Digital Marketing Manager, Contract

RBC; Toronto; On-site; CAD 60,000 - 80,000; Part time

Job summary

A leading financial services company in Toronto is seeking a Digital Marketing Specialist to enhance its online presence and develop exceptional marketing campaigns. The ideal candidate will have a degree in marketing and a proven track record in B2B marketing, especially in the financial services sector. Responsibilities include overseeing marketing initiatives, managing SEO/SEM, and developing marketing artefacts. This is a contract role offering dynamic team collaboration and development opportunities.

Benefits

Leaders who support your development

Dynamic collaborative team environment

Opportunity to make a lasting impact

Qualifications

• Proven track record in B2B marketing in the financial services industry.
• Experience using Microsoft Office products including Word, Excel, Outlook, and Power Point required.
• Ability to think strategically, critically and connect sponsorship with business objective and brand strategy.

Responsibilities

• Research, plan, develop and implement cost-effective advertising & marketing campaigns.
• Manage and oversee the development of all related marketing artefacts.
• Monitor and manage SEO and SEM activity across marketing channels.

Skills

B2B marketing

Digital marketing

Communication

Creativity

Customer Behavior

Education

University degree in marketing

Tools

Microsoft Office

Salesforce Marketing Cloud

Wrike

Semrush

Job description

Job Summary

Job Description

What is the opportunity?

RBC Investor Services delivers investment servicing solutions to Canadian asset managers and asset owners, insurance providers, investment counsellors and global financial institutions. With more than 1,500 employees and offices across the globe, our focus is on safeguarding the assets of our clients and enabling their growth. Learn more at rbcis.com.

In this role, you will report to the Head, Marketing & Brand for RBC Investor Services and will be responsible for enhancing our online presence and developing and delivering best-in-class digital marketing campaigns.

The successful candidate will be someone equally comfortable developing innovative strategies as they are at diving deep into the details to ensure the smooth execution of marketing initiatives. This person will be adaptable, collaborative and thrive in a fast-paced environment.

*Please note this is a contract role.

What will you do?

• Research, plan, develop and implement cost-effective advertising & marketing campaigns
• Manage and oversee the development of all related marketing artefacts including ads, social media content, web content and collateral (brochures, fact sheets, videos, etc.), ensuring alignment with Canadian marketing strategies
• Drive and oversee projects aimed at enhancing our web presence
• Lead project planning and execution of future state projects designed to promote best practices, improve operational efficiency, team systems and processes by leveraging workflow (Wrike) and marketing enablement (Seismic & Salesforce Marketing Cloud) tools and templates
• Monitor and manage SEO and SEM activity across marketing channels

What do you need to succeed?

Must Have

• Proven track record in B2B marketing in the financial services industry
• University degree, preferably focusing on marketing
• Experience using Microsoft Office products including Word, Excel, Outlook, and Power Point required
• Ability to think strategically, critically and connect sponsorship with business objective and brand strategy
• Ability to prioritize and manage a wide range of projects in parallel

Nice to Have

• Financial services experience in a corporate and institutional environment is preferred but not required
• Digital marketing and marketing automation experience, including familiarity with tools such as Semrush, Seismic, Salesforce Marketing Cloud, Wrike and LinkedIn Campaign Manager
• Working knowledge of French

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address:

RBC CENTRE, 155 WELLINGTON ST W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Contract (Fixed Term)

Pay Type:

Salaried

Posted Date:

2025-07-28

Application Deadline:

2025-08-11

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.