office presence; this benefit is for permanent full-time employees who meet the requirements).
• Summer hours (afternoons off) to enjoy sunny Fridays.
• Wellness days!
• 8 hours of volunteer time.
• 3 weeks of vacation plus 5 flexible days.
• Healthy snacks, coffee, and tea on in-office days.
• A motivating work environment with brilliant colleagues.
• Exciting career advancement opportunities, continuous learning through our experts, and regularly available webinars.
• Participation in marketing conferences and events in Montreal.
• Annual team offsites in Montreal and Toronto.
• Competitive salary based on experience and education.
• Comprehensive group insurance benefits—largely covered by the employer.
• Employee Assistance Program.
• Deferred profit-sharing plan and retirement savings program.
• Friendly culinary competitions.
• Monthly lunch-and-learns.

Diversity, Equity, and Inclusion

These are our client's core values, and they encourage all qualified individuals to apply.

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