digital marketing specialist

Overview

Languages

English

Education

• College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years

Experience

1 year to less than 2 years

Work setting

• On site - Work must be completed at the physical location. There is no option to work remotely.
• Staff accommodation available
• Staff accommodation provided
• Business

Responsibilities

Tasks

• Oversee the preparation of public written material
• Prepare bibliographies, indexes, reading lists, guides and other finding aids
• Prepare written material such as reports, briefs, website content
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material
• Design, conduct and analyze quantitative and qualitative research projects
• Conduct online marketing, E-commerce and Website promotions
• Plan and direct advertising and marketing campaigns
• Develop and implement marketing and advertising and sales strategies
• Assess requirements of an establishment to develop specifications for equipment, materials and supplies to be purchased
• Review written material, such as reports, briefs, speeches, presentations and press releases

Experience and specialization

Computer and technology knowledge

• Excel Visual Basic for Applications (VBA)
• Internet of things (IoT)
• Microsoft Visio
• Workday
• iOS
• MS Office
• MS Windows
• Adobe Illustrator
• HTML editing software
• InDesign
• MS Excel
• MS Word

Specialization or experience

• Employee engagement

Area of specialization

• Audio/audio-visual
• Communications
• Digital media
• Strategy

Additional information

Security and safety

• Criminal record check

Personal suitability

• Client focus
• Excellent oral communication
• Flexibility
• Team player

Benefits

Financial benefits

• As per collective agreement

Employment groups

This employer promotes equal employment opportunities for all job applicants, including those self-identifying as a member of these groups:

Support for persons with disabilities

• Provides physical accessibility accommodations (for example: ramps, elevators, etc.)
• Provides visual accessibility accommodations (for example: braille, screen readers, etc.)
• Provides auditory accessibility accommodations (for example: transcription software, teletypewriters, etc.)
• Participates in a government or community program or initiative that supports persons with disabilities
• Offers mentorship, coaching and/or networking opportunities for persons with disabilities
• Provides awareness training to employees to create a welcoming work environment for persons with disabilities
• Applies accessible and inclusive recruitment policies that accommodate persons with disabilities

Support for newcomers and refugees

• Participates in a government or community program or initiative that supports newcomers and/or refugees
• Assists with immediate settlement needs of newcomers and/or refugees (for example: housing, transportation, storage, childcare, winter clothing, etc.)
• Supports social and labour market integration of newcomers and/or refugees (for example: facilitating access to community resources, language training, skills training, etc.)
• Recruits newcomers and/or refugees who were displaced by a conflict or a natural disaster (for example: Ukraine, Afghanistan, etc.)
• Supports newcomers and/or refugees with foreign credential recognition
• Offers mentorship programs that pair newcomers and/or refugees with experienced employees
• Provides diversity and cross-cultural trainings to create a welcoming work environment for newcomers and/or refugees
• Does not require Canadian work experience

Support for youths

• Participates in a government or community program or initiative that supports youth employment
• Offers on-the-job training tailored to youth
• Offers mentorship, coaching and/or networking opportunities for youth
• Provides awareness training to employees to create a welcoming work environment for youth

Support for Veterans

• Participates in a government or community program or initiative that supports Veterans
• Offers mentorship, coaching and/or networking opportunities for Veterans
• Provides awareness training to employees to create a welcoming work environment for Veterans
• Recruits Veterans and other candidates with military experience through targeted hiring initiatives (for example: job fairs, outreach programs etc.)
• Assists with immediate transition needs of Veterans (for example: relocation, housing, etc.)
• Offers workshops, counselling services or other resources to help Veterans navigate their transition into the civilian workforce (for example: adapting to different organizational structures)
• Supports Veterans in translating their military skills and experience into the language of the civilian job market
• Offers flexible onboarding options to allow Veterans to gradually adapt to the civilian workplace (for example: gradually increasing hours and responsibilities)

Support for Indigenous people

• Participates in a government or community program or initiative that supports Indigenous people
• Offers mentorship, coaching and/or networking opportunities for Indigenous workers
• Develops and maintains relationships with indigenous communities, indigenous-owned businesses and organizations
• Provides cultural competency training and/or awareness training to all employees to create a welcoming work environment for Indigenous workers
• Facilitates access to Elders who can offer support and guidance to Indigenous workers

Support for mature workers

• Participates in a government or community program or initiative that supports mature workers
• Applies hiring policies that discourage age discrimination
• Provides staff with awareness training to create a welcoming work environment for mature workers
• Offers mentorship, coaching and/or networking opportunities for mature workers
• Offers phased retirement options that allow mature workers to gradually reduce their workload (for example: flexible or reduced work hours, part time employment, project-based or seasonal work, etc.)
• Offers phased re-entry options for mature workers who are returning to work after retiring (for example: gradually increasing hours and responsibilities)
• Provides workspace accommodations, such as age-appropriate ergonomic considerations, to meet the physical needs of mature workers (for example: adjustable desks and chairs, accessible parking, etc.)
• Offers resources to help mature workers plan their retirement (for example: financial planning, access to pension and benefits, lifestyle adjustments, etc.)

Supports for visible minorities

• Participates in a government or community program or initiative that supports members of visible minorities
• Applies hiring policies that discourage discrimination against members of visible minorities (for example: anonymizing the hiring process, etc.)
• Offers mentorship programs that pair members of visible minorities with experienced employees
• Provides diversity and cross-cultural training to create a welcoming work environment for members of visible minorities