Digital Marketing Performance Analyst

RONA inc.; Boucherville; Remote; CAD 65,000 - 85,000; Full time

Job summary

A leading retail company is seeking a Digital Marketing Performance Analyst to enhance marketing performance through data-driven insights. This remote position involves analyzing media campaigns, designing dashboards, and collaborating with various teams. Candidates must have a degree in a related field and experience in digital analytics. The role offers competitive benefits and opportunities for career growth.

Benefits

Childcare centre

Cafeteria

Fitness facilities

Employee discounts

Retirement plan

Career growth opportunities

Qualifications

• 2 to 4 years of experience in marketing performance or digital media analytics.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent communication skills for simplifying complex data.

Responsibilities

• Analyze paid media campaign performance and recommend optimizations.
• Collaborate with media teams to define KPIs and monitor results.
• Design and maintain dashboards using data visualization tools.

Skills

Web analytics proficiency

Analytical skills

SQL querying

Education

Bachelor's degree in Marketing, Business Intelligence, Digital Analytics, or related field

Tools

Adobe Analytics

Google Analytics

Power BI

Excel

Job description

We require all our head office associates to be proficient in French, spoken and written.

Position: Remote (candidate must reside within 250 km of our BOUCHERVILLE (Qc) office).

At RONA, our employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve. We operate or service corporate and affiliated dealer stores. With a distinctive product and service offering and store formats ranging from neighbourhood hardware stores to big box stores, our RONA+, RONA, and Dick's Lumber banners are well equipped to meet the needs of DIYers and contractors.

Join us if you have: Talent and a desire to grow. Your work and ideas will contribute to building a flourishing organization where your voice is valued. We offer career opportunities that align with your ambitions and allow you to develop your skills.

Role Overview: Reporting to the Business Intelligence Manager, the Digital Marketing Performance Analyst supports the Media team in measuring, analyzing, and optimizing paid marketing campaigns. The role involves transforming complex marketing data into actionable insights to improve media ROI, customer acquisition, and marketing performance. Responsibilities include producing and maintaining performance reports using tools like Adobe Analytics, Google Analytics 4, and BigQuery, and presenting insights clearly to stakeholders.

Key Responsibilities:

1. Analyze paid media campaign performance (SEM, Paid Social, Display, etc.) and recommend optimizations.
2. Collaborate with media teams and partners to define KPIs, monitor results, and identify improvements.
3. Design and maintain dashboards and reports using data visualization tools (Power BI, Looker).
4. Gather and analyze data from multiple sources to provide comprehensive performance insights.
5. Contribute to automating data pipelines and improving data governance.
6. Communicate data insights effectively across the organization.

Qualifications:

• Bachelor's degree in Marketing, Business Intelligence, Digital Analytics, E-commerce, or related field.
• 2 to 4 years of experience in marketing performance or digital media analytics.
• Proficiency with web analytics platforms (Adobe Analytics, Google Analytics) and advertising platforms (Google Ads, Meta Ads, DV360).
• Experience with data visualization tools (Power BI, Power Query, Excel).
• Ability to write SQL queries (BigQuery or similar).
• Capacity to manage multiple projects in a fast-paced environment.
• Strong analytical skills, autonomy, and problem-solving abilities.
• Excellent communication skills for simplifying complex data and making recommendations.

Benefits include: Childcare centre, cafeteria, electric car charging stations, fitness facilities, employee discounts, retirement plan, bonuses, career growth opportunities, inclusive environment, and community involvement.

If selected for an interview, please inform HR of any accommodation needs. RONA is committed to diversity and inclusion, welcoming applications from all qualified candidates.