Digital Marketing Specialist

Zaitslab.com Inc.; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

Zaitslab.com Inc. is searching for a Marketing Manager to enhance brand visibility and drive growth through comprehensive marketing strategies. The ideal candidate will possess a Bachelor’s degree in Marketing or a related field, have 5+ years of experience, with a strong understanding of digital marketing channels and leadership skills. This role offers competitive salary, benefits, and opportunities for professional growth, making it ideal for creative and analytical professionals seeking a dynamic work environment.

Benefits

Competitive salary and comprehensive benefits package

Opportunities for professional growth and career advancement

Flexible working hours and remote work options

Dynamic and collaborative work environment

Ongoing learning and development opportunities

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in marketing, with at least 2 years in a managerial role.
• Proven experience in developing and executing successful marketing strategies.
• Strong understanding of digital marketing channels and tools.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand visibility.
• Lead and manage the marketing team, providing guidance and support.
• Oversee all marketing campaigns, ensuring alignment with business objectives.
• Conduct market research to identify opportunities and stay ahead of industry trends.
• Analyze marketing performance metrics and provide insights for continuous improvement.

Skills

Digital marketing

Leadership

Analytical mindset

Communication

Creativity

Education

Bachelor’s degree in Marketing, Business, or a related field

MBA

Tools

SEO

PPC

Social media

Email marketing

Job description

We are seeking a Marketing Manager to oversee our marketing operations and develop strategies to drive growth. The ideal candidate will have a strategic mindset, excellent leadership skills, and a strong grasp of modern marketing tools and techniques.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive growth
• Lead and manage the marketing team, providing guidance and support to achieve departmental goals
• Oversee all marketing campaigns, ensuring alignment with business objectives and target audience
• Conduct market research to identify opportunities and stay ahead of industry trends
• Analyze marketing performance metrics and provide insights for continuous improvement
• Manage the marketing budget and allocate resources effectively
• Collaborate with other departments to ensure cohesive and effective marketing efforts
• Maintain and enhance the company’s online presence, including website, social media, and digital advertising

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
• 5+ years of experience in marketing, with at least 2 years in a managerial role
• Proven experience in developing and executing successful marketing strategies
• Strong understanding of digital marketing channels and tools (e.g., SEO, PPC, social media, email marketing)
• Excellent leadership and team management skills
• Exceptional communication and interpersonal abilities
• Analytical mindset with a focus on data-driven decision making
• Creativity and innovation in approach to marketing

What We Offer:

• Competitive salary and comprehensive benefits package
• Opportunities for professional growth and career advancement
• Flexible working hours and remote work options
• A dynamic and collaborative work environment
• Ongoing learning and development opportunities