Digital Marketing Specialist & Brand Communications Lead

Digital Marketing Specialist & Brand Communications Lead

Our client is searching for a Digital Marketing Specialist & Brand Communications Lead to join their team. This role will be responsible for developing and executing comprehensive digital marketing strategies and brand communications plans. A successful candidate will collaborate with cross-functional teams to drive brand awareness, customer engagement, and lead generation.

Your success will be defined by your ability to :

• Guide the creation of high-quality, consistent and engaging content across all platforms
• Collaborate with internal teams and external contractors to enhance brand visibility and equity
• Lead the company’s ambassador and influencer programs, driving authentic partnerships
• Identify and implement tools, automation platforms, and workflows to increase efficiency
• Spearhead the integration of advanced technologies, such as AI and CRM enhancements
• Create, execute, and manage a strategic social media marketing plan to increase brand awareness and drive growth
• Manage content calendars for multiple brands
• Develop marketing collateral for social media, websites, blogs, and digital ads
• Lead targeted and sales campaigns through email, ads, and social media
• Oversee the company’s ambassador program and partnerships with influencers or complementary brands
• Generate, edit and publish daily content (text, images, video) to build meaningful connections
• Collaborate with the web and graphic design teams to create compelling content
• Measure, analyze, and report marketing performance to ensure ROI

Your strengths include :

• Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field
• 3+ years of experience in digital marketing and brand communication
• Proven experience in digital marketing and brand communications
• Strong understanding of SEO, PPC, email marketing, and social media strategies
• Ability to analyze data and metrics to optimize campaigns
• Experience with marketing tools and platforms such as Google Analytics, SEO tools, and social media management software
• Proven track record of successful digital marketing campaigns and brand communication projects
• Ability to work collaboratively with cross-functional teams

If you are interested in this role and meet the criteria, please click the “Apply” button to send your resume directly to Bobi-Jo Warner.