Digital Marketing Manager - Hubspot Specialist

St-Amour & Associates, Senc.; Montreal; Hybrid; CAD 75,000 - 95,000; Full time

Job summary

A leading company specializes in organizing educational trips is seeking a Digital Marketing Manager - Hubspot Specialist in Montreal. This pivotal role entails developing strategies to enhance online visibility and engage with educational communities. The ideal candidate will possess strong digital marketing skills, be bilingual, and have a good understanding of the educational landscape.

Qualifications

• 3 to 5 years' experience in a digital marketing role.
• Excellent understanding of the North American school environment.
• In-depth knowledge of HubSpot Marketing Hub.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy.
• Manage and optimize inbound marketing campaigns using HubSpot.
• Create and maintain high-quality digital content across platforms.

Skills

Digital Marketing

Bilingual (French/English)

SEO/SEM

HubSpot Marketing Hub

Content Strategy

Social Media Management

Analytics Reporting

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Google Analytics

Job description

Working hours: Monday to Friday – 40h/week

Job location: Hybrid, Montreal (work in remote 2days/week)

Salary: from 75k/year

Position type: permanent contract

Our client is a company specialized in organizing educational trips for schools across Canada and the United States.

They are looking for a new Digital Marketing Manager - Hubspot Specialist to support all the company's marketing activities, with a 360° approach, from content strategy to online visibility, customer relations and the animation of digital communities.

Your role:

• Develop and implement a comprehensive digital marketing strategy aligned with company growth objectives.
• Manage and optimize inbound marketing campaigns using HubSpot (emails, workflows, segmentation, automation, lead scoring).
• Create and maintain high-quality digital content: blog posts, landing pages, visuals, newsletters, social posts, and more.
• Oversee the company’s social media channels (mainly Facebook, Instagram) and ensure engagement within the educator community.
• Track performance (SEO, campaign results, website traffic, lead generation) and prepare regular analytics reports using HubSpot, Google Analytics, and related tools.
• Assist in planning seasonal campaigns, especially aligned with the academic calendar.
• Monitor the competitive landscape and stay on top of best practices in digital marketing within the education and travel sectors.
• Collaborate with the sales team to support lead generation and nurturing efforts.

Skills and qualifications :

• 3 to 5 years' experience in a digital marketing role.
• Excellent understanding of the North American school environment, teachers and their realities.
• Bilingual French/English - excellent oral/written communication skills, especially in English.
• In-depth knowledge of HubSpot Marketing Hub (certification an asset).
• Experience or keen interest in education and tourism (school trips, teaching materials, training, etc.).
• Good knowledge of SEO/SEM principles, marketing automation and Google tools (Analytics, Ads, Tag Manager).

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