Digital Marketing Specialist

Clearoute; Markham; On-site; CAD 60,000 - 80,000; Full time

Job summary

A dynamic marketing agency in York Region is seeking a Performance Digital Marketing Specialist who excels in data-driven campaign management and creative strategy execution. You will independently manage diverse digital marketing campaigns and collaborate closely with clients to achieve high-ROI results. The ideal candidate has 3 to 5 years of experience in performance marketing and a proven track record with Meta and Google Ads. Competitive salary and an opportunity to lead innovative marketing strategies await you.

Qualifications

• 3 - 5+ years as a performance digital marketer or in a similar role.
• Experience with ecommerce and nonprofit clients.
• Ability to execute A/B testing and retargeting strategies.

Responsibilities

• Manage end-to-end digital marketing campaigns across various platforms.
• Collaborate on landing page design and optimization.
• Develop high-converting ad creatives for campaigns.
• Spearhead weekly creation of new ad copy and visuals.
• Innovate direct response marketing strategies for customer acquisition.
• Conduct thorough quality assurance on all campaigns.
• Quickly launch campaigns while ensuring quality.
• Use analytics to refine campaign performance.
• Oversee implementation of campaigns across email and SMS.
• Act as a strategic partner to clients.
• Coordinate with web development to ensure optimal landing pages.

Skills

Proficiency in Facebook Ads

Digital Marketing Knowledge

Collaboration Skills

Analytical Skills

Self-Starter Attitude

Education

Bachelor’s degree in Business Administration

Tools

Klaviyo

Hubspot

Meta Ads

Google Ads

Microsoft Suite

Google Suite

Asana

Slack

Job description

About Clearoute

Clearoute is a results-driven marketing agency that specializes in high-impact, conversion-focused campaigns across multiple industries, including nonprofits, e-commerce, lead generation, and service-based businesses. With over two decades of experience, we know what it takes to deliver measurable results in competitive markets. We are seeking a Performance Digital Marketing Specialist who is passionate about data, growth, and ROI, and who understands how to adapt strategies across different business models and audience segments.

If you’re not obsessed with conversions or can’t operate independently without handholding, this role isn’t for you. We need a proactive expert who can execute with precision and deliver impactful campaigns.

Responsibilities

• Campaign Management: Independently manage end-to-end digital marketing campaigns across email, SMS, and WhatsApp platforms, focusing on customer acquisition and retention.
• Landing Page Development: Collaborate with the web development team to design, implement, and optimize landing pages that maximize conversions.
• Creative Packaging: Develop and package high-converting ad creatives (copy, video, and images) for the media buying team, ensuring alignment with campaign goals.
• Weekly Creative Cycles: Spearhead the creation of new ad copy, visuals, and campaigns on a weekly basis to maintain a steady flow of high-performance assets.
• Direct Response Strategy: Continuously innovate and execute direct response marketing strategies to acquire new customers and increase campaign ROI.
• Quality Assurance: Conduct thorough QA on campaigns, landing pages, and creatives to ensure accuracy, functionality, and alignment with client goals.
• Rapid Deployment: Launch campaigns quickly and efficiently, meeting deadlines without compromising quality or performance.
• Performance Optimization: Use analytics and A/B testing to monitor, analyze, and refine campaign performance for improved conversions.
• Email, SMS, and WhatsApp Execution: Oversee and implement weekly email, SMS, and WhatsApp campaigns.
• Client Collaboration: Act as a strategic partner to clients, understanding their goals and challenges to deliver measurable, impactful results.
• Web Development Coordination: Work with the web team to integrate marketing tools and ensure landing pages are functional, fast, and optimized for customer engagement.

Qualifications

• Education: Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
• Experience: 3 - 5+ years as a performance digital marketer, account management, client services, or a similar role in a professional services or agency environment, with a focus on ecommerce, and nonprofit clients.
• Proficiency in Facebook Ads and Google Ads: Demonstrated expertise in creating and optimizing creatives for Meta Ads and Google Ads platforms.
• Digital Marketing: Knowledge of email platforms (Klaviyo, Mailchimp), CRMs (Hubspot/Salesforce), SMS tools, WhatsApp marketing.
• Landing Page Proficiency: Experience with tools like Unbounce, Instapage, or WordPress for designing and optimizing high-converting landing pages.
• Direct Response Marketing: Proven ability to create and execute campaigns that drive measurable results, including A/B testing and retargeting strategies.
• Collaboration Skills: Strong ability to work with cross-functional teams, including creative, media buying, and web development teams, to align on campaign goals.
• Self-Starter: Highly proactive and able to work independently with minimal oversight, consistently delivering high-quality results.
• Analytical Skills: Expertise in campaign performance analysis and the ability to translate data into actionable insights.
• Tools Proficiency: Strong experience with Microsoft Suite, Google Suite, Asana, Slack, Meta Ads, Google Ads, and analytics tools.