Digital Marketing Specialist (E&F)

Fotile; Toronto; On-site; CAD 50,000 - 55,000; Full time

Job summary

A leading company in kitchen appliances, Fotile, is searching for a Digital Marketing Specialist to enhance its marketing efforts. The role focuses on developing and executing planned digital marketing campaigns while maintaining effective communication within the team. Ideal candidates should possess a strong background in digital marketing and relevant experience in delivering innovative campaigns.

Benefits

Medical health benefits

Dental and vision insurance

Qualifications

• 2 years of experience in digital marketing required.
• Proven experience delivering effective digital campaigns.
• Strong understanding of digital production and marketing.

Responsibilities

• Develop and manage digital marketing programs and campaigns.
• Lead management of digital assets and touchpoints.
• Analyze site metrics and produce campaign reports.

Skills

Digital marketing

SEO

AdWords

Social media management

Web metrics and analytics

Communication

Project management

Education

Bachelor’s degree or diploma in Graphics related field

Job description

FOTILE is built on the foundation of product innovation and creating functional, stylish, and family-oriented appliances. For the past 26 years, our products have helped improve the kitchen environment with new technology that removes harmful fumes caused by cooking. We make it our mission to create a healthy, happy kitchen for families everywhere. We are currently looking for a Digital Marketing Specialist to join our growing team.

Position Summary :

As a key member of the FOTILE Canada team, The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support the expansion and growth of the company'sservices and products. This role requires an in-depth knowledge of FOTILE products and market goals. Proficiency in graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. The Digital Marketing Specialist will utilize sound judgment in planning and experience to accomplish identified goals.

Job Requirements :

• Developing, managing, and designing layouts of communications such as presentations, event support materials, research papers, and brochures.
• Planning, development and execution of national digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, and deliverables.
• Interfacing with the Sales team to launch PR campaigns, events, retail and business products.
• Leading ongoing management of digital touchpoints, including home page and top-level sections, social networking landing pages, and mobile applications.
• Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
• Owning and maintaining site analytics, metrics, and campaign reporting.
• In-depth knowledge of SEO and AdWords programs.
• Presenting recommendations to management for Marketing and Communications.
• Developing and coordinating multimedia packages

Job Requirements :

• Bachelor’s degree or diploma in Graphics related field.
• 2 years of experience in digital marketing.
• Deep understanding of digital marketing and digital production.
• Proven experience delivering effective and innovative digital campaigns.
• Proven experience delivering a variety of digital assets, including rich media online ads, microsites, and social media applications.
• Experience managing successful social media campaigns, and a solid understanding of social marketing.
• Solid understanding of web metrics, and digital analytics, with the ability to generate, analyze and interpret data.
• Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
• Strong management skills, and excellent oral and written communication skills
• Experience delivering digital campaigns for mainstream products and services

Job Types :

Full-time / Part-time

Salary :

50,000 – 55,000 per year

Benefits :

• Medical health benefits, dental and vision insurance