Digital Media Manager

Sidekick; Toronto; Hybrid; CAD 90,000 - 100,000; Full time

Job summary

A dynamic health tech company in Toronto is seeking a Digital Media Manager to drive revenue through effective paid media campaigns on Meta and Google. The ideal candidate has over 3 years of performance marketing experience, a strong grasp of creative strategy, and a passion for data analysis. This hybrid role offers a competitive salary of CA$90,000–CA$100,000 plus bonuses, with opportunities to work remotely across Canada.

Benefits

Competitive salary

Performance-based bonus

Opportunity for remote work

Qualifications

• 3+ years in performance marketing or growth, preferably in DTC/eComm.
• Experience with paid ads on Meta and Google with measurable results.
• Strong understanding of direct response advertising.

Responsibilities

• Launch and manage Meta & Google campaigns focused on direct response.
• Collaborate with creative teams to optimize ad performance.
• Analyze daily campaign performance and adjust strategies accordingly.

Skills

Performance marketing

Data analysis

Creative strategy

Media buying

Campaign management

Job description

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This range is provided by Sidekick. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$90,000.00 / yr - CA$100,000.00 / yr

Direct message the job poster from Sidekick

Hybrid | Full-Time | $90,000–$100,000 CAD + Performance-Based Bonus

Our Core Values

• Ownership Mentality – you own the outcome. You fix what’s broken and go beyond your role to get results.
• Urgency with Focus – we move fast, and stay focused on what matters.
• Best in Class – we hold ourselves to high standards in everything we do.
• Customer-Obsessed – our north star is the customer.

About Us

At Sidekick, our mission is to accelerate the recovery journey for people dealing with chronic injuries. Our award-winning physical therapy tools are trusted by Olympic medalists, pro athletes, and featured in outlets like Men’s Health , Running Magazine , and Ultrarunning Magazine .

As we scale, we’re looking for a Digital Media Manager who’s ready to take growth to the next level. You’ll play a key role in driving revenue through paid acquisition, creative testing, and campaign optimization - with the freedom to experiment and the resources to scale what works.

This role is ideal for someone who thrives in DTC, lives and breathes data, but also has an eye for ad creative that sells.

What You’ll Be Doing

Launch, manage, and scale Meta & Google campaigns with a direct-response focus

Work closely with our creative team to test and iterate ad concepts and angles

Lead the testing and optimization of landing pages to improve conversion rates

Analyze campaign performance daily and make decisions based on data

Own our growth KPIs : contribution margin, CAC, ROAS, AOV - and know how to improve them

Run creative tests across platforms and push to find new winning concepts

Work with our internal teams to ensure top-tier execution

Stay ahead of platform trends and spot opportunities before others do

Success in 3 Months

You’ve launched and scaled campaigns that are driving profitable growth

You’ve helped identify new creative angles and turned them into scalable ads

You’ve improved key metrics like CAC and ROAS through testing and optimization

You’ve taken ownership of your channels and made them more efficient

This role is designed to grow with you. As you scale results, you’ll take on more ownership across growth strategy and new channels.

About You

3+ years in performance marketing, media buying, or growth (DTC / eComm a bonus)

Deep experience running paid ads (Meta and Google) with measurable results

Strong understanding of creative strategy and what makes a good direct response ad

Confident using data to make decisions - you're fluent in metrics like MER, CAC, and ROAS

Self-motivated, fast-paced, and results-driven

Comfortable managing budgets and juggling multiple campaigns

Why Join Sidekick?

Competitive salary + performance bonus (bonus ranges from $4.5k - 60k additional)

A fast-growing team with real ownership and impact

The chance to help build a category-defining brand

Collaborate with world-class athletes and creators

To Apply

Apply here : https : / / sidekicktool.typeform.com / to / xZj6Sxim

While the role is hybrid in Toronto, we’re open to candidates across Canada who are willing to relocate.

Note : Applications without the completed survey will not be considered.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Advertising, and Sales

Industries

Retail and Retail Health and Personal Care Products

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