digital marketing specialist

Government of Canada - Central; Montreal; On-site; CAD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic communication and marketing professional to develop and implement effective strategies. This exciting role requires creativity and analytical skills to evaluate and enhance communication programs. You will be responsible for preparing impactful written materials and conducting market research to drive consumer engagement. Join a collaborative team that values innovative ideas and offers comprehensive health and financial benefits. If you are passionate about making a difference in the marketing landscape, this opportunity is perfect for you.

Benefits

Dental plan

Disability benefits

Health care plan

Vision care benefits

Life insurance

Mileage paid

Registered Retirement Savings Plan (RRSP)

Long-term care insurance

Free parking available

Learning/training paid by employer

Qualifications

• 3-5 years of experience in communication and marketing.
• Strong analytical skills for market research and strategy development.

Responsibilities

• Develop and implement communication strategies and programs.
• Conduct market research and analyze consumer behavior.
• Prepare reports and promotional materials.

Skills

Communication

Marketing

Analytical Skills

Team Player

Education

Bachelor's degree

Communication, general

Marketing/marketing management, general

Tools

CSS

HTML

Google Drive

Zoho CRM

Search Engine Optimization (SEO)

Multimedia software

Google Docs

Job description

Overview

Languages: Bilingual

Education

• Bachelor's degree
• Communication, general
• Marketing/marketing management, general

Experience

3 years to less than 5 years

On-site Requirement

Work must be completed at the physical location. There is no option to work remotely.

Work setting

• Business and/or industry
• Business
• Industrial

Responsibilities & Tasks

• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Prepare written materials such as reports, briefs, website content
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Assist in the preparation of brochures, reports, newsletters, and other materials
• Coordinate special publicity events and promotions
• Conduct analytical marketing studies
• Conduct online marketing, E-commerce, and website promotions
• Develop marketing strategies
• Develop models to analyze and explain economic behavior and patterns
• Study market research and trends to determine consumer demand, potential sales volumes, and the impact of competitors' operations on sales
• Process data to conduct basic analyses of trends

Supervision

• No supervision responsibility
• Working groups

Experience & Technology Skills

• CSS
• Google Drive
• Zoho CRM
• HTML
• Search Engine Optimization (SEO)
• Multimedia software
• Google Docs

Area of Specialization

• Project management

Personal Suitability

• Team player
• Creativity

Benefits

Health benefits

• Dental plan
• Disability benefits
• Health care plan
• Paramedical services coverage
• Vision care benefits

Financial benefits

• Life insurance
• Mileage paid
• Registered Retirement Savings Plan (RRSP)

Long-term benefits

• Long-term care insurance

Other benefits

• Deferred Profit Sharing Plan (DPSP)
• Free parking available
• Learning/training paid by employer
• On-site amenities
• Paid time off (volunteering or personal days)
• Parking available