Digital Marketing Manager

Export Development Canada; Toronto; Hybrid; CAD 83,000 - 111,000; Full time

Job summary

A leading financial services firm in Toronto seeks a Digital Marketing Manager to develop and implement SEM strategies. This role focuses on managing campaigns across various platforms, optimizing performance, and collaborating with teams. The ideal candidate possesses strong analytical skills, a bachelor's degree in marketing, and experience in SEM tools like Google Ads. Enjoy a hybrid work environment with supportive teams and opportunities for professional development.

Benefits

Flexible benefits program

Defined Contribution Pension Plan

Competitive vacation program

Comprehensive wellness programs

Professional Development support

Qualifications

• Proven experience managing SEM campaigns with a strong track record of success.
• Strong analytical skills and ability to interpret data for informed decisions.
• Excellent written and verbal communication skills.

Responsibilities

• Develop, implement, and manage SEM campaigns across various search engines.
• Conduct keyword research and analysis for campaign optimization.
• Monitor and analyze campaign performance metrics.

Skills

Significant digital marketing expertise

Customer focus

Drive for results and self-motivated

Effective communication

Analytical skills

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

Google Ads

Bing Ads

Job description

Application deadline: August 29th, 2025

Join the EDC Team!

At EDC, we support Canadian businesses to succeed globally. We provide the financial tools and expertise they need to explore new markets, reduce risks, all towards the goal of making Canada and the world better through trade. #LI-Hybrid

Position:Digital Marketing Manager

Employment Type:Permanent

Compensation Details :

• Marketing Generalist 17 : Salaries typically range from $83,037 to $110,717 annually, based on qualifications and experiences, plus a performance-based incentive.

Location:

• Export Development Canada operates in a hybrid work environment, currently requiring employees to work in the office 2 days per week. (subject to change)
• This role can be performed from EDC’s headquarters in Ottawa or from one of our Community Hubs located in Toronto, or, Montreal.
• Relocation assistance is available for candidates who meet the eligibility criteria.

About EDC:

At Export Development Canada (EDC), we empower Canadian businesses to succeed globally. As a financial Crown corporation, we offer innovative financial solutions and expert insights to help businesses explore new markets, mitigate risks, and achieve growth.

Why Join EDC?

• Collaborate with a diverse, experienced team – Work alongside talented professionals who bring a wealth of knowledge and expertise to drive success.
• Thrive in a supportive, teamwork-driven environment – Flourish in a workplace where collaboration and mutual support are paramount.
• Impact global communities through sustainable growth in emerging markets – Make a meaningful difference by fostering sustainable development in key regions around the world.
• Recognized as one of Canada’s Top 100 Employers, Best Diversity Employers, and a Top 100 Family-Friendly Employers – Join a company that is celebrated for its commitment to excellence, diversity, and work-life balance.
• Enjoy a comprehensive Total Rewards package:
  • Flexible benefits – Our program lets you choose coverage that suits your unique needs, including Medical, Dental, Life, and more. Plus, we offer additional Flex credits to tailor your plan even further.
  • Defined Contribution Pension Plan – Secure your future with our generous matching program that helps you save for retirement.
  • Competitive vacation program – Enjoy a work-life balance with our competitive vacation program, starting with 4 weeks of vacation and 2 floater days each year for permanent employees.
  • Comprehensive wellness programs – Stay healthy and happy with access to wellness initiatives, mental health support, and fitness programs.
  • Professional Development – Advance your career with our support for growth and development through conferences, language training, and educational opportunities.

Team Overview:

As EDC aims to be the leader in helping all Canadian exporters go, grow and succeed internationally, the marketing team has an ambitious agenda to deepen exporter engagement through digital capabilities and insights-based marketing programs. The marketing team is seeking an individual contributor to accelerate its digital program, with a focus on SEM, to increase awareness of EDC and our products and solutions across current and potential Canadian exporters.

As a digital marketing manager, (SEM focus) you will be responsible for defining and developing digital strategies/programs promoting EDC’s solutions. Defined as an exceptional communicator, the candidate will leverage data, insights and qualitative research to effectively inform targeted programs. Relying on effective relationship building, the candidate is expected to understand and translate business goals into Exporter-centric digital strategies that are measurable. The successful candidate should have a strong drive for results while striving for innovation throughout the campaign life cycle.

What you will be doing:

• Develop, implement, and manage SEM campaigns across various search engines (Google, Bing, etc.).
• Conduct keyword research and analysis to identify opportunities for campaign optimization.
• Monitor and analyze campaign performance metrics, providing actionable insights and recommendations.
• Collaborate with colleagues to create compelling ad copy and landing pages.
• Manage budget allocation and bid strategies to maximize ROI.
• Stay up-to-date with industry trends and best practices in SEM and digital marketing.
• Perform A/B testing to improve ad performance and conversion rates.
• Generate regular reports on campaign performance and present findings to stakeholders.
• Ensure compliance with search engine guidelines and industry standards.
• Develop, implement and manage digital campaigns to promote the organization's products and services across various channels (digital & traditional) that drive awareness, engagement, and ultimately result in lead generation.
• Monitor and analyze campaign performance metrics, providing actionable insights and recommendations.

Key Competencies

• Significant digital marketing expertise
• Customer focus
• Drive for results and self-motivated
• Effective communication and analytical skills
• Authentic approach and personal excellence

What we are looking for:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in managing SEM campaigns with a strong track record of success.
• Proficiency in SEM tools and platforms (Google Ads, Bing Ads, etc.).
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team environment.
• Knowledge of SEO and other digital marketing channels is a plus.

What will make you stand out:

• Certification in Google Ads or other relevant SEM certifications is preferred.
• Bilingual in both official languages (French and English)
• Experience with AGILE Scrum framework
• B2B/Financial services marketing experience

Eligibility:

• Eligibility: EDC is committed to Fair Employment Practices and preference will be given to a candidate who is able to work legally in Canada at the time of application (Canadian Citizens or Permanent Residents). Candidates must meet the requisite government security screening requirements.The position is open to those who meet all of the essential requirements stated above and whose applications are received by the closing date.

This position is open to individuals who meet all the essential criteria outlined above and submit their applications by the closing date. Ready to make a difference? This is your chance to join a dynamic, growing team and leave your mark on our organization, development finance, and the world.

Apply today!

Want to learn more about EDC? Check our website here https://www.edc.ca

EDC's Commitment to Employment Equity

Export Development Canada (EDC) is dedicated to fostering employment equity and building a diverse workforce. We are committed to creating a safe and inclusive environment that respects people from all cultures, backgrounds, and abilities. At EDC, we nurture a culture of inclusion and belonging where everyone has equal opportunity to grow, develop, succeed, and be their truest selves.

We actively encourage applications from women, Indigenous peoples, visible minorities, persons with disabilities, and members of the 2SLGBTQI+ community.

Should you require any accommodation during the recruitment and selection process, please let our Recruitment team know

Your application must clearly demonstrate how you meet all the requirements. We thank all applicants' interest in a career at EDC; however, only those selected for an interview will be contacted. Please note that qualified candidates may be considered for similar roles at this level within EDC.

Should you require any accommodation during the recruitment and selection process, please contact the Recruitment team at [e-mail] .