Digital Marketing Specialist

Insight Global; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading recruitment agency is seeking a Digital Marketing Specialist to enhance online presence and customer engagement. The ideal candidate will manage digital marketing campaigns and collaborate with content and design teams, ensuring effective web content. Qualifications include 2-3 years of experience in digital marketing, strong stakeholder management skills, and proficiency in A/B testing.

Qualifications

• 2-3 years experience in digital marketing.
• Experience optimizing and maintaining digital campaigns.
• A/B testing experience.

Responsibilities

• Support in delivering strategies and tactical plans.
• Collaborate with content and UX design teams.
• Edit, QA, and publish web content using a CMS.

Skills

Digital marketing

Stakeholder management

Analytical skills

Communication skills

Experience with Agile

Experience with Adobe Analytics

SEO knowledge

Job description

Insight Global is seeking a Digital Marketing Specialist to join a Big 5 banking client's digital marketing team to help grow online presence and customer engagement. The ideal candidate will be responsible for executing and optimizing digital marketing campaigns across various channels, with a primary focus on public-facing web.

Reporting to the Senior Manager, the Digital Marketing Specialist will:

1. Provide day-to-day support in delivering strategies and tactical plans that align with broader corporate and brand marketing strategies for the assigned Line of Business (LOB).
2. Collaborate with content and UX design teams to create and update web pages, ensuring functionality, usability, and mobile responsiveness across all platforms.
3. Edit, QA, and publish web content using a content management system (CMS), ensuring alignment with brand guidelines and SEO best practices.
4. Ensure content meets requirements, including links and visibility considerations.
5. Measure project and site performance.
6. Work with Senior Managers and Digital Managers to ensure initiatives align with digital strategy.
7. Coordinate with internal business groups to meet their product and marketing web needs.
8. Maximize online space in collaboration with all LOBs and the Senior Manager.

We are committed to creating inclusive environments where everyone can bring their full, authentic selves to work. We are an equal opportunity employer that considers all qualified candidates without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or other protected characteristics. For accommodations during the application or recruiting process, please contact Human Resources via this form. The EEOC "Know Your Rights" poster is available here.

To learn more about data collection and privacy, review Insight Global's Workforce Privacy Policy.

Skills and Requirements

• 2-3 years experience in digital marketing
• .com experience
• Web page maintenance, updates, and optimizations
• Experience optimizing and maintaining digital campaigns
• A/B testing experience
• Strong stakeholder management skills
• Analytical mindset
• Excellent communication skills, self-starter attitude, and eagerness to develop skills
• Experience with Agile, Adobe Analytics (or Google Analytics), and SEO

We value diversity and inclusion, and consider all qualified candidates for employment without regard to protected characteristics. For accommodations, contact [e-mail].