Digital Marketing Specialist Job at Targeted Talent in Vancouver

Targeted Talent; Vancouver; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading recruitment firm is seeking a Digital Marketing Specialist in Vancouver to drive innovative marketing strategies across various paid channels. The ideal candidate will have over three years of experience in digital media, proven analytic skills, and the capacity to manage significant advertising budgets. Responsibilities include planning and executing marketing strategies, optimizing customer journeys, and collaborating with agencies to enhance performance. If you're a curious and entrepreneurial individual with a passion for digital marketing, this is a great opportunity.

Qualifications

• 3+ years of experience in digital media campaign management.
• Experience managing monthly ad spend of $500k or more.
• Rock-solid analytics skills with the ability to generate insights.

Responsibilities

• Plan and execute segment specific strategies across paid channels.
• Ensure optimization of the full customer journey from paid channels.
• Forecast, manage, and report on paid spend and performance.

Skills

Digital media campaign management

Analytics

Pay-per-click advertising

Google Analytics

Attribution modeling

Curiosity and improvement mindset

Collaboration

Job description

Digital Marketing Specialist Job at Targeted Talent in Vancouver

• Plan and execute segment specific strategies across paid channels (Homeowners vs. Industry Professionals); PPC, display / retargeting, affiliates
• Ensure full customer journey from paid channels is optimised, in coordination with other marketing functions (content, UX/UI and merchandising)
• Forecast, manage and report on paid spend and performance
• Research and test new strategies and channels to grow / optimise paid channels & email
• Report on competitor activity within paid channels
• Manage / coordinate with external agencies / contractors
  

What you must have

• 3+ years experience in digital media campaign management
• Rock-solid analytics alongside an ability to create insights and stories with data
• Solid GA and GTM experience
• Experience managing $500k+ monthly ad spend
• Deep understanding of digital marketing channels, attribution modelling, and GA
• Curious mindset & desire to improve what’s there, and build new and better
• Collaborative approach to marketing
• An audacious spirit that embraces uncertainty and challenges with enthusiasm
• High levels of integrity and a commitment to do what you say you are going to do
• Strong entrepreneurial spirit that has grit, determination and challenges the status quo
• High degree of empathy and the ability to see other’s perspective
• Strong sense of curiosity and the desire to learn and get better everyday