Digital Marketing Specialist

NewFound Recruiting; Ottawa; Hybrid; CAD 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing and Sales Support professional to join their innovative team. This role involves creating engaging content, managing social media channels, and executing digital marketing campaigns. The ideal candidate will have a strong background in B2B marketing and sales, with proficiency in tools like Canva and HubSpot. You will collaborate closely with product and executive teams to align messaging, conduct market research, and support sales initiatives. Join a collaborative and growth-oriented culture that values professional development and impactful projects.

Benefits

Flexible working environment

Professional development opportunities

Regular offsite social team building activities

Qualifications

• 2+ years of experience in marketing, sales, or similar roles.
• Strong understanding of B2B marketing and digital tools.

Responsibilities

• Contribute to content creation for various marketing channels.
• Manage social media channels and execute digital marketing campaigns.
• Generate lead lists and perform outbound sales initiatives.

Skills

Communication Skills

Project Management

Analytical Skills

B2B Marketing

Social Media Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Communications

Tools

Canva

HubSpot

PowerPoint

Figma

Google Analytics

SEMRUSH

Job description

Key Responsibilities:

Marketing

Content Creation:

• Contribute to content creation for blogs, newsletters, case studies, industry news, company updates, and other marketing channels.
• Produce collateral, videos, and graphic design materials using Canva, PowerPoint, and Figma.
• Produce edited video content with Canva.

Social Media Management:

• Manage a posting schedule and calendar of events.
• Oversee social media channels, including LinkedIn.
• Generate monthly content themes and develop engaging collateral.
• Create and execute digital marketing campaigns across social media platforms.
• Analyze and report on campaign performance using LinkedIn Analytics, Google Analytics, Hubspot, and other tools.

General Marketing Support:

• Collaborate closely with the product and executive teams to align messaging with value offerings.
• Assist with website design ideas and manage updates with the web development team.
• Conduct internal outreach for content ideas and team updates.
• Stay updated on industry events, trends, and partnership opportunities.
• Conduct market research on target industries, personas, and the competitive landscape.

Sales Support

• Generate lead lists through research based on Ideal Customer Profiles (LinkedIn, ZoomInfo, online channels).
• Measure performance of MQL (Marketing Qualified Lead) generation.
• Follow up and triage with inbound MQLs to the sales team from HubSpot form submissions, emails, and conferences.

Sales

• Perform outbound sales initiatives, including cold calls, email outreach, and follow-ups.
• Maintain the CRM system (HubSpot) to ensure timely follow-ups.
• Conduct discovery calls, and schedule demo meetings with the right stakeholders on our team.
• Assist in preparing proposals and creating quotes.
• Attend in-person events (conferences, showcases, partner events) to generate leads and promote brand awareness.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in marketing, sales, or a similar role.
• Proficiency with Canva, PowerPoint, Figma, and HubSpot.
• Strong understanding of B2B marketing on social media platforms and other digital marketing tools.
• Excellent communication, organizational, and project management skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong analytical skills with the ability to interpret marketing metrics.

Nice-to-Have:

• Experience with website management and CMS platforms.
• Familiarity with data analytics tools (Google Analytics, SEMRUSH).
• Prior experience in the technology or consulting industry.

What We Offer:

• Competitive salary and benefits package.
• Flexible working environment (remote/hybrid options).
• Professional development opportunities.
• A collaborative, innovative, and growth-oriented team culture.
• Regular offsite social team building activities.
• Opportunities to work on impactful projects with industry leaders.