Digital Marketing Manager

RBC; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading financial institution in Toronto is seeking a Digital Marketing Lead to manage campaigns and enhance user experience for their International Banking and Newcomers Segments. Candidates should have extensive digital marketing experience, strong communication skills, and a collaborative mindset. The role requires a blend of technical skills, project management, and strategic thinking. This full-time position promises a dynamic work environment with opportunities for innovation and growth.

Benefits

Ability to make a difference

Dynamic, collaborative team environment

Opportunities to do challenging work

Qualifications

• 5+ years of digital marketing experience.
• 3+ years experience leading digital sites.
• Exceptional client, project, and vendor management skills.
• Digital-first and analytical mindset.

Responsibilities

• Translate marketing strategies into digital campaigns for International Banking and Newcomers Segments.
• Own the International Banking website, driving optimization and ensuring a seamless user experience.
• Build strong relationships with internal and external stakeholders.

Skills

A/B Testing

Communication

Content Marketing

Detail-Oriented

Digital Marketing

Digital Marketing Platforms

Effectiveness Measurement

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Website Analytics

Education

Bachelor's degree or College diploma in Business/Marketing/Technology

Tools

Google Analytics

Optimization Platform (e.g., Optimizely, VWO)

HTML/CSS/JavaScript

Job description

Overview

Join the Digital Marketing team and play a pivotal role in shaping the digital presence of RBC's International Banking and Newcomers Segments. This role combines Digital Marketing Campaign Execution and Web Channel Management. As the Digital Marketing lead, you'll collaborate with Marketing & Product teams to execute campaigns that drive engagement and growth for International Banking and Segments team. As the Channel Manager, you'll optimize the website and landing pages, develop innovative tools, and enhance the overall user experience. This fast-paced, matrixed environment requires a highly organized and communicative individual with a strong blend of technical expertise and marketing acumen.

Responsibilities

• Campaign Execution:
  • Translate marketing strategies into impactful digital campaigns for International Banking and Newcomers Segments, coordinating builds and providing strategic recommendations on leveraging digital assets and channels.
  • Champion the creation of engaging content, intuitive tools, and interactive experiences that resonate with target audience.
• Channel Management:
  • Own the International Banking and Newcomers website, driving optimization, capability development (e.g., tools, calculators), and ensuring a seamless user experience.
  • Lead initiatives related to channel management, A/B testing, dashboarding, and reporting, providing data-driven insights to inform decision-making.
• Collaboration & Communication:
  • Build strong relationships with internal (Digital, Product, and Marketing teams) and external agencies, becoming a trusted digital SME for segments initiatives.
  • Present recommendations and data analysis to stakeholders and senior management, effectively communicating the value of digital initiatives.
• Innovation & Growth:
  • Develop new strategies and capabilities in partnership with teams to drive revenue growth and cost efficiencies.

Qualifications

Must-have:

• Bachelor's degree or College diploma in Business/Marketing/Technology.
• Digital-first and analytical mindset and work ethic.
• 5+ years of digital marketing experience.
• 3+ years experience leading digital sites.
• Exceptional client, project, and vendor management skills.
• Strong collaboration, presentation, written, and verbal communication skills.
• Experience with content, usability, information architecture, accessibility, and privacy.
• Proficiency in Google Analytics.
• Experience with an Optimization Platform (e.g., Optimizely, VWO) for A/B testing and personalization.
• Technical skills:
  • FTP
  • Dev/staging/prod environments
  • Working knowledge of HTML/CSS/JavaScript

Nice-to-have:

• Experience in the financial services industry.
• Ecommerce, marketing, or digital product ownership experience.
• Agency experience.
• Familiarity with Content Management Systems (CMS) and/or Customer Data Platforms (CDP) to streamline content creation, personalization, and customer insights.
• Experience leveraging Generative AI tools for content creation and design.

Work Arrangement

• This role requires a 4-day in-office presence per week to foster collaboration and teamwork.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

A/B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics

Additional Job Details

Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W: TORONTO

City: Toronto

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: PERSONAL & COMMERCIAL BANKING

Job Type: Regular

Pay Type: Salaried

Posted Date: 2025-09-23

Application Deadline: 2025-10-04

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

I nclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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