Digital Marketing Strategist

Job Title

Digital Marketing Strategist

Job Type

Replacement Term

Union

MRSA

Position Classification

SPB07 Public Relations Assistant VII

Salary Grade

$70,841.00 - $89,646.00

FT or PT

Full-time

Hybrid Work

This position is eligible

Position End Date (if applicable)

5/30/2025

Location

MRU Main Campus - Calgary, AB T3E 6K6 CA (Primary)

About This Position

We are seeking a talented and experienced Digital Marketing Strategist to join our Marketing and Communications team in University Advancement. Reporting to the Strategic Marketing Lead, the ideal candidate will be responsible for driving the strategy, setup and execution of digital campaigns across various platforms, including social media, paid search, and display advertising. Additionally, they will provide strategic direction for our digital brand and reputation strategy, collaborating closely with internal stakeholders to ensure effective campaign execution and reporting.

If you are passionate about digital marketing and meet the qualifications outlined below, we would love to hear from you.

This is a one-year replacement term position.

Responsibilities

Digital Marketing Strategy

1. Understand the scope and intention of MRU's Digital Brand and Reputation Strategy for planning its long-term execution.
2. Create digital marketing plans for both planned and impromptu projects.
3. Oversee digital marketing activities and trends, making proactive technology decisions on marketing software and platforms.
4. Provide strategy direction and input for departmental campaign execution in collaboration with internal teams.

Setup and Execution of Digital Campaigns

1. Coordinate and deliver the execution of campaigns across platforms including but not limited to Meta, Google, TikTok, defining landing page requirements and CTAs.
2. Set up tracking URLs, call tracking numbers, and Tags/Triggers/Variables for accurate and comprehensive campaign reporting.
3. Automate campaign workflow creation and management, understanding platform asset sizes, requirements, and policies.

Reporting

1. Use Google Analytics and platform reporting tools to create campaign wrap-up reports.
2. Create, send, and report on email marketing campaigns.

Team Support

1. Support the needs of other team members, providing mentoring in digital marketing knowledge.
2. Collaborate with the Communications team to ensure coordinated messaging in paid and organic placements.
3. Assist in crisis communications during emergencies and perform ongoing digital marketing research and data analysis.

Qualifications

1. Tech-focused individuals with upwards of five years of experience working with digital advertising platforms are preferred.
2. Bachelor's Degree or Equivalent in Marketing, Business, Data Science, or Communications.
3. Google and Meta advertising certification.
4. Data analytics training.
5. Experience working in a marketing client relationship and project team.
6. Experience with digital advertising platforms such as Meta Business and Google Ads.
7. Experience with MailChimp, Zapier, Google Tag Manager, TikTok and other relevant digital marketing tools.
8. Experience working in post-secondary, non-profit, or public organizations is an asset.

Salary: $70,841 - $89,646 per annum

Closing Date: Until a suitable candidate is found

A cover letter and resume should be submitted in one .pdf document. Please title your .pdf document as follows: [Last Name], [Requisition Number], [Document Title].pdf (ex. Smith, 999999, CV.pdf).

We encourage all qualified applicants to apply, however, Canadian citizens, permanent residents and others currently legally authorized to work in Canada will be given priority. Please note only applicants selected for an interview will be contacted.

About MRU

Founded in 1910 and located in Calgary, Alberta, Canada, Mount Royal University grew into a vibrant college in the 1930s and became a mid-sized university in 2009. A student-focused undergraduate university built on teaching excellence, Mount Royal University is known for our top-calibre programs and high-quality teaching and learning experience. Currently, more than 15,000 credit students choose from 14 bachelor degrees and 38 majors. Learn more at mru.ca/AcademicPlan.

Mount Royal University is committed to removing barriers and fostering the inclusion of voices that have been historically underrepresented or discouraged in our society. In support of our belief that diversity in our faculty and staff enriches the work, learning and research experiences for the entire campus community, we strongly encourage members of the designated groups (women, Indigenous Peoples, persons with disabilities, members of visible minorities, and diverse sexual orientation and gender identities) to apply and self-identify.

What We Offer

Talented and committed employees are the driving force behind student success. We strive to be an employer of choice among Canadian post-secondary institutions. At MRU, we recognize that people are a combination of many intersecting identities; we work to cultivate an environment that welcomes the whole person, and harnesses the strength that is available in our diversity, creating a rich and inclusive workplace.