Digital Marketing Strategy Practice Lead

Verndale; Canada; Remote; CAD 85,000 - 125,000; Full time

Job summary

A leading digital experience agency, Verndale, is seeking a Digital Marketing Strategy Practice Lead. This role encompasses strategy development, client engagement, and the use of innovative marketing technologies to drive growth. Candidates should possess extensive experience in digital marketing, specifically in paid media and strategic consulting, making a significant impact on clients' marketing approaches.

Benefits

Generous paid holidays and personal time off

Comprehensive medical, dental, and life insurance

401k savings plan

Opportunity for professional development

Fully remote enabled

Qualifications

• 8-10+ years in digital marketing strategy and consulting.
• Proven track record in managing paid media and SEO.
• Experience with marketing technology assessments and business case development.

Responsibilities

• Lead marketing strategy engagements and develop integrated digital strategies.
• Conduct marketing technology assessments and guide marketing enablement.
• Facilitate stakeholder sessions to align business needs with digital strategies.

Skills

Paid Media Strategy

SEO

CRM

Digital Marketing Strategy

Business Case Development

Generative AI Tools

Education

Bachelor’s degree in Marketing or Business Strategy

Tools

Optimizely

Sitecore

HubSpot

Job description

Digital Marketing Strategy Practice Lead

At Verndale, we guide our clients to create more human experiences that drive business outcomes. We combine award-winning digital expertise, with an intimate understanding of people’s behavior, to inspire, design and build connections at scale.

As we expand our Marketing Services practice, we're hiring a Digital Marketing Strategy Practice Lead—a consulting-minded strategist with a strong Paid Media foundation, cross-channel fluency, and hands-on experience with platforms like Optimizely, Sitecore, HubSpot, and Generative AI tools. The ideal candidate also brings experience conducting Marketing Technology Assessments and supporting marketing team enablement to operationalize strategy. This role leads client engagements from business goal alignment through roadmap execution—developing strategies, OKRs, business cases, and technology recommendations that drive growth and maturity.

This is an opportunity to be part of the evolution of a team and an organization that is on a path of dramatic growth. If you’re passionate about shaping the future of our Marketing Services offering and deliver lasting impact for clients looking to modernize their marketing approach—and love working at the intersection of strategy, data, and technology—this is your opportunity to lead from the front.

Verndale is fully remote enabled, and we embrace the evolving definition of the workplace.This position can be remote, or hybrid out of our Boston location.

Responsibilities

Day-to-day, the Digital Marketing Strategy Practice Lead will lead marketing strategy engagements, conduct marketing technology assessments, guide marketing enablement programs, and help scale our consulting services. Key Responsibilities include:

Lead and Evolve the Marketing Strategy Practice

• Develop integrated digital marketing strategies across Paid Media, SEO, CRM, content, and analytics
• Define crawl-walk-run maturity models aligned to business goals and marketing capabilities
• Lead stakeholder discovery sessions to align business needs with digital execution
• Build business cases and create measurable OKRs that link investment to impact
• Incorporate strategic use of Optimizely, Sitecore, and HubSpot across content, media, and personalization programs
• Bring Generative AI tools into strategy development for ideation, content, optimization, and experimentation
• Define executional roadmaps and align delivery teams across creative, content, tech, and analytics

Drive Client Impact

• Conduct Marketing Technology Assessments to evaluate current-state platforms, integrations, and team readiness

• Provide platform-agnostic guidance and recommendations to inform martech roadmaps and investment

• Facilitate enablement planning to help clients scale capabilities across campaign execution, personalization, reporting, and testing

• Collaborate with stakeholders to activate platforms like Optimizely ODP, Sitecore XP, and HubSpot as part of strategic programs

• Connect insights from tools like GA4, Looker Studio, and HubSpot to decision-making and optimization planning

Support Sales & Business Development

• Collaborate with business development leads on strategic scopes and proposals

• Participate in discovery calls and RFP responses as the strategic and martech SME

• Help shape go-to-market strategy for offerings such as:

• Marketing Strategy & Technology Assessment

• Strategic Planning & OKR Workshops

• Martech Enablement & Campaign Activation Readiness

• Contribute to thought leadership content, POVs, and external presentations

Mentor, Scale, and Enable

• Coach junior strategists and support cross-functional team development

• Develop toolkits, templates, and enablement materials to guide delivery across strategy and martech workstreams

• Maintain platform fluency across Optimizely, Sitecore, and HubSpot—and share knowledge to raise internal team capability

• Contribute to internal training and platform-specific education programs for clients and delivery teams

Qualifications

This is a high-impact, client-facing leadership role requiring deep digital marketing expertise and a passion for strategic consulting.8–10+ years of hands-on experience in SEO, with a track record of delivering measurable growth

• 8–10+ years of experience in digital marketing strategy and planning, preferably within a consulting or agency environment
• Strong expertise in Paid Media strategy with experience across Search, Social, Programmatic, and Display
• Experience workshopping business goals, defining OKRs, and building executive-ready business cases
• Demonstrated experience leading or contributing to Marketing Technology Assessments (current-state, gap analysis, vendor/platform evaluation)
• Hands-on knowledge of Optimizely (CMS, ODP), Sitecore (XP, XM Cloud), and HubSpot—including how these platforms support personalization, content, and CRM
• Fluency in Generative AI tools (e.g., ChatGPT, Perplexity, Gemini) for ideation, planning, and content optimization
• Strong understanding of analytics platforms (GA4, Looker Studio, HubSpot reporting) and their role in ROI-focused strategies
• Skilled communicator and facilitator—able to lead workshops, deliver presentations, and influence stakeholders at the executive level
• Bachelor’s degree in Marketing, Business Strategy, or a related field preferred

Ten Great Reasons to Work at Verndale

1. We are a rapidly growing company that is just as entrepreneurial today as when we were founded in 1998.
2. We are relentlessly curious and enthusiastically solve our clients’ complex business problems through technology, data, and design.
3. We foster a culture that enables every person in the organization to do the best work of their career.
4. We offer regular training and professional development to move careers forward.
5. Client and employee satisfaction are our two most important business metrics.
6. We celebrate and champion diversity, equity, and inclusion.
7. We offer generous paid company holidays, vacation, and paid sick time to every employee starting on day one.
8. We provide top-of-the-line benefits including health, dental, vision, 401K, LTD, STD, Life Insurance, EAP, HRA and more.
9. We support a healthy work/life balance.
10. We are fully remote enabled and embrace the evolving definition of the workplace.

About Verndale

Verndale is a digital experience agency dedicated to driving growth by helping businesses create meaningful human connections in an increasingly digital world. With offices in Boston, Montreal, Los Angeles, Quito, and hubs across the Americas, we partner with marketing and technology leaders to deliver personalized web, mobile, and ecommerce solutions that elevate customer experiences.
At Verndale, we thrive on collaboration and innovation, offering a full range of services that span strategy, design, development, personalization, SEO, analytics, and digital advertising. We celebrate diversity and inclusion, striving to create a climate of respect essential for both individual and company success.
If you're ready to be part of a passionate team dedicated to making an impact and driving growth, we invite you to explore a career at Verndale.

Compensation & Benefits

Verndale is proud of the fun, diverse, and respectful company environment we enjoy on a daily basis. Competitive compensation and comprehensive coverage for medical, dental, life, disability and a 401(k) savings plan are offered to all full-time employees. Ample company paid holidays and personal time off make having a work-life balance possible. For some roles, remote work is a definite possibility; we believe in hiring the best and keeping our own happy and motivated.
Verndale is an Equal Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.