Digital Marketing Specialist (on-site)

Scotlynn; Ontario; On-site; CAD 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Specialist to enhance brand visibility and drive marketing strategies. This role involves creating and analyzing digital marketing campaigns, optimizing SEO, and managing website performance. With a focus on collaboration and community engagement, you'll thrive in a rewarding workplace culture that values innovation and teamwork. Join a forward-thinking company committed to excellence in the produce industry, where your contributions will make a significant impact on their marketing initiatives and community outreach efforts.

Benefits

Competitive Benefits Plan

Full gym access

Corporate chef providing healthy meals

Community Volunteer Program

Collaborative workplace culture

Paid Time Off

Qualifications

• Experience in developing and executing comprehensive marketing strategies.
• Proficiency in analytics tools and managing digital campaigns.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Measure and report on the performance of all marketing campaigns.

Skills

Digital Marketing Strategy

SEO Optimization

Google Analytics

Social Media Management

Email Marketing

Website Management (WordPress)

Tools

Google Analytics

WordPress

SEO Tools

Job description

Please note this is an onsite position - eligible candidates must be able to reliably commute to Vittoria, ON for this position.

With the continued growth in the industry, Scotlynn is currently hiring a Digital Marketing Specialist at our corporate office in Norfolk County. This role focuses on the creation and analysis of digital marketing campaigns and increasing brand visibility.

ABOUT US

Scotlynn is a multinational produce grower and transportation provider specializing in time-sensitive refrigerated products. Every aspect of our operation highlights our passion for doing it better – our attention to detail, our open communication, our state-of-the-art equipment, and our comprehensive farming procedures.

WHAT WE OFFER

• Competitive Benefits Plan and Employee and Family Assistance Plan
• Full gym access with personal trainer
• Corporate chef providing healthy meal options
• Opportunities to strengthen local communities through “Community Volunteer Program” initiatives
• Rewarding, collaborative and lively workplace culture
• Paid Time Off

THE ROLE

The Digital Marketing Manager will collaborate on creating digital marketing campaigns, enhance website performance, and optimize SEO to increase brand visibility to support marketing and company strategies. The Digital Marketing Specialist will measure, analyze, and report on the performance of digital campaigns.

ABOUT YOU

Successful Scotlynn Candidates Have :

• Experience in developing and executing comprehensive marketing strategies
• Experience in website management (e.g., WordPress) and SEO tools
• Proficiency in analytics tools like Google Analytics and social media platforms, measuring campaign performance and optimizing marketing efforts
• Expertise in creating and managing digital campaigns, including email, social media, and display advertising
• Up-to-date knowledge of digital marketing trends and emerging technologies to enhance strategies
• Ability to manage a budget, ensuring efficient allocation and tracking of resources for marketing initiatives

HOW YOU’LL SUCCEED WITH SCOTLYNN

• Develop and implement comprehensive marketing strategies
• Manage multiple projects and campaigns
• Plan, create, and execute digital campaigns including web, SEO / SEM, marketing database, email, social media, and display advertising
• Create and management of paid advertising campaigns across various platforms to maximize ROI and brand visibility
• Design, develop, maintain, and optimize websites and landing-pages in collaboration with internal teams or external partners, ensuring excellent user experience
• Grow the social media presence across all channels for multiple brands by creating and curating engaging content
• Measure and report on the performance of all marketing campaigns, providing actionable insights for continuous improvement
• Identify trends and insights and optimize spend performance based on insights and best practices
• Create and manage press releases, newsletters, email campaigns, and blogs tailored to key audiences