Digital Marketing Specialist

DFI Piling; Edmonton; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading construction and engineering firm is seeking a Digital Marketing Specialist in Edmonton, Canada. The role involves overseeing digital marketing initiatives, enhancing social media engagement, and implementing SEO strategies. Ideal candidates will have 3-5 years of experience, a creative edge for content creation, and a strong understanding of CRM and AI tools for marketing. This position offers the chance to make a significant impact in a dynamic environment.

Benefits

Opportunity for continuous development

Innovative work environment

Qualifications

• Proven track record in digital marketing.
• Strong understanding of SEO and Google Analytics.
• Experience with CRM platforms and marketing automation.

Responsibilities

• Oversee website performance and content strategy.
• Develop and execute social media strategies.
• Write and publish engaging content for B2B audiences.
• Implement analytics and reporting tools to track campaigns.
• Integrate AI tools to enhance marketing efforts.

Skills

Digital marketing strategy

SEO

Google Analytics

Content creation

CRM platforms

Social media management

Marketing automation tools

AI tools for marketing

Education

3–5 years of experience in digital marketing

Tools

WordPress

Meta Business Suite

LinkedIn Campaign Manager

Canva

Adobe Creative Suite

Job description

Got ideas? We want them.

Looking for a rewarding challenge?

As a privately owned company, with innovation as a core value, DFI has the unique ability to provide you with experiences that put your ideas into action.

Over the past 50+ years, the relentless pursuit of excellence and self sufficiency has led DFI to grow from a small, one-truck operation into a multi-national company that works across the globe delivering world-class products and services across a vast array of industries.

Our own independent ERW pipe mill, our 54-acre storage yard, 200,000 square feet of shop space (featuring overhead cranes, vehicle exhaust extraction, and mechanic pits), our in-house engineers, our custom-built cranes, and internal international opportunities are all examples of what proudly sets us apart.

We recognize that none of the above could be achieved without a world class workforce, so let us invest in you.

Join our team.

Role Summary:

As a Digital Marketing Specialist at DFI, you will aid in strategy development and own the execution of our digital marketing initiatives, including website and social media platforms across the organization. This role is critical in expanding our brand presence, increasing customer engagement, driving qualified leads, and delivering executive-level insights to support decision-making.

You’ll manage digital growth projects across numerous websites, social media platforms, and paid/organic campaigns—partnering cross-functionally while exploring and applying AI-driven strategies to amplify outcomes.

Key Responsibilities:

Website Strategy & Management

• Oversee the ongoing performance, security, and content strategy for all websites
• Maintain, develop and execute website improvement strategies focused on user experience (UX), user interface (UI), SEO’s (regionalized) etcetera
• Implement analytics and reporting tools (e.g., GA4, Hotjar, SEMrush)
• Manage security and compliance protocols

Social Media Strategy & Management

• Develop and execute social media strategies across LinkedIn and Facebook to grow followers and boost engagement
• Coordinate and execute paid and organic campaigns (Google Ads, LinkedIn Sponsored Posts, etc.)
• Optimize content and CTR improvement, including keyword research and competitor benchmarking
• Develop and maintain publishing calendars and ensure alignment with business objectives

Content Creation & Writing

• Write, edit, and publish content that resonates with internal and B2B audiences in industrial, energy, and construction segments
• Develop messaging for case studies, landing pages, ad copy, email campaigns, and social media posts
• Collaborate with internal stakeholders to distill technical concepts into compelling narratives

Analytics and Reporting

• Recommend and implement reporting dashboards and KPIs for campaigns, website traffic, follower growth, SEO, and lead performance
• Support the evaluation and implementation of CRM tools to enhance visibility into pipeline health and marketing performance
• Generate monthly executive dashboards with actionable insights

AI & Innovation Integration

• Identify and implement opportunities for AI tools to enhance content creation, campaign targeting, reporting, operational efficiencies, and customer engagement
• Keep abreast of digital trends and innovations to aid in best positioning DFI piling

Organizational

• Work closely with Sales, Operations, Engineering, and Business Development to align marketing activities with organizational goals
• Support regional marketing initiatives while ensuring global brand consistency (for example, Social Media Ambassador program)
• Manage and collaborate with third-party consultants and agencies that support the marketing department, including Graphic designers, Event management professionals, Print and production vendors, etcetera.

Qualifications & Skills

• 3–5 years’ experience in digital marketing with a proven track record
• Proficiency in SEO strategy, Google Analytics, WordPress (or similar), Meta Business Suite, and LinkedIn Campaign Manager
• Experience working with and managing third-party vendors
• Strong understanding of CRM platforms and marketing automation tools
• Creative professional writing and editing skills
• Demonstrated ability to develop and manage digital growth strategies from concept to execution
• Intermediate knowledge of website security and data privacy best practices
• Excellent organizational, analytical, and communication skills
• Experience in industrial or B2B marketing (construction, energy, or manufacturing sectors preferred)
• Familiarity with AI tools for marketing (e.g., Jasper, ChatGPT, HubSpot AI) and Microsoft Suite of products (e.g. Teams, Word, Excel, SharePoint, PowerPoint etcetera)
• Graphic design ability using Canva, Adobe Creative Suite, or similar
• Experience supporting international or multi-region operations

Soft Skills We Value:

• Self-starter and proactive problem-solver
• Works well independently and collaboratively
• Strong attention to detail with an ability to see the bigger picture
• Fast learner who thrives in a dynamic environment
• Innovative, with a creative edge to explore new solutions and trends