Digital Marketing Specialist

Newrich; Toronto; Remote; CAD 60,000 - 80,000; Full time

Job summary

A growing digital marketing firm in Toronto is seeking a Digital Marketing Specialist to manage e-commerce projects and optimize campaign performance. This full-time position offers competitive salary, remote flexibility, and opportunities for professional growth. Ideal candidates will have extensive experience with Google Ads and a passion for digital marketing.

Benefits

Competitive Compensation

Remote Flexibility

Generous PTO and sick leave

Annual retreats

Qualifications

• 5 years of experience as a Digital Marketing Specialist in e-commerce or tech companies.
• 3 years of experience managing paid ad campaigns with Google Ads and Meta Business Suite.
• Deep knowledge of social, display, and programmatic platforms.

Responsibilities

• Manage and execute digital marketing projects from start to finish.
• Develop marketing plans and strategies to support customer acquisition goals.
• Analyze existing ads and make strategic recommendations for improvements.

Skills

Digital marketing

Social media management

Data analysis

Campaign management

Tools

Google Ads

Meta Business Suite

Google Marketing Platform

Job description

Come help us build the Newrich Network - the internet’s newest platform designed to inspire and guide people toward living the Newrich Lifestyle.

At Newrich, we practice what we preach: living the Newrich Lifestyle means not only enjoying what you do for a living, but also prioritizing true work-life balance.

As a member of our team, your physical, mental, and spiritual well-being will be a priority. We deeply believe that a fulfilled life starts with balance - and we’re committed to creating a work environment that supports exactly that.

About the job

The NewRich Network is looking for a Digital Marketing Specialist to join our fast-growing company.

As a Digital Marketing Specialist at NewRich Network, you’ll manage multiple accounts (we work on various e-commerce projects) and work to improve campaign performance to achieve positive ROI. You must be data-driven and use a combination of technology, problem-solving, psychology—and now social media engagement—to make online paid advertising profitable.

You’ll take ownership of tasks related to managing our digital marketing campaigns, including social media management. Over time, you’ll gain experience in all aspects of account management and, with proven performance, advance into a more senior role.

Your Tasks Will Include

1. Manage and execute digital marketing projects from start to finish.
2. Own and deliver effective campaign marketing for designated products and web properties in alignment with the organization’s requirements and acquisition strategy.
3. Develop marketing plans and strategies to support customer acquisition goals.
4. Manage keywords and site placements.
5. Review daily ad spend, revenue, and campaign activities.
6. Create ad messaging for Google Ads and PPC campaigns.
7. Analyze existing ads and make strategic recommendations for improvements.
8. Manage monthly Google Ads and Meta ad budgets.
9. Track and report on account performance regularly.
10. Identify opportunities and develop strategies to improve web visibility, traffic, and conversions.
11. Social Media Management: Plan and schedule posts, manage accounts, reply to DMs and comments to foster engagement, and ensure brand consistency across channels.
12. Collaborate with stakeholders to execute marketing activities including collateral development, content marketing, webinars, advertising, and more.
13. Lead the development of strategic messaging that resonates with prospective customers.
14. Conduct market research for audience segmentation and promotional channels.
15. Refine marketing strategies for creating and promoting product funnels and webinars, delivering maximum value.
16. Measure marketing effectiveness and adjust plans based on metrics; contribute to ROI reports.
17. Maintain project timelines and deliverables, collaborating with stakeholders to define requirements and expected results.
18. Develop external materials such as presentations, collateral, success stories, and landing pages.

You’re a Good Fit If You

• Really love digital marketing campaigns and enjoy scaling successful campaigns that generate impressive ROI.
• Have a passion for digital marketing and social media.
• Can work independently but also welcome feedback.
• Enjoy continuous learning and adaptability.
• Are comfortable engaging with followers and maintaining a consistent brand voice on social media.
• Have experience managing campaigns across Google and Meta platforms.
• Can analyze data, optimize campaigns, and identify key success factors for creatives.
• Can generate weekly reports and explain marketing decisions and results.
• Gather data on consumers, competitors, and market conditions.
• Plan, schedule, and publish social media posts, replying to comments and messages to build relationships.

Qualifications

• 5 years of experience as a Digital Marketing Specialist in e-commerce or tech companies.
• 3 years of experience managing paid ad campaigns with Google Ads and Meta Business Suite.
• 2 years of experience with Google Marketing Platform or similar tools.
• Deep knowledge of social, display, and programmatic platforms (YouTube, Google Display Network, Yahoo Gemini, Meta, etc.).
• Exceptional time management skills for handling multiple projects and priorities.
• Experience managing daily spends of $2,000+ on YouTube & Google Display Network.
• Experience managing daily spends of $1,000+ on Google Search campaigns.

This is a full-time position for an expert Google Display Network & YouTube Media Buyer in the eCommerce & Business Development space. It offers a base salary plus performance-based bonuses after a 90-day probation period.

• Competitive Compensation
• Remote Flexibility: Fully remote, flexible hours, generous PTO and sick leave
• Startup Impact: Small, agile team where your voice matters
• Growth & Innovation: Modern tech stack, fast career growth, no micromanagement
• Team Culture: Annual retreats, collaborative environment

Interested in this role? Explore more at https://newrich.com/

We’d love to hear from you!

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