Digital Marketing Specialist

UBC Sauder School of Business; Vancouver; On-site; CAD 64,000 - 93,000; Full time

Job summary

An innovative global business faculty is seeking a Digital Marketing Specialist to enhance brand visibility through strategic marketing initiatives. In this dynamic role, you will coordinate and execute campaigns across various digital channels, focusing on email marketing and lead generation. You’ll collaborate with stakeholders, analyze performance metrics, and ensure content aligns with brand standards. Join a team dedicated to building a strong reputation both domestically and internationally, and take your marketing career to the next level in a supportive and forward-thinking environment.

Qualifications

• Minimum one year of relevant experience in digital marketing.
• Strong organizational skills and proficiency with email marketing platforms.

Responsibilities

• Develop and implement digital marketing campaigns aligned with business goals.
• Manage campaigns across email, social media, and paid advertising.

Skills

Email Marketing

Campaign Management

Data Analytics

Communication Skills

Stakeholder Management

Education

Diploma in Marketing

Tools

Salesforce Marketing Cloud

Mailchimp

Adobe Creative Suite

Google Analytics

WordPress

Job description

Join to apply for the Digital Marketing Specialist role at UBC Sauder School of Business

UBC Sauder School of Business provided pay range

This range is provided by UBC Sauder School of Business. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$64,385.04/yr - CA$92,519.04/yr

Job Summary

UBC Sauder School of Business is a leading global business faculty, ranked among the top 100 worldwide. The Marketing and Communications department leads initiatives to build the school’s brand and reputation, both domestically and internationally. The Digital Marketing Specialist is responsible for coordinating and executing marketing initiatives through digital and traditional channels, focusing on email marketing and lead generation campaigns to enhance engagement and brand visibility.

Responsibilities

1. Develop and implement digital marketing campaigns aligned with business goals.
2. Support market research to identify target audiences and opportunities.
3. Manage campaigns across email, social media, paid advertising, and search channels.
4. Analyze campaign performance using data analytics tools.
5. Coordinate email and event marketing initiatives, including content creation, scheduling, and performance monitoring.
6. Collaborate with stakeholders to gather content and ensure marketing assets are timely and within budget.
7. Develop content for email campaigns, landing pages, and collateral, ensuring brand consistency.
8. Monitor industry trends and incorporate best practices into campaigns.

Qualifications

• Diploma in Marketing or related field; minimum one year of relevant experience.
• Proficiency with email marketing platforms (e.g., Salesforce Marketing Cloud, Mailchimp).
• Experience in campaign management, audience segmentation, and analytics.
• Strong organizational, communication, and stakeholder management skills.
• Knowledge of digital marketing tools (Adobe Creative Suite, Google Analytics, WordPress) is a plus.

Additional Information

Salary range: $5,365.42 - $7,709.92 CAD monthly. Applications close on May 14, 2025. Please apply via the university’s hiring portal; applications via LinkedIn are not accepted.