Digital Marketing Specialist

Klick; Toronto; Hybrid; CAD 72,000 - 85,000; Full time

Job summary

A leading marketing firm in Toronto is looking for a Digital Marketing Specialist to drive multi-channel campaigns. The ideal candidate will blend execution with data-driven insights to enhance brand visibility and engagement. Responsibilities include planning and optimizing campaigns across email, social media, and paid media channels. The position requires 5+ years of experience in digital marketing, proficiency with tools like HubSpot and Salesforce, and strong analytical capabilities. Competitive salary range is CAD $72,000 - $85,000.

Qualifications

• 5+ years of experience executing digital marketing campaigns.
• Hands-on experience managing email and paid media campaigns.
• Strong analytical skills with demonstrated experience interpreting performance metrics.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Monitor campaign performance and deliver optimization recommendations.
• Coordinate social media content publishing and execution.

Skills

Digital marketing campaign execution

Data analysis and interpretation

Content collaboration

Social media management

Email marketing

Tools

HubSpot

Salesforce

Hootsuite

Contentful

Job description

The Klick Group—comprising Klick Health (including Klick Katalyst and btwelve), Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, and Klick Ventures is an ecosystem dedicated to realizing the full potential of our people and clients in life sciences. Founded in 1997, we have offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. Consistently named a Best Managed Company, Most Admired Corporate Culture, and Great Place to Work, Klick is committed to fostering a high-performance, people-first culture with creativity, collaboration, innovation, and impact across everything we do.

About our Brand Experience Craft
The Brand Experience team is responsible for developing and stewarding the Klick brand across marketing, digital platforms, campaigns, and experiences. Acting as an in-house agency, the team delivers brand strategy, marketing initiatives, web experiences, and integrated campaigns in close collaboration with creative, content, and cross‑functional partners. The craft combines creativity, data, and execution to drive consistent and impactful brand engagement.

Job Description

The Digital Marketing Specialist plays a key role in planning, executing, and optimizing multi‑channel marketing campaigns across email, paid media, and social platforms. This role partners closely with creative, content, and marketing stakeholders to ensure campaigns are delivered accurately, on brand, and aligned to performance goals. The position blends hands‑on execution with data‑driven insights to support brand visibility, engagement, and growth.

What You’ll Do

• Plan and execute digital marketing campaigns across email, paid media, and social platforms using tools such as HubSpot, Salesforce, and paid media platforms
• Monitor campaign performance, analyze metrics, and deliver regular reports with actionable optimization recommendations
• Coordinate social media publishing, scheduling, and content execution using tools such as Hootsuite
• Support development of ad copy and promotional messaging in collaboration with creative and content partners
• Manage CMS publishing for marketing pages, ensuring content accuracy, brand consistency, and alignment with campaign goals

Qualifications

Required:

• 5+ years of experience executing digital marketing campaigns in an agency or in‑house marketing environment
• Hands‑on experience managing email and paid media campaigns, including execution, optimization, and performance tracking
• Strong analytical skills with demonstrated experience interpreting performance metrics and translating insights into recommendations
• Experience working with marketing technology platforms such as HubSpot, Salesforce, Hootsuite, or Contentful in live campaign environments
• Proven ability to manage multiple campaigns or initiatives simultaneously while meeting deadlines and quality standards
• Comfort and enthusiasm for using AI as a regular part of how work gets done
• Experience coordinating social media content calendars and multi‑channel campaign rollouts
• Exposure to CMS‑driven publishing workflows and digital content governance
• Experience collaborating cross‑functionally with creative, content, and marketing teams
• Strong written communication skills, including support for copy development and campaign messaging

Additional Information

This posting is for a newly created role at Klick.

The base salary range for this position is between CAD $72,000 - $85,000. The final amount offered will be determined based on several factors such as a candidate's work location, their unique skill set, education, and prior work experience.

#LI-SR1 #LI-Hybrid

Our Commitment to Inclusion

Klick uses an AI‑powered tool as part of an automated process to support our hiring process by analyzing your experience, skills, and to help identify alignment with role requirements. Please note that the tool does not make final decisions or automatically disqualify candidates. Hiring decisions are made by our team, with thoughtful human judgment and oversight. We are committed to fair and transparent hiring practices and have implemented safeguards to help mitigate bias and support compliance with applicable laws. If you have questions, accessibility needs, or concerns about the use of this tool, please contact us. Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier‑free recruitment process and work environment. Should you require any accommodation, please contact us at [e-mail] and we will work with you to meet your accessibility needs and ensure you have a positive experience.