Digital Marketing Manager

Onni Group; Vancouver; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company in Vancouver is seeking a Digital Marketing Manager to oversee the digital marketing strategy for its residential brands. This role involves planning and executing paid media campaigns, managing organic social media channels, and analyzing performance metrics. The ideal candidate has extensive digital marketing knowledge, excellent project management skills, and a background in marketing management. Competitive salary and comprehensive benefits package offered.

Benefits

Comprehensive benefits package, including health care

Continuous learning opportunities

Generous referral program

Regular team building activities

Discounted hotel stays

Qualifications

• Experience in digital marketing roles at management level.
• Strong knowledge of digital initiatives and social media best practices.
• Ability to analyze data and convert it into actionable insights.

Responsibilities

• Develop overall digital marketing strategy for multiple residential brands.
• Manage and execute online paid display and social media campaigns.
• Analyze campaign performance and adjust strategies to maximize ROI.

Skills

Project Management

Data Analysis

Digital Marketing

SEO

Social Media Management

Content Creation

Education

Post-secondary diploma/degree in Marketing or Business

Tools

Google Analytics

MS Office

Adobe Creative Suite

WordPress

Job description

Digital Marketing Manager page is loaded

Digital Marketing Manager

Apply locations Vancouver time type Full time posted on Posted 7 Days Ago job requisition id R-101125

Job Description:

There is an exciting opportunity for a talented professional to join the Marketing Team as the Digital Marketing Manager. Working closely with senior sales and marketing staff, this individual will be directly responsible for the overall digital marketing and communications strategy and execution of Onni’s residential brands. This position takes a leading role in the supervision and planning of the company’s digital marketing, with a focus on paid media. The role seeks a confident individual with a knack for brand.

Perks & Benefits:

• Comprehensive benefits package that provides extended health care, dental care, vision care, life insurance and critical illness.
• Continuous learning opportunities with an annual educational allowance.
• Generous referral program raging from $500-$2500, depending on business need.
• Regular consistent team building activities and events.
• Discounts to local amenities and vendors
• Discounted hotel stays in multiple locations through our Hospitality offerings.

What Will You Do?

• Overall strategic planning of digital marketing activities for multiple residential brands:
  • Online paid display campaigns (Google, Programmatic Display)
  • Paid Social media campaigns – Instagram, Tik Tok, Facebook, LinkedIn
  • SEO / SEM initiatives
• Manage corporate organic social media channels, including developing and executing channel strategies, creating and overseeing content calendars, and analyzing performance metrics to optimize content.
• Create comprehensive, actionable social and digital media project launch plans that align with overarching strategies, ensuring proper targeting, budget allocation, and creative development. Track and report on campaign performance metrics, making data-driven adjustments to maximize ROI.
• Managing corresponding external partners (consultants/freelancers) to execute and optimize campaigns
• Scope all contractor work, negotiate rates, and brief in project requirements/strategy
• Development of all PO’s for all vendor partners/contractors
• Using data to pull reports to determine real-world goals, solutions, trends, and paths forward
• Using data to set goals and decision making
• Setting realistic goals and targets for MOM/YOY growth and measurement by project
• Ensuring messaging across platforms and lines of outward communication is accurate, thought through, and relevant
• Managing Google My Business listings across properties: ongoing updates, build new listings and manage associated Google approval process
• Liaise/troubleshoot issues with internal and external partners (IE billing, account setup, connectivity across platforms, etc)
• Install/QA all site tagging to support measurement and campaign performance
• Install measurement solutions for tracking true impact on sales and manage any necessary ongoing troubleshooting
• Execute in-house campaigns across paid social for ad-hoc projects
• Ongoing review of project creative and liaising with marketing team for updates that align with platform & industry best practices.
• Conduct various website audits and project manage execution of recommendations
• Define Google Analytics KPIs, configure all goals/audience segments/tracking events, and build regular reports for website KPIs
• Develop asset requests, messaging grids, and testing approach; provide feedback/direction for brand templates
• Audience segments – define and document target segments
• Consult on email program strategy/automation and templates
• Digital Learning: providing industry insights, creating best practice documents, mentoring other marketing team members on various aspects of digital marketing initiatives

What You Will Bring:

• An extensive knowledge of digital initiatives and best practices, including social media, SEO, and Google products such as Analytics, Ads, and Webmaster Tools
• Experience in marketing roles at management level (in retail and real estate is a strong asset)
• A post-secondary school diploma/degree (Marketing or Business concentrations an asset)
• The ability to take data analysis and reporting, and convert to real world trends, meanings, and solutions
• Excellent project management skills
• Superior writing and editing skills
• An ability to provide insight and strategic recommendations to achieve project objectives
• Strong computer skills: a high proficiency in MS Office (Word, Excel, PowerPoint and Outlook) is essential, and a basic knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop) is an asset
• An innate sense for what looks good, and how to keep initiatives on-brand
• Experience with CRM software and website platforms like WordPress & Craft is an asset
• Exceptionally good at prioritizing, time managing, and multi-tasking
• Highly self-motivated and detail-oriented
• A self-starter, looking to make an impact at a growing and diversifying company
• Able to excel under pressure, and can handle sudden changes in plans
• Able to meet deadlines
• Positive and upbeat in your general demeanor
• An excellent communicator, with both internal stakeholders and external parties
• Resourceful in problem-solving situations
• Decidedly trustworthy and accountable
• Willing to ask questions and seek out information as necessary
• Willing to teach and share digital marketing knowledge with coworkers and junior staff

Salary Range:

$70,000 - $90,000

About The Company:

Onni

For over half a century, Onni has been building communities for people to live, work, and play. Our success reflects our commitment to our employees and partners, and our dedication to quality construction, innovation, sustainability, and customer satisfaction. Our expertise expands across North America, with offices in Vancouver, Toronto, Los Angeles, Seattle, Phoenix, and Chicago.

How To Apply:

Please apply through the link on the job posting and attach your resume and any other required documents.

We thank all applicants for your interest in the Onni Group. Note that only those applicants under consideration will be contacted.

Welcome

Thank you for your interest in a career with Onni Group!

About Us

We believe that the strength of a company lies in its people and are fortunate to have an extremely motivated and dedicated staff that brings expertise and attention to detail in every project they undertake. If you believe that your skills would be a valuable addition to our team and would like the chance to be a part of the award-winning Onni Group, please check our open opportunities.

To best stay up to date about all things Onni, please follow us on the following social media:

Please do not contact our managers or employees directly in an attempt to present candidates without a written request, and a signed agreement within the last 12 months. Complying with this request will be a major factor in determining a professional relationship with Onni Group. Any submissions of unsolicited resumes directly to Onni employees, managers or any Onni email address will not be bound or obligate Onni in any way to pay any fees if such a person is hired. If you are interested in working with Onni please contactDaryl Kerrey–[e-mail] , and email us info about your company. We will then contact you to set up any further discussions.

Please note, all Onni hiring requires at minimum an official virtual or in-person interview prior to offer stage.