digital marketing specialist

Government of Canada - Central; Vaughan; On-site; CAD 40,000 - 80,000; Full time

Job summary

An established industry player seeks a motivated individual to join their team in Vaughan. This role involves preparing written materials, supervising staff, and conducting research on marketing strategies. The ideal candidate will have a college diploma and experience in marketing and communications. You will be responsible for developing marketing materials, coordinating publicity events, and managing digital databases. If you are passionate about marketing and looking to make an impact in a dynamic environment, this opportunity is perfect for you.

Qualifications

• 1 to 2 years of relevant education or experience.
• Ability to supervise a small team effectively.

Responsibilities

• Prepare reports, briefs, and website content.
• Supervise staff and perform administrative tasks.
• Conduct research on marketing strategies.

Skills

Written Communication

Supervision

Marketing Strategy Development

Client Consultation

Research Skills

Education

College or CEGEP certificate or diploma

Tools

Adobe Dreamweaver

Adobe Photoshop

Adobe XD

Monitoring and Tracking Software

Social Media

Job description

Overview Languages

English

Education

• College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years

Experience

1 to less than 7 months

On site

Work must be completed at the physical location. There is no option to work remotely.

Work setting

• Business and/or industry

Responsibilities Tasks

• Prepare written material such as reports, briefs, website content
• Supervise staff
• Perform administrative tasks
• Conduct comparative research on marketing strategies for industrial and commercial products
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Maintain and manage digital database
• Develop and implement marketing strategies
• Consult with clients to establish the overall look, graphic elements and content of communications materials

Supervision

• 1 to 2 people

Experience and specialization Computer and technology knowledge

• Adobe Dreamweaver
• Adobe Photoshop
• Adobe XD
• Monitoring and tracking software
• Social Media

Production editing activities

• Final products copy