Digital Marketing Program Manager

Dayforce; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Dayforce is seeking a Digital Marketing Program Manager in Toronto to keep the digital marketing team’s work moving efficiently and to lead delivery of high-impact initiatives. You will oversee website changes, manage intake and prioritization, and partner with IT and external partners to deliver website launches, CMS implementations, and digital experience enhancements.

The role requires strong organization, collaborative skills, and experience guiding cross-functional teams across Marketing,

Qualifications

• 5+ years of program or project management experience.
• Experience managing cross-functional digital projects such as website redesigns or platform implementations.
• Experience using AI-enabled tools to improve planning, reporting, documentation, and workflow efficiency.
• Strong understanding of digital marketing workflows including web, content, creative, campaign, analytics, and tech.
• Excellent organizational, communication, facilitation, and stakeholder-management skills.

Responsibilities

• Partner with Operations and Marketing leadership to align work with priorities and capacity.
• Maintain and monitor the team’s work request system with milestones, dependencies, and deadlines.
• Drive continuous improvement of intake, workflow, and delivery processes; identify risks early.
• Lead planning and execution for cross-functional digital programs from kickoff to post-launch optimization.
• Coordinate internal teams and external vendors to ensure timely, quality delivery.
• Support change management for new platforms, workflows, and ways of working.

Skills

Program management

Stakeholder management

Communication

Cross-functional collaboration

Analytical thinking

Tools

Asana

Optimizely

CMS platforms

Job description

About the opportunity

The Digital Marketing Program Manager is responsible for keeping the Digital Marketing team’s web and digital work moving efficiently while leading delivery of high-impact initiatives. This role oversees the operational coordination of website changes and updates, maintains workflow visibility, and partners closely with Project Operations on intake, prioritization, capacity, resourcing, and timelines. The role also provides end-to-end program management for initiatives such as website launches, platform implementations, and digital experience enhancements.

The ideal candidate is highly organized and effective at collaborating across Marketing, partnering closely with Project Operations, Creative, Content, Product Marketing, Marketing Automation, IT, and external partners. They bring structure and process to fast-moving work.

What you’ll get to do

Team Workflow

• Partner with Project Operations, Traffic Management, and Digital Marketing leadership to align active work to business priorities, available capacity, resourcing, and agreed service levels.
• Maintain and monitor the team’s work request system, including active projects, owners, milestones, dependencies, and deadlines.
• Contribute to the continuous improvement of intake, workflow, and delivery processes established with Project Operations and Traffic Management.
• Facilitate regular planning, prioritization, and status meetings; identify risks, bottlenecks, and resourcing conflicts early.
• Create clear, consistent communication for stakeholders on request status, timing, scope, and required decisions.
• Improve team processes, templates, and operating rhythms to make delivery more efficient and predictable, ensuring cross-disciplinary efforts stay on track.
• Develop reporting that provides visibility into team workload, throughput, project health, and delivery performance.
• Ensure work consistently meets pre-defined website standards and SLAs.

Program and Project Management

• Lead planning and execution for large, cross-functional digital programs from kickoff through launch and post-launch optimization.
• Use project-management tools (primarily Optimizely) to build and maintain detailed plans and track and report on project progress, dependencies, resourcing, risks, governance, and key decisions.
• Coordinate internal teams and external vendors to ensure work is delivered on time, within scope, and to the required quality standards.
• Drive alignment among business, marketing, creative, content, technology, analytics, and legal stakeholders.
• Facilitate project meetings, maintain action logs, and elevate decisions or risks when needed.
• Support change management for new platforms, workflows, and ways of working.
• Ensure projects follow defined website standards, quality-assurance requirements, and service-level expectations.

Skills and experience we value

• 5+ years of experience in program management, project management, marketing operations, digital marketing, or a related field.
• Experience managing complex, cross-functional digital projects, such as website redesigns and launches, CMS implementations, marketing technology roll-outs, or integrated campaign programs.
• Experience using AI-enabled tools to improve project planning, reporting, documentation, and workflow efficiency.
• Strong understanding of digital marketing workflows, including web, content, creative, campaign, analytics, and marketing technology work.
• Demonstrated ability to manage competing priorities and create clarity in a high-volume environment.
• Excellent organizational, communication, facilitation, and stakeholder-management skills.
• Experience with project-management tools such as Asana, Optimizely, or similar platforms.
• Ability to translate strategic goals into actionable plans, milestones, and measurable outcomes.
• Comfortable operating at both a detailed execution level and a broader program-planning level.

What would make you stand out

• Experience in B2B marketing or a global enterprise organization.
• Experience supporting website platforms, CMS or DAM implementations, and digital experience initiatives.
• PMP, Agile, Scrum, or similar project-management certification.
• Experience using capacity-planning, workflow, and reporting tools to improve team operations.