Digital Marketing Specialist

Alpine Canada Alpin; Calgary; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A leading national sports organization in Calgary seeks a Digital Marketing Specialist to enhance engagement and participation in ski racing. This full-time role involves managing social media platforms, content creation, and collaboration across teams. The ideal candidate has a bachelor's degree, 3+ years of experience, and proficiency in digital marketing tools. A passion for sports and bilingual skills are assets.

Qualifications

• Minimum 3 years work experience in digital marketing.
• Experience with social media platforms like Instagram, Facebook, and TikTok.
• Ability to create and manage Google and Facebook ads.

Responsibilities

• Assist in developing the annual marketing plan.
• Manage social media platforms and content production.
• Report on key performance indicators (KPIs) for digital activities.

Skills

Digital marketing experience

Social media management

Content creation

Proficiency in Adobe Creative Suite

Communication skills

Education

Bachelor’s degree or equivalent

Tools

Google Analytics

Hootsuite

HubSpot

Adobe Creative Suite

Microsoft Office 365

Job description

Alpine Canada Alpine (ACA) is the national governing body for ski racing in Canada and home to three of Canada’s most exciting snow sports: alpine, para-Alpine and ski cross.The organization is committed to a vision for Canada to be a World Class ski racing nation inspired by the passion and performance of Canada’s ski teams.Our mission is to increase Canadian Ski Racing podium performances AND inspire growth in participation and fans.

We are currently seeking a dynamic individual to join our organization in the role of Digital Marketing Specialist.This role is for a creative and passionate person prepared to make their mark with one of Canada’s leading national sports organizations in building fans of, and participants in, ski racing.

Reporting to the Director Brand and Communications, the Specialist is a member of the Partnerships & Marketing department. The Specialist supports all parts of the organization in their digital marketing needs and is the voice of the brand as the lead promoter of the CANskiteam. The Specialist owns the Alpine Canada social media platforms, including planning, content production and management, and provides support and expertise in organizational needs across all digital platforms including website and email.

Duties:

Digital Marketing

• Assists in the development of the annual marketing plan to achieve annual objectives
• Support building, manage and own the Alpine Canada (ACA) annual content calendar
• Lead planning, production and management of ACA content including photos, videos and graphics
• Manage ACA social media platforms and support the ACA website
• Lead reporting and analysis to measure and report on activities and campaigns
• Deliver best in class race coverage from promotion, through live reporting to recaps
• Collaborate with key partners including FIS, CBC / SRC, the COC, ACA corporate partners, Provincial and Territorial Sports Organizations (PTSOs) and other stakeholders
• Build relationships with national teams including coaches, support staff and athletes
• Support other ACA departments with their digital marketing needs by overseeing the development of social & digital marketing strategies and plans, to ensure strategic implementation of engaging content for websites, social media, email campaigns, and other related marketing channels.
• Stay onindustry trendsand innovations

Organizational Leadership & Planning

• Collaborate across the organization to implement the organization’s strategic and operating plan
• Lead the development and execution of the organization’s content plan, determining timelines, processes and tools to deliver on the needs of the organization
• Deliver reporting and monitoring of key performance indicators (KPIs), providing regular reports to track progress and drive performance improvements.
• Foster a culture of excellence within the organization, demonstrating behaviors that role-model our values and operating principles

Working Conditions:

·Full time

·Weekends in the winter ski racing season, including early mornings

·Calgary office or remote location will be consider, Eastern time zone could be beneficial

·Occasional travel will be required to attend events

Employment Requirements:

·Bachelor’s degree, certificate or equivalent

·Minimum 3 years work experience

·Experience with, but not limited to, Instagram, Facebook, LinkedIn, Threads, X, TikTok

·Ability to edit and produce engaging video and photo content using programs such as Adobe Creative Suite, Capcut, Canva, etc.

·Continuouslymonitor, analyze, and report on activities using tools such as Google Analytics, Hootsuite and HubSpot

·Experience creating and managing Google and Facebook ads an asset

·Basic Adobe graphic editing skills, ability to modify logos, update files, and resize imagery for optimal web user experience

·An ability to proactively initiate and prioritize tasks and organize a diverse workload taking into consideration priorities, deadlines, and outcomes

·Exceptional communication skills

• Knowledge and understanding of the Canadian sport system is an asset
• High level of proficiency in Microsoft Office 365 applications
• A passion for sport and ability to operate with a scarcity mindset
• Bilingual English / French is an asset