Digital Marketing SEO / SEM Specialist Needed

Home Painters Toronto; Toronto; On-site; CAD 45,000 - 80,000; Full time

Job summary

Join a dynamic and award-winning team at a leading residential painting company as a Digital Marketing Specialist! This role is perfect for someone passionate about digital marketing and eager to make a difference in a growing company. You will be responsible for managing and executing all digital marketing campaigns, including SEO, social media, and email marketing. With a focus on client satisfaction and a commitment to excellence, you will help shape the online presence of a company that transforms homes and lives. If you're a self-starter with a knack for creativity and strategy, this is the opportunity for you to shine and grow your career!

Qualifications

• 3+ years of experience in managing digital marketing campaigns.
• Strong experience in SEO/SEM and social media advertising.

Responsibilities

• Plan and execute digital marketing campaigns including SEO/SEM and email.
• Track and report on campaign performance against KPIs.

Skills

Digital Marketing Campaign Management

SEO/SEM

Copywriting

Social Media Management

Attention to Detail

Project Management

Communication Skills

Tools

Google Ads

Google Analytics

WordPress

Facebook Ads Manager

Google Tag Manager

CRM systems (Infusionsoft, Zoho)

Job description

We at Home Painters Toronto Inc. are an entrepreneurial residential painting company which has been in business for over 30 years.

In the last 8 years, we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online presence.

We are passionate about the client experience and in love with the idea of making our client's dreams come true through the betterment of their home. Simply put, we paint homeowners' dreams!

Our values include:

• Pride
• Accountability
• Initiative
• No Egos
• Teamwork
• Evolving
• Respectful
• Satisfaction

We are looking for a digital marketing SEO expert who is willing to grow and adapt, and see HPT as your home for the future!

We have won numerous company awards including being ranked on Canadian Business Profit 500 list three years in a row, a nominee for Ernst and Young Entrepreneur of the Year, HomeStars best in class 3 years in a row, and several more. So you MUST be willing to grow, adapt, be able to pivot quickly, and be a self-starter.

Must Haves:

• At least 3 years of experience managing digital marketing campaigns.
• Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns.
• Experience with copywriting and writing blog articles.
• Experience in optimizing landing pages and user funnels.
• Experience with website platforms such as WordPress and WP Bakery plugin.
• Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing).
• Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.
• Strong attention to detail and project management skills.
• Works well under pressure and can manage multiple tasks under time constraints.
• Google Ads and Analytics Certifications.
• Facebook Ads Blueprint Certification.
• Extensive experience with Google Analytics, Google Webmaster Tools, and Google Search Console.

Nice to Haves:

• Graphics knowledge.
• WordPress + WP Bakery plugin experience.
• Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor.
• CRM experience such as Infusionsoft, Zoho.
• Understanding of Google Tag Manager.

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, email, social media, and/or display advertising campaigns.
• Develop a strategy for content marketing campaigns, including determining topics, proofreading the copy of writers, and occasionally writing articles if needed.
• Create a strategy for email marketing campaigns, including writing email copy.
• Organize, build, and maintain a social media presence.
• Track, monitor, and ensure that campaigns are delivering against all KPIs by reporting on campaign performance.
• Execute conversion rate optimization (CRO) strategies with UX design, landing page design, A/B testing, multivariate testing, marketing automation, and email marketing with successful results.
• Monitor industry changes and developments in digital marketing.
• Work closely with the owner to ensure the company's marketing plan is being executed efficiently and successfully.

In order to be considered for this position, please:

1. Send your resume.
2. Provide a cover letter stating: "Why you think you will be a good fit at Home Painters Toronto?".