Digital Marketing SEO / SEM Specialist Needed

Home Painters Toronto; Toronto; On-site; CAD 50,000 - 80,000; Full time

Job summary

An entrepreneurial residential painting company is looking for a Digital Marketing Specialist to enhance its online presence. This role involves managing SEO/SEM campaigns, email marketing, and social media strategies to drive growth and client engagement. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for creativity. Join a team that values pride, accountability, and teamwork, and help transform clients' visions into reality. If you're a self-starter eager to make an impact, this is the perfect opportunity for you!

Qualifications

• 3+ years of experience in digital marketing and campaign management.
• Proven expertise in SEO, SEM, and social media advertising.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Develop content marketing strategies and manage social media presence.

Skills

Digital Marketing Campaign Management

SEO / SEM

Email Marketing

Social Media Management

Copywriting

Google Ads

Google Analytics

Project Management

Attention to Detail

Tools

WordPress

WP Bakery

Google Ads

Google Analytics

Facebook Ad Manager

CRM (Infusionsoft, Zoho)

Google Tag Manager

Job description

We at Home Painters Toronto Inc. are an entrepreneurial residential painting company with over 30 years in business.

In the last 8 years, we have experienced tremendous growth, and we are currently seeking a digital marketing specialist to manage our online presence.

We are passionate about the client experience and dedicated to turning our clients' dreams into reality through the enhancement of their homes. Simply put, we paint homeowners' dreams!

Our values include: Pride, Accountability, Initiative, Teamwork, and Satisfaction.

We are looking for a digital marketing SEO expert to evolve and grow with us, viewing HPT as your future home!

Our company has received numerous awards, including rankings on the Canadian Business Profit 500 list for three consecutive years, a nomination for Ernst and Young Entrepreneur of the Year, and being recognized as HomeStars' best in class for three years in a row. We seek candidates who are eager to grow, adapt, pivot quickly, and are self-starters.

Must Haves:

• At least 3 years of experience managing digital marketing campaigns.
• Proven experience leading and managing SEO / SEM, email, social media, and display advertising campaigns.
• Experience in copywriting and blogging.
• Skills in optimizing landing pages and user funnels.
• Experience with website platforms such as WordPress and WP Bakery plugin.
• Proficiency with Google Ads (Search, Display, Shopping, Video, Remarketing).
• Excellent communication skills, both verbal and written.
• Strong attention to detail and project management skills.
• Ability to work under pressure and manage multiple tasks within deadlines.
• Google Ads and Analytics Certifications.
• Extensive experience with Google Analytics, Google Webmaster Tools, and Google Search Console.

Nice to haves:

• Graphic design knowledge.
• Experience with WordPress + WP Bakery plugin.
• Experience running Facebook ad campaigns using Facebook Ad Manager / Power Editor.
• CRM experience such as Infusionsoft or Zoho.
• Understanding of Google Tag Manager.

Responsibilities:

• Plan and execute all digital marketing activities, including SEO / SEM, email, social media, and display advertising campaigns.
• Develop content marketing strategies, including topic selection, proofreading, and occasional article writing.
• Create email marketing strategies, including copywriting.
• Manage and maintain social media presence.
• Monitor and report on campaign performance against KPIs.
• Implement conversion rate optimization strategies, including UX and landing page design, A/B testing, multivariate testing, marketing automation, and email marketing.
• Stay informed about industry changes and digital marketing developments.
• Collaborate closely with the owner to ensure effective execution of marketing plans.

To be considered for this position, please:

1) Send your resume.

2) Include a cover letter explaining why you believe you are a good fit for Home Painters Toronto.

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