Digital Marketing Specialist (12-18 Month Contract)

Carmen's Group; Hamilton; On-site; CAD 50,000 - 75,000; Full time

Job summary

A leading entertainment and hospitality company is seeking a Digital Marketing Specialist to join their team in Hamilton. The ideal candidate will be a creative self-starter with a passion for graphic design and marketing, responsible for managing campaigns and creating engaging content across various platforms. This role offers an exciting opportunity to contribute to the company's mission of creating extraordinary memories for guests and clients.

Qualifications

• Minimum 3+ years proven experience in graphic design.
• In-depth knowledge of Adobe Suite including Illustrator, Photoshop, InDesign, and Premier Pro.
• Strong attention to detail and great communication skills.

Responsibilities

• Design visually stunning graphics for print and digital use.
• Manage and optimize SEO, SEM, and PPC campaigns.
• Write compelling copy for websites, blogs, and marketing materials.

Skills

Graphic Design

SEO

SEM

PPC

Copywriting

Communication

Analytical Skills

Education

Post-secondary education in Marketing, Graphic Design, Visual Arts, or Advertising

Tools

Adobe Suite

Job description

Digital Marketing Specialist

Carmens Group is looking for an artistic, technical, and passionate Digital Marketing Specialist to join our Head Office team!

Our ideal candidate is a creative self-starter, a superb communicator, and someone who thrives in a dynamic and growing work environment.

Our Awards:

• Great Place to Work Certified
• Most Trusted Executive Teams – 2023
• Best Places to Work in Hospitality & Retail – 2023
• Best Places to Work in Canada – 2024
• Best Workplaces for Women – 2024
• Best Workplaces for Mental Health – 2024

You Will Have the Opportunity To:

• Design visually stunning graphics for print, websites, email campaigns, and more
• Collaborate with our marketing team on campaign development and management
• Participate actively in our marketing calendar and initiatives
• Manage and optimize SEO, SEM, and PPC campaigns to enhance visibility and drive traffic
• Develop and execute targeted email marketing campaigns
• Collaborate on the development of a content calendar, ensuring alignment with brand voice and goals
• Guide the visual identity of the brands, creating graphics for digital and print use
• Write compelling copy for websites, blogs, emails, and marketing materials
• Assist in maintaining and updating websites
• Track, analyze, and report on web traffic, conversions, and campaign performance, tying these to venue leads and profitability

Qualifications:

• Minimum 3+ years proven experience in graphic design
• In-depth knowledge of Adobe Suite, including Illustrator, Photoshop, InDesign, and Premier Pro
• Post-secondary education in Marketing, Graphic Design, Visual Arts, or Advertising
• Passion for industry; food & beverage experience or knowledge of hospitality industry is considered an asset
• Strong creative and analytical skills
• Strong attention to detail, great communication, sense of urgency, and organizational skills
• Effective team player, able to work collaboratively and independently with venues and leadership
• Strong work ethic, positive, energetic, with a great sense of humor

Carmens Group is an entertainment and hospitality company committed to creating extraordinary memories for our guests and clients. Driven by passion, creativity, innovative thinking, and world-class service, we have remained industry leaders for over 40 years. We are dedicated to enriching lives through unique experiences at venues including Carmens Event Centre, The Best Western Premier C Hotel by Carmen’s, The Lakeview, fig&lemon, The Hamilton Convention Centre, and Good Earth Food and Wine Company. We aim to bring excitement to Hamilton and Southern Ontario and to enhance Hamilton's image through strategic initiatives.

We are an equal opportunity employer and provide accommodations for persons with disabilities during the recruitment process upon request. Please notify People & Culture if you require accommodations during your interview.