Digital Marketing Strategist

Meet Array; Nanaimo; Hybrid; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid work environment

Collaborative team

Professional development

Job summary

Array in Nanaimo, BC is seeking a Digital Marketing Strategist to lead the performance marketing side of our agency. You’ll drive Google Ads, SEO, analytics, and reporting for a diverse client portfolio, turning data into compelling strategy.

This hands-on senior role partners with designers, developers, and account teams to ensure campaigns connect with the broader brand and digital experience. You’ll analyze results, optimize budgets, and explain insights to clients.

Qualifications

• 3+ years of professional digital marketing experience, ideally in an agency.
• Experience managing Google Ads campaigns with meaningful budgets.
• Strong knowledge of SEO and analytics tools including GA4.

Responsibilities

• Develop digital marketing strategies based on client goals and budgets.
• Plan, build, manage, and optimize Google Ads campaigns across channels.
• Conduct keyword, market, and audience research to inform strategy.
• Collaborate with design and development teams on assets and landing pages.
• Monitor performance, budgets, conversions, and ROI; optimize continually.
• Translate analytics into actionable recommendations for clients.

Skills

Digital strategy

Campaign management

Client communication

Analytics interpretation

Content development

Team collaboration

Tools

Google Ads

Google Analytics 4

Google Search Console

Google Tag Manager

SEO tools

Job description

About Array

Array is an award-winning creative agency based in Nanaimo, BC, focused on helping organizations grow through thoughtful strategy, strong design, and digital experiences that perform.

For more than 16 years, we've partnered with municipalities, nonprofits, developers, construction companies, hospitality brands, and purpose-driven organizations across North America. Our team blends brand strategy, graphic design, web development, accessibility, and marketing into cohesive solutions that create real impact.

We care deeply about the quality of our work, the relationships we build, and creating an environment where talented people can continue to grow creatively and professionally.

The Opportunity

We're looking for a Digital Marketing Strategist to join our team and help lead the performance marketing side of Array.

This role is ideal for someone who understands that successful digital marketing is about more than launching campaigns. You can look at the bigger picture, understand a client's business and goals, develop a strategy, execute it, analyze performance, and continually identify opportunities to improve results.

You'll work across a diverse client portfolio, primarily leading Google Ads, SEO, digital strategy, analytics, reporting, and ongoing optimization. You'll also collaborate closely with our designers, developers, strategists, and account team to ensure campaigns connect with the broader brand and digital experience.

This is a hands-on senior role. We're looking for someone equally comfortable developing strategy, working directly inside advertising and analytics platforms, reviewing performance data, writing campaign content, and sitting down with a client to explain what's working, what isn't, and what we should do next.

What You'll Be Doing

• Develop digital marketing strategies based on client goals, audiences, budgets, and opportunities
• Plan, build, manage, and optimize Google Ads campaigns, including Search, Display and other relevant campaign types
• Conduct keyword, competitor, audience, and market research to inform campaign strategy
• Develop campaign messaging and digital ad copy in collaboration with Array's creative team
• Coordinate the development of campaign assets with designers and other team members
• Monitor campaign performance, budgets, conversions, and overall effectiveness
• Continually test and optimize campaigns to improve performance and return on investment
• Identify new digital marketing opportunities within existing client accounts
• SEO & Organic Search
  • Develop and execute on-page and technical SEO strategies
  • Conduct keyword research and search opportunity analysis
  • Develop and optimize metadata, page structure, and website content
  • Provide SEO-focused content recommendations and copywriting support
  • Conduct technical SEO audits and identify opportunities for improvement
  • Work directly with Array's development team to coordinate technical SEO improvements
  • Support backlink, citation, directory, and local search strategies
  • Monitor organic search performance and adapt strategy based on results
  • Consider evolving search behaviours, including AI-driven search and discovery, as part of ongoing SEO strategy
• Analytics, Reporting & Optimization
  • Monitor digital performance through platforms such as Google Analytics 4, Google Ads, Google Search Console, and related tools
  • Develop clear, useful client reporting that goes beyond simply presenting data
  • Analyze campaign and website performance to identify trends, opportunities, and areas requiring attention
  • Translate analytics into actionable recommendations
  • Lead monthly or quarterly digital strategy conversations with retainer clients
  • Ensure tracking, goals, conversions, and reporting are configured appropriately
• Communicate directly with digital marketing clients by email, phone, video, and in-person meetings
• Build strong relationships with ongoing retainer clients
• Clearly communicate strategy, results, recommendations, and next steps
• Support digital marketing renewals, estimates, and proposals
• Work with Array's leadership and account team to scope new digital marketing opportunities
• Identify opportunities to expand or improve services where they can meaningfully support a client's goals
• Communicate changes in scope, budget, priorities, or client needs with senior management
• Write and refine digital advertising, landing page, SEO, and campaign content
• Provide copywriting support for websites, campaigns, taglines, naming, and other marketing initiatives when required
• Collaborate with designers to ensure campaign creative supports performance objectives
• Collaborate with developers on landing pages, conversion tracking, technical SEO, and website improvements
• Contribute digital expertise during broader brand, website, and marketing strategy projects
• Review and provide guidance on work completed by junior digital marketing team members as the department grows

What We're Looking For

• 3+ years of professional digital marketing experience, ideally within an agency environment
• Demonstrated experience managing Google Ads campaigns and meaningful advertising budgets
• Strong knowledge of SEO, including on-page, technical, content, and local SEO
• Strong working knowledge of Google Analytics 4, Google Search Console, Google Tag Manager, and digital reporting
• Experience developing digital marketing strategies—not simply executing campaigns
• Ability to analyze performance data and turn it into clear recommendations
• Strong writing and content development skills
• Experience communicating directly with clients and presenting marketing results
• Ability to manage multiple accounts, campaigns, deadlines, and priorities
• Strong attention to detail and accountability
• Curiosity and a willingness to stay current as search, advertising platforms, analytics, and AI continue to evolve
• A collaborative mindset and an interest in working closely with creative, development, and strategy teams

Bonus Points

• Google Ads certifications
• Experience working with WordPress websites
• Experience with conversion tracking and Google Tag Manager
• Experience with landing-page strategy and conversion rate optimization
• Experience with Meta Ads or other paid social platforms
• Experience with HubSpot or other CRM/marketing automation platforms
• Understanding of website accessibility and WCAG 2.2 Level AA
• Experience working with municipal, nonprofit, construction, development, tourism, or professional-services clients

Why Join Array?

• Hybrid work environment based in Nanaimo, BC
• Opportunity to take ownership of an established digital marketing portfolio
• Collaborative team of strategists, designers, developers, and marketers
• Opportunity to influence and grow Array’s digital marketing offering
• Support for professional development and continued learning
• A studio environment where strategy, creativity, technology, and measurable performance work together

We're looking for someone who gets genuinely curious about a client's business and sees digital marketing as an ongoing process of learning, testing, improving, and finding opportunities.