Digital Marketing Strategist

604 Records Inc; Vancouver; On-site; CAD 60,000 - 70,000; Full time

Job summary

A leading multimedia company in Canada is seeking a Digital Marketing Strategist to enhance engagement through social media and digital advertising. Candidates should have a strong grasp of content optimization, creativity in marketing ideas, and proficiency with various tools such as WordPress and Mailchimp. This full-time role emphasizes teamwork and innovation, offering a salary range from $60,000 to $70,000 along with group health benefits and a commitment to equity and inclusion.

Benefits

Group health and dental benefits

Generous vacation time allotment

Qualifications

• Proficient in copywriting and communication skills.
• Knowledge in budget management and time management.
• Experience with various digital marketing tools and platforms.

Responsibilities

• Manage social media calendars and community engagement.
• Execute and optimize paid advertising campaigns.
• Draft and schedule email marketing campaigns.

Skills

Copywriting

Communication

Time management

Budget management

Tools

Photoshop

Capcut

Wordpress

Later

Mailchimp

Slack

Zoom

Asana

Office programs (Outlook, Word, Excel)

Job description

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604 Records is one of Canada’s most successful independent record labels and a multimedia company. With over 20 years in the industry, the label is home to a diverse roster and has developed some of Canada’s most renowned artists such as Carly Rae Jepsen, Marianas Trench, Coleman Hell, JoJo Mason and many more. OurStrathconabased office is looking fora Digital Marketing Strategist to join our team.

The Role

This role is perfect for a person who loves engagement, social media, and entertainment marketing. You are well versed in content optimization. You are up to date with best practices around social media marketing and digital advertising. You are also a team player who will approach our marketing meetings with plenty of ideas and a well-organized content calendar. You are comfortable with programs like Wordpress, Mailchimp, and Later.

Core responsibilities include social media calendar management for our company profiles and clients as needed, execution and optimization of paid advertising campaigns, content optimization for social media, email marketing, copywriting, website maintenance and engagement growth.

Job Tasks

Social Media Management

• Manage daily content calendars
• Monitoring engagement and platform growth
• Community management
• Staying on top of industry trends / researching upcoming platforms
• Develop digital strategies to increase engagement
• Collect creative assets from A / V team & Project Managers and / or creation of assets and copywriting as needed

Paid Ads

• Management and optimization of paid advertising for clients across multiple platforms (Meta, TikTok, Pinterest, Google Ads)
• Understanding of content guidelines, regulations, and best practices
• Work with applicable Project Manager to identify target audiences and key demographics per artist
• Creation of campaign performance reports

Email Marketing

• Draft and schedule email marketing campaigns
• Manage company mailing lists

Website Maintenance

• Oversee maintenance of company websites
• Basic website weekly updates (news posts, add new releases, add video content)
• Assign email signatures / update website with new staff

Skills

Copywriting

Communication

Time management

Budget management

Reporting

Proficient with Photoshop, Capcut, Wordpress, Later, Mailchimp, Slack, Zoom, Asana, and Office programs (Outlook, Word, Excel).

Full-time position, available to start immediately.The approximate base pay range for this role is $60,000 - $70,000in addition to group health and dental benefits offered and generous vacation time allotment.The actual base pay will be based on various factors including the candidate’s level of skills, experience, and education aligned with the needs of the role, budget, and market.

The 604 Group is committed to equity, diversity, and inclusion throughout our company culture. We encourage applications from all qualified applicants. Women, men, and non-binary identifying, persons with disabilities, Indigenous peoples, people ofcolour(BIPOC), persons from the LGBTQ2SIA+ community, and other equity-seeking groups are encouraged to apply.

If this is you, please send your resume and cover letter to : [e-mail]

Seniority level

Seniority level

Entry level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

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