Digital Marketing Specialist

Acera Insurance; Kelowna; On-site; CAD 60,000 - 85,000; Full time

Job summary

Acera Insurance seeks a talented Digital Marketing Specialist to enhance campaigns and drive growth. The candidate will leverage data-driven insights to build and optimize marketing initiatives, focusing on email marketing and collaboration across departments. A strong background in digital marketing, combined with excellent analytical skills, is essential for success in this full-time role.

Qualifications

• Minimum 5 years of relevant experience in a digital marketing role.
• Expert in email deployment platforms and Microsoft Office.
• Comfortable with collaboration tools and project management.

Responsibilities

• Build and manage email marketing campaigns to drive revenue.
• Measure key performance indicators and conduct A/B testing.
• Collaborate with sales teams to enhance communication strategies.

Skills

Digital Marketing

Email Marketing

Data Analysis

Collaboration

Attention to Detail

Education

Post-secondary degree or diploma in marketing or a related discipline

Tools

Microsoft Office Suite

Salesforce

Google Analytics

Email deployment platforms

Content Management Systems

Job description

We put our people first. As an employer of choice, Acera Insurance, offers an outstanding workplace and employee culture that creates valuable opportunities for all employees.

Our people are :

• Encouraged to challenge the status quo and never stop learning in their commitment to excellence.
• Empowered with a sense of accountability and autonomy to take ownership of their work.
• Treated with respect and act with integrity by putting clients, colleagues, and community first.
• Recognized for their achievements and celebrate festivities, big and small, to make work fun.

We also proudly offer most employees the opportunity to become owners. With over 650 employee owners, Acera Insurance is the only Canadian brokerage that is widely owned by its employees. Our employee owners have a vested interest and get to share in Acera Insurance’s success — which they make possible.

Join our award-winning network of over 1,200 professionals across Canada and change the way people feel about insurance.

Acera Insurance Services Ltd. is a leader in our industry, and we work with entrepreneurs, business owners and individuals that are looking for professional guidance and easy-to-understand solutions. Your knowledge and experience with building and deploying effective marketing campaigns is vital so we can grow our business and exceed our targets. We are looking for a talented Digital Marketing Specialist who can use data-driven insight to build, deploy, measure and improve marketing automation initiatives to drive traffic, leads, conversion and revenue growth.

KEY ACCOUNTABILITY AREAS

• Build and manage email marketing campaigns to create cross-sell and up-sell opportunities and drive new revenue streams
• Build and deploy email campaigns that supports external communication strategies to improve client retention
• Build and maintain email marketing automation
• Measure and improve key performance indicators while robust A / B testing
• Collaborate with sales teams and establish clear calls to action and consumer journeys
• Support the marketing initiatives of multiple departments and brands across the Acera group of companies
• Deploy direct marketing tactics to reach niche audiences and target demographics
• Work with multi-functional team to plan, produce and share compelling content including infographics, whitepapers, e-newsletters and video through email and social media
• Be a trusted guide and friendly advocate for marketing and email best practice

LOCATION AND STATUS

Calgary, AB or Kelowna, BC

Full-time

Pay Range : $60,000 - $85,000

QUALIFICATIONS

• Post-secondary degree or diploma in marketing or a related discipline
• Minimum 5 years of relevant experience with digital marketing role
• Expert with Microsoft Office suite of products
• Expert with email deployment platforms (experience with Marketing Cloud, Pardot or Pathway considered an asset)
• Experienced with CASL requirements
• Experience with Salesforce considered an asset
• Experienced with Google Analytics and SEMrush considered an asset
• Comfortable with collaboration tools like Teams and project management tools like Wrike
• Experience with content management system tools like WordPress
• Google certifications an asset

VALUES AND COMPETENCIES

• Demonstrated ability to work under pressure, meet tight deadlines and effectively handle changing priorities
• Data-driven and customer experience (CX) mindset
• Exceptional attention to detail
• Curiosity paired with a testing mentality – willing to optimize performance through A / B testing
• Comfortable with design aesthetics and mindful of user experience (UX)
• Self-motivated, strategic thinker able to execute, on-time and on-budget with a solid understanding of business objectives and growth initiatives
• Team-player with the ability to work independently, comfortable with collaboration and building effective relationships

Acera Insurance is the largest independent, employee-controlled brokerage in Canada. We are proudly 100% Canadian owned and operated. With over 60 locations across British Columbia, Alberta, Saskatchewan, Ontario, Nova Scotia, and the Yukon, and $1.3 billion in gross written premium, our team provides individuals, families and businesses unbiased insurance and risk management solutions that have a distinct Canadian perspective. Our collaborative work structure combines our people’s strength and expertise to offer greater value, knowledge, and resources to our personal and commercial clients nationwide, including comprehensive group benefits.

Acera Insuranceis an equal opportunity employer and is committed to all forms of diversity in the workplace. All qualified individuals are encouraged to apply.

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