Digital Marketing Specialist Toronto, Ontario

Levitate; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A digital marketing firm in Toronto is seeking a results-driven Digital Marketing Specialist. You will manage Facebook Ads and Google Local Services Ads, ensuring optimal performance for numerous clients. Strong organizational and analytical skills are essential. The firm prioritizes employee well-being with a variety of benefits including paid time off, parental leave, and wellness programs.

Benefits

Paid time off

Paid parental leave

Extensive benefit options

Employee development programs

Qualifications

• Ability to analyze performance data across multiple client accounts.
• Comfortable using design tools like Canva for ad creative.
• Previous experience managing Facebook Ads and Google LSAs.

Responsibilities

• Design, launch, and manage Facebook Ad campaigns.
• Guide clients in setting up Google Local Services Ads.
• Track and assess performance data to recommend improvements.
• Communicate results and strategic recommendations to clients.

Skills

Strong organizational skills

Ability to manage performance data

Excellent communication skills

Proficiency in Google Search Console

Basic design capabilities

Experience with Facebook Ads

Experience with Google Local Services Ads

Job description

Levitate’s employees share a very important mission and goal: helping small businesses grow and thrive. We all contribute to this goal in unique ways, and that’s why we prioritize helping our staff identify their strengths and find genuine fulfillment in their roles.

Across every team and department at Levitate, you’ll find friendship, enthusiasm, intelligence, and drive. In our pursuit to make the world a more creative and entrepreneurial place, we keep our company’s five core values at the center of everything we do:

• Creating magic
• Showing customer empathy
• Focusing on solutions, not problems
• Making small improvements every day

We’re looking for a results-driven Digital Marketing Specialist to support our clients’ growth through smart strategy, hands-on execution, and clear reporting. This role requires both creative and analytical skills, with a strong focus on managing Facebook Ads, Google Local Services Ads, and delivering consistent performance improvements across a high volume of accounts.

Key Responsibilities

1. Facebook Advertising: Design, launch, manage, and optimize Facebook Ad campaigns for multiple clients; monitor performance and refine strategies for better ROI.
2. Google Local Services Ads (LSA): Meet with clients to guide them through the setup, verification, and optimization of their Google LSAs. Provide ongoing support and ensure listings meet performance goals.
3. Account Monitoring & Optimization: Track and assess performance across hundreds of client accounts. Identify underperforming accounts, flag issues early, and recommend data-driven improvements to drive consistent month-over-month gains.
4. Client Communication: Act as a digital marketing advisor—clearly communicating results, progress updates, and strategic recommendations to clients.

Requirements

• Strong organizational skills and attention to detail
• Proven ability to manage and analyze performance data at scale
• Excellent communication skills with a client-first mindset
• Proficiency with tools such as Google Search Console, Google Lighthouse, and ad platform dashboards
• Basic design capabilities; comfortable using Canva or similar tools for ad creative
• Experience with Facebook Ads and Google Local Services Ads setup and performance management

Our commitment to our staff is showcased not only through our strong company culture, but also through our employee-centric benefits and programs including:

• Paid time off and paid provincial holidays to facilitate strong work-life balance
• Paid parental leave that provides employees with support and flexibility as they grow their families
• Extensive benefit options including healthy lifestyle reimbursement, private pension matching, healthcare benefits, etc. Culture Crew and Emerging Leader programs to foster employee leadership development, inclusivity, and connection through year-round trainings and events

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