Digital Marketing Specialist (SFMC) - 12-Month Fixed Term Contract

Digital Marketing Specialist (SFMC) - 12-Month Fixed Term Contract

Employer: Expedia Group
Location: Vancouver, British Columbia, Canada
Salary: USD 65,500.00 - 92,000.00 per year; USD 105,000.00 per year
Closing date: 13 May 2025

Sector: Travel and Tourism
Role: Specialist
Contract Type: Fixed term
Hours: Full Time

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model, and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.

Introduction to team: The Travel Partnerships and Media (TPM) team helps partners, including hotels, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply, our leading advertising and travel media network and affiliate solutions.

Do you enjoy executing and optimizing digital campaigns to drive leads and engagement? The Digital Marketing Specialist (SFMC) role sits on the Expedia Cruises marketing team in the TPM division of Expedia Group. If you’re looking to join a team at the forefront of Franchise and Travel retail marketing, Expedia Cruises is the leading travel agency selling air, land, & sea vacations in communities across North America.

As someone with a flair for advertising, you understand what it takes to deliver consumer messaging that drives awareness, demand, and loyalty. The Digital Marketing Specialist is accountable for the execution and optimization of the email marketing strategy in support of lead-generation objectives for online media, and in support of our retail franchise network. You’ll also play a key role in the production of digital campaigns in support of core promotions, events, and exclusive offers.

In this role, you will:

• Execute and optimize automated email campaigns through Salesforce Marketing Cloud (SFMC) for our North America-wide retail and travel agent network.
• Support Franchisee regional consumer marketing campaigns and custom digital campaigns.
• Develop and maintain related tools and resources for Franchisees, including automated processes through the SFMC suite of applications.
• Ensure email campaign consistency, quality assurance, and high launch success rates with responsibility for regular reporting.
• Production of email tiles and landing pages to support our national marketing campaigns.

Experience and qualifications:

• Bachelor's or equivalent degree required.
• 3 years of relevant experience in an email or digital marketing role.
• Hands-on experience working with enterprise-level email marketing tools, preferably Salesforce Marketing Cloud (SFMC), or Acoustic.
• Expertise in SFMC tools: e.g. Email Studio, Journey Builder, Automation Studio, Einstein, Mobile Studio, CloudPages etc.
• Experienced with writing HTML for developing email templates, as well as AMPscript for personalization.
• Strong understanding of email marketing best practices (i.e. CASL & CAN-SPAM), deliverability, segmentation, targeting and A/B testing.
• Strong customer service skills and ability to resolve client issues and challenges.

Bonus Points:

• E-commerce and travel (cruise) industry experience.
• Basic design skills using tools like Photoshop and proficiency in CSS.
• Up to date on applied trends in email marketing personalization and conversion optimization.

Expedia Cruises is a Franchise-based cruise and travel retailer with 250 locations and over 5,500 travel agents across North America, and part of the Expedia Group. Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers.

The total cash range for this position in Vancouver is $65,500.00 to $92,000.00. Employees in this role have the potential to increase their pay up to $105,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests: If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Company

Who we are

We are travelers and technologists. We work across time zones, hemispheres, cultures, and languages. We thrive on breaking things down and building them back up again until they're even better.

We know travel can be hard. But we also know it's worth it every time. And because we believe travel is a force for good, we take our roles seriously. We're here to build great products and create connections that truly bring good into the world.

Accommodations and adjustments

We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions.

If you require an accommodation or adjustment for any part of the application or recruitment process, please let us know by completing our Accommodation Request Form.

We're a diverse company, that feels like a community

When you join Expedia Group you become part of a global network of passionate travelers and technologists. Everyone is welcome here, and we take purposeful steps to create and nurture a diverse, open culture.

We find meaning in the work we do: together, we can broaden horizons, strengthen connections, and bridge divides.

We’re a truly global company, with offices on almost every continent. Our hybrid working policy empowers our employees to enjoy the benefits of remote working while staying connected to their colleagues.

Our industry-leading benefits package enables you to create a fulfilling career while staying healthy, happy, and well.