Digital Marketing Manager

Onni Group of Companies; Vancouver; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading real estate firm is seeking a Digital Marketing Manager to oversee the execution of digital marketing strategies. The successful candidate will manage paid campaigns, SEO, and social media, ensuring consistent messaging across platforms. The role requires strong data analysis, project management, and a knowledge of digital marketing tools. Competitive salary in the range of $70,000 to $90,000.

Benefits

Comprehensive benefits package including health care

Annual educational allowance

Referral program

Regular team building activities

Discounts to local amenities

Discounted hotel stays

Qualifications

• Extensive knowledge of digital marketing practices including social media, SEO, and Google tools.
• Management experience in marketing roles, preferably in retail or real estate.
• Strong data analysis and reporting skills.

Responsibilities

• Strategic planning of digital marketing activities across multiple residential brands.
• Managing online paid display campaigns and executing paid social media campaigns.
• Developing purchase orders for vendors and contractors.

Skills

Digital marketing practices

Social media expertise

SEO knowledge

Data analysis skills

Project management skills

Education

Post-secondary diploma or degree in Marketing or Business

Tools

MS Office

CRM software

WordPress

Job description

Join to apply for the Digital Marketing Manager role at Onni Group of Companies.

Job Description

There is an exciting opportunity for a talented professional to join the Marketing Team as the Digital Marketing Manager. Working closely with senior sales and marketing staff, this individual will be directly responsible for the overall digital marketing and communications strategy and execution of Onni’s residential brands. This position takes a leading role in the supervision and planning of the company’s digital marketing, with a focus on paid media. The role seeks a confident individual with a knack for brand.

Perks & Benefits

• Comprehensive benefits package including extended health care, dental, vision, life insurance, and critical illness coverage.
• Annual educational allowance for continuous learning.
• Referral program ranging from $500 to $2,500 depending on business need.
• Regular team building activities and events.
• Discounts to local amenities and vendors.
• Discounted hotel stays across multiple locations through our Hospitality offerings.

Responsibilities

• Strategic planning of digital marketing activities across multiple residential brands.
• Managing online paid display campaigns (Google, Programmatic Display).
• Executing paid social media campaigns on platforms like Instagram, TikTok, Facebook, and LinkedIn.
• Implementing SEO and SEM initiatives.
• Managing organic social media channels, developing content calendars, and analyzing performance metrics.
• Creating comprehensive social and digital media project plans, tracking performance, and optimizing ROI.
• Managing external partners, negotiating rates, and briefing project requirements.
• Developing purchase orders for vendors and contractors.
• Using data to generate reports, identify trends, and inform strategies.
• Setting and measuring goals for growth and campaign success.
• Ensuring consistent and relevant messaging across platforms.
• Managing Google My Business listings, updates, and approval processes.
• Troubleshooting issues with internal and external partners.
• Implementing and QA’ing site tagging and measurement solutions.
• Executing in-house paid social campaigns.
• Conducting website audits and managing implementation of recommendations.
• Defining and tracking Google Analytics KPIs and building reports.
• Developing assets, messaging, and testing strategies.
• Defining target audience segments.
• Consulting on email marketing strategies and automation.
• Providing industry insights, creating best practices, and mentoring team members.

Qualifications

• Extensive knowledge of digital marketing practices including social media, SEO, and Google tools.
• Management experience in marketing roles, preferably in retail or real estate.
• Post-secondary diploma or degree in Marketing or Business (asset).
• Strong data analysis and reporting skills.
• Excellent project management, writing, and editing skills.
• Proficiency in MS Office; basic Adobe Creative Suite knowledge is a plus.
• Experience with CRM software and website platforms like WordPress & Craft is an asset.
• Ability to prioritize, manage time effectively, and handle multiple tasks.
• Self-motivated, detail-oriented, and a good communicator.
• Resourceful problem-solver and trustworthy team player.

Salary Range

$70,000 - $90,000

About Onni

For over fifty years, Onni has been building communities across North America, focusing on quality, innovation, and sustainability.

How to Apply

Apply through the link on the job posting, attaching your resume and relevant documents. Only shortlisted candidates will be contacted.