Digital Marketing Manager - Hubspot Specialist

St-Amour & Associates, Senc.; Montreal; Hybrid; CAD 75,000 - 95,000; Full time

Job summary

A leading company specializing in educational trips is seeking a Digital Marketing Manager - Hubspot Specialist. This role involves developing marketing strategies, optimizing campaigns, and managing content. The ideal candidate will be bilingual in French and English with experience in digital marketing, particularly in the education and tourism sectors.

Qualifications

• 3 to 5 years' experience in a digital marketing role.
• Excellent understanding of the North American school environment.
• Bilingual French / English communication skills.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy.
• Manage inbound marketing campaigns using HubSpot.
• Create high-quality digital content.

Skills

Digital Marketing

Content Strategy

Customer Relations

Social Media Management

Email Marketing

SEO

Bilingual Communication

Education

HubSpot Marketing Hub Certification

Tools

HubSpot

Google Analytics

Job description

Working hours : Monday to Friday – 40h / week

Job location : Hybrid, Montreal (work in remote 2days / week)

Salary : from 75k / year

Position type : permanent contract

Our client is a company specialized in organizing educational trips for schools across Canada and the United States.

They are looking for a new Digital Marketing Manager - Hubspot Specialist to support all the company's marketing activities, with a 360° approach, from content strategy to online visibility, customer relations and the animation of digital communities.

Your role :

• Develop and implement a comprehensive digital marketing strategy aligned with company growth objectives.
• Manage and optimize inbound marketing campaigns using HubSpot (emails, workflows, segmentation, automation, lead scoring).
• Create and maintain high-quality digital content : blog posts, landing pages, visuals, newsletters, social posts, and more.
• Oversee the company’s social media channels (mainly Facebook, Instagram) and ensure engagement within the educator community.
• Track performance (SEO, campaign results, website traffic, lead generation) and prepare regular analytics reports using HubSpot, Google Analytics, and related tools.
• Assist in planning seasonal campaigns, especially aligned with the academic calendar.
• Monitor the competitive landscape and stay on top of best practices in digital marketing within the education and travel sectors.
• Collaborate with the sales team to support lead generation and nurturing efforts.

Skills and qualifications :

• 3 to 5 years' experience in a digital marketing role.
• Excellent understanding of the North American school environment, teachers and their realities.
• Bilingual French / English - excellent oral / written communication skills, especially in English.
• In-depth knowledge of HubSpot Marketing Hub (certification an asset).
• Experience or keen interest in education and tourism (school trips, teaching materials, training, etc.).
• Good knowledge of SEO / SEM principles, marketing automation and Google tools (Analytics, Ads, Tag Manager).

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