Digital Marketing Strategist – Toronto

B'nai Brith National Organization Of Canada; Toronto; On-site; CAD 60,000 - 85,000; Full time

Job summary

B'nai Brith Canada is hiring a Digital Marketing Strategist to enhance their online presence through innovative marketing strategies. This in-office role in Toronto involves managing social media platforms, content creation, and performance analytics to strengthen community engagement and brand visibility.

Qualifications

• Demonstrated experience leading digital and social media strategy.
• Strong content creation skills and proficiency in digital marketing tools.
• Experience with analytics and performance tracking essential.

Responsibilities

• Lead the development of integrated digital marketing strategies.
• Oversee social media platforms and create engaging content.
• Manage digital advertising campaigns and track performance.

Skills

Digital Marketing Strategy

Social Media Management

Content Creation

Project Management

Analytics and Performance Tracking

Tools

Canva

Adobe Creative Suite

Meta Business Suite

Google Ads

Meta Ads

Job description

Job Title: Digital Marketing Strategist
Location: Toronto (In-office)

About the Role:

B’nai Brith Canada is seeking a strategic and creative Digital Marketing Strategist to lead our digital marketing efforts. This role is ideal for a forward-thinking marketer who can develop and implement high-impact digital strategies, with a strong emphasis on social media leadership, content creation, brand voice, and community engagement. You’ll guide our digital presence across all platforms and oversee digital advertising campaigns to strengthen visibility, engagement, and impact.

This is a full-time, in-office position based in Toronto.

Key Responsibilities:

• Lead the development and execution of an integrated digital marketing strategy aligned with organizational priorities
• Oversee all social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, YouTube) for multiple accounts, ensuring cohesive brand representation
• Assist with the creation and management of newsletters and email sends
• Manage the digital content calendar and guide cross-functional marketing efforts
• Monitor digital trends and adjust strategy to maximize performance and relevance

Content Creation & Community Engagement

• Produce engaging, platform-specific content including short-form video, reels, and graphics
• Work collaboratively with the marketing and design team to craft impactful campaigns
• Build and manage vibrant online communities; moderate comments, DMs, and audience interaction
• Maintain a consistent brand voice aligned with B’nai Brith Canada’s mission and values

Digital Advertising & Performance Analytics

• Develop and coordinate paid media campaigns across Google Ads, Meta Ads, and other platforms
• Track, analyze, and report on campaign performance using tools like Google Analytics, Meta Insights, and LinkedIn Analytics
• Use data to optimize content, engagement, and overall digital performance

Required Skills & Qualifications:

• Demonstrated experience leading digital and social media strategy
• Excellent organizational and project management abilities
• Strong content creation skills with an eye for storytelling and design
• Proficiency in digital marketing tools (e.g. Canva, Adobe Creative Suite, Meta Business Suite)
• Familiarity with digital ad platforms (Google Ads, Meta Ads)
• Skilled in analytics and performance tracking
• Experience working with Jewish organizations or community-based nonprofits is a strong asset

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