Digital Media Interactive Strategist

RCL - Reitmans Canada Ltd/Ltée; Montreal; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as an Interactive Strategist, where your expertise in media planning and digital strategies will drive omnichannel growth. Collaborate with passionate teams to create compelling media tactics that enhance brand awareness and support sales objectives. With a focus on innovation and continuous improvement, you'll play a key role in shaping the media landscape while enjoying a hybrid work environment and a comprehensive benefits program. This is an exciting opportunity to make a real impact in the fashion retail industry.

Benefits

Comprehensive benefits program

Flexible time off

Exclusive discounts

Referral rewards

Growth opportunities

Qualifications

• 5+ years in a media environment with client management experience.
• Proven ability to develop integrated digital media strategies.

Responsibilities

• Elaborates strategic media plans and digital initiatives.
• Oversees 360 media planning and reporting for media initiatives.

Skills

Client Management

Digital Media Strategy

Data Analysis

Bilingual Communication

Education

Bachelor’s degree in Marketing

Bachelor’s degree in E-commerce

Bachelor’s degree in Business Intelligence

Tools

Meta

Google Analytics 4 (GA4)

DSPs

Job description

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Company Description
At RCL - Reitmans Canada Limited, every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.
RCL has been a proudly Canadian company since our founding in Montréal, Quebec almost 100 years ago. Our product design teams, home office and stores are all based in Canada.

Job Description
The Interactive Strategist acts as a media ambassador for RCL's divisions. The incumbent ensures that marketing campaigns are translated into compelling media tactics supporting the marketing objectives and reflecting our brand identities. This person is also responsible for driving omnichannel growth by designing media plans and tactics for various channels and at all stages of the customer journey, in order to increase brand awareness and support acquisition and sales objectives, in partnership with our internal and external partners.

Responsibilities

• Elaborates strategic media plans and digital initiatives supporting our brand objectives, in partnership with the marketing, eCommerce and analytics teams, and present them to key internal stakeholders;
• Oversees 360 media planning, ad ops and reporting for media initiatives managed internally and with partner agencies;
• Develops and maintains partnerships with a network of agencies, publishers and ad tech vendors to support the media planning activities;
• Drives an agenda of innovation, creativity and continuous improvement to the internal practice;
• Works closely with internal analytics partners to instill data at every step of the media planning cycle, report on the complete media outcomes against the business and marketing objectives and provide creative and campaign insights that will drive the next iteration of digital media planning;
• Actively participates in defining and enhancing the media framework and related internal processes in order to improve operational efficiency, agility and performance;
• Proactively seeks new media acquisition channels and retention tactics to diversify our media blueprint and innovate.

Qualifications

What Sets You Apart:

• Education: Bachelor’s degree in Marketing, E-commerce, Business Intelligence, or a related field.
• Experience: At least 5 years in a media environment with a strong background in client management and large-scale media investment oversight.
• 360° Media Planning: Proven ability to develop and execute fully integrated digital media strategies across all platforms.
• Project Leadership: Strong organizational skills with the ability to juggle multiple priorities in a fast-paced, ever-evolving environment.
• Tech & Tools: Solid knowledge of ad tech platforms (Meta, Google, DSPs, etc.) and analytics tools like GA4.
• Analytical Mindset: Comfortable working with data, able to turn insights into actionable recommendations and present results clearly.
• Communication & Collaboration: Bilingual (French and English) – required to interact with partners and teams across Canada.
• Bonus Points: Familiarity with affiliate marketing is a great asset.

Additional Information

What Sets Us Apart:

• Ultimate flexibility: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
• Well-being first: Access a comprehensive benefits program designed to take care of you.
• Flexible time off: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
• Exclusive discounts: Enjoy 50% off regular-priced items from Penningtons, Reitmans, and RW&CO.
• Referral rewards: Refer your professional network and earn a bonus for helping us grow our talented team (Certain conditions apply)
• Growth opportunities: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

If this inspires you…let’s talk. Send us your resume today!

Did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference. There are many ways to wear a career at RCL! #ReadytoRCL

RCL is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience.

We thank all applicants. Only selected candidates will be contacted.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising

Industries

• Retail

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