Digital Marketing Specialist

Wajax Corporation; Toronto; On-site; CAD 63,000 - 77,000; Full time

Benefits offered by this job

Competitive benefits

Learning & development

Staff discounts

Job summary

Wajax Corporation is seeking a Digital Media Specialist to develop and optimize digital campaigns across paid social, search, video and display channels. You will translate marketing objectives into effective media strategies and coordinate with internal teams to ensure timely campaign delivery.

The role requires 5+ years in digital media planning/buying, hands-on experience with Google Ads, Meta Ads Manager, and programmatic platforms, plus strong budgeting and analytics skills.

Qualifications

• 5+ years in digital media planning/buying (corp or agency).
• Hands-on with Google Ads, Meta Ads Manager, programmatic platforms.
• Strong understanding of media buying, targeting, and measurement.
• Experience managing budgets and multiple campaigns.
• Familiarity with analytics/reporting platforms.

Responsibilities

• Develop integrated digital media plans aligned with objectives.
• Research audiences, trends, and competitive activity for planning.
• Plan, negotiate, purchase, and manage digital media across channels.
• Build and launch campaigns in ad platforms and manage budgets.
• Ensure tracking, pixels, conversion, and measurement requirements.
• Coordinate with platforms, vendors, and stakeholders for timely delivery.
• Monitor performance against KPIs and optimize accordingly.
• Prepare regular performance reports and dashboards.
• Conduct post-campaign analysis to inform future plans.

Skills

Digital media planning

Paid social

Google Ads

Meta Ads Manager

Programmatic platforms

GA4

Looker Studio

Budget management

Campaign optimization

Education

Bachelor's degree in Marketing/Business

Tools

Google Campaign Manager

Looker Studio

Job description

The Digital Media Specialist will support the development, execution, optimization, and reporting of digital media campaigns across multiple channels. This role will support the Sr. Marketing Manager and will be responsible for translating marketing objectives into effective media strategies, managing campaign activation, optimizing performance, and ensuring media investments deliver impactful results.

The Role

• Develop integrated digital media plans aligned with business, marketing, and campaign objectives.
• Research target audiences, media consumption habits, competitive activity, and market trends to inform planning.
• Recommend appropriate channels, platforms, audience segmentation, formats, budgets, and flighting strategies.
• Translate campaign objectives and KPIs into measurable media strategies.
• Plan, negotiate, purchase, and manage digital media across channels such as paid social, search, video, and display.
• Build and launch campaigns within relevant ad platforms.
• Manage budgets, pacing, bids, targeting, placements, creative rotations, and campaign timelines.
• Ensure campaigns are set up accurately, including tracking, pixels, conversion, and measurement requirements.
• Coordinate with platforms, vendors, creative team, and internal stakeholders to ensure timely campaign delivery.
• Monitor delivery and proactively address under delivery, overspend, inventory, or performance issues.
• Monitor campaign performance against KPIs such as impressions, reach, frequency, CTR, CPC, CPM, CPA, conversions, and video completion rates.
• Identify opportunities to improve campaign performance through audience, creative, placement, bidding, budget, and channel optimization.
• Conduct ongoing analysis and data-driven recommendations to maximize media efficiency and effectiveness.
• Prepare regular campaign performance reports and dashboards.
• Conduct post-campaign analysis and document learnings to improve future media plans.

The Candidate

Education:

Bachelors Degree in Marketing, Business Administration, or related field

Work Experience:

5+ years in digital media planning/buying- corp or agency experience

• Hands-on experience with digital advertising platforms such as Google Ads, Meta Ads Manager, programmatic platforms, or other major media platforms.
• Strong understanding of digital media buying principles, audience targeting, campaign measurement, and optimization.
• Experience managing media budgets and multiple campaigns simultaneously.
• Familiarity with Google Analytics/GA4, Google Campaign Manager, Looker Studio, or other measurement and reporting platforms.
• Experience with media planning and forecasting tools.

The Company

Since 1858, Wajax has been a leading industrial products and solutions provider continually innovating to serve Canadian industry coast-to-coast.We work in an extensive range of industries and core sectors of the Canadian economy including energy and renewables, food and beverage, construction, industrial/commercial, transportation, forestry, mining, metal processing, and oil and gas – to name a few.Everything we do is powered by people passionate about making a difference and who are dedicated to driving Canadian industry forward.People who provide the experience and expertise that support the industries that build our cities, power our businesses, put a roof over our heads and food on our tables.

Wajax offers a total compensation package that includes competitive pay, comprehensive benefits, learning and development, as well as some unique additional “perks.”

Highlights include:

• Competitive health and dental benefits with no waiting period for eligibility (100% employer paid premiums), plus health spending account.
• Wajax led e-learning, and product training through industry leading manufacturers.
• Exclusive discounts with a variety of manufacturers and service providers such as Ford, GM, Chrysler, Dell, TELUS, a group mortgage, home & auto insurance program, pet insurance, footwear & workwear, fitness membership, perkopolis, and more.
• Recognition program where points are earned for merchandise or gift certificates, plus cash awards.
• Company matched pension plan
• Award-Winning Health and Wellness Program.

By working with Wajax, you become part of an inclusive and diverse team that is dedicated to innovation and teamwork. We are committed to employing a workforce that is representative of the diverse communities across Canada in which we do business. As an equal opportunity employer, please inform us if any accommodation is required if contacted for an interview.

Compensation

Salary $70,000 per annum. Pay may vary based on skills, expertise, and performance, and is a component of the total rewards package.

This is a current replacement vacancy.

Wajax does not use AI powered recruitment processes.

As a condition of employment, final candidates will be subject to pre-screening.