Digital Marketing Manager

The Mark Anthony Group; Kelowna; On-site; CAD 75,000 - 94,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

Paid time off

Hybrid work

Learning & development

Job summary

The Mark Anthony Group is seeking a Digital Marketing Manager to drive digital strategy across its winery brands and lead activation across paid, email, CRM, web and social channels. The role requires hands-on execution, collaboration with Brand, Creative, and Hospitality teams, and careful budget management.

You will shape strategies, oversee content calendars, manage contractors, and optimize campaigns to fuel DTC growth while maintaining brand integrity across the portfolio.

Qualifications

• Bachelor of Marketing/Business, Communication or related field.
• 5-8 years progressive experience in Marketing, with 3-5 years of experience specifically focused in digital marketing.
• Strategy & brand profiling experience – bonus if the experience is in Luxury Retail, Hospitality, CPG, or the Wine Industry.
• Proven experience with Direct-to-Consumer (DTC) e-commerce, customer lifecycle segmentation, SEO/GEO, and full-funnel digital marketing strategies.
• Familiarity with modern marketing technologies, automation tools, and data analytics to optimize workflows and campaign tracking (e.g., ActiveCampaign, Zapier, Meta Business Suite, WordPress, Commerce7, GA4, Looker Studio, Power BI, Asana, or equivalent tools).
• Excellent verbal and flawless communication skills with a strong aptitude for writing.
• Strong project management skills with a proven ability to manage timelines, coordinate cross-functional teams, and deliver results across multiple brands and projects.
• Skilled in multi-channel budget tracking and optimization; able to align spend with business priorities by reviewing channel performance alongside contractors and internal team members.
• Familiarity with compliance and regulatory guidelines for alcohol advertising and digital marketing (e.g., BC LCRB and CRTC regulations for marketing alcohol and platform-specific age-gating policies).
• Solid understanding of data privacy standards and email compliance guidelines, specifically Canadian Anti-Spam Legislation (CASL).
• Demonstrated ability to lead and motivate a team, managing individual performance and setting clearobjectivesto align team outputs with overarching business goals.

Responsibilities

• Setthe Digital/SocialStrategy foreachwinerythrough cross-functional collaboration with theMarketing and Creative Services teams.
• Lead and champion all strategic digital marketing activation, processes, and innovation initiatives including programs and communications deployed through core digital channels including paid performance media, email marketing, CRM systems, web experiences, and organic social.
• Accountable for thedigital/social budgetwithin the context of the overall marketing budget.
• Direct and collaborate with specialized contractors to optimize paid performance marketing and email campaigns, ensuring alignment with brand goals and relevant reporting.
• Oversee the development and execution of digital content calendars across all wineries, balancing team capacity with strategic marketing goals while ensuring seamless stakeholder alignment and onboarding.
• Partner with Creative team to guide asset development, providing clear briefs, platform best practices, and performance data to ensure content achieves business/marketing objectives.
• Oversee portfolio-wide website strategy and performance; collaborate cross-functionally to ensure web properties align with marketing goals while guiding the internal team on execution, maintenance, and product rollouts.
• Maintain and evolve the established KPI and reporting framework, refining templates to ensure all digital initiatives capture actionable insights and drive data-backed marketing decisions.
• Stay at the forefront of the digital landscape, identifying and reviewing emerging marketing tools, including AI applications and automation, to drive workflow efficiency and improve results.

Skills

Digital marketing

Budget management

Team leadership

Project management

Data analytics

Strategic planning

Communication

Cross-functional collaboration

Campaign optimization

Education

Bachelor's degree in Marketing/Business/Communication or related field

Tools

ActiveCampaign

Zapier

Meta Business Suite

WordPress

Commerce7

GA4

Looker Studio

Power BI

Asana

Job description

Role: Digital Marketing Manager
Contract: October 1, 2026 – January 31, 2028
Location: West Kelowna, B.C. (On-site)

About Us

We are the stewards of some of Canada's most iconic luxury estate wineries, including Mission Hill Family Estate, CedarCreek Estate Winery, Martin’s Lane Winery, and CheckMate Artisanal Winery. Nestled in the breathtaking Okanagan Valley, these properties are recognized not only for world-class wines, but also for exceptional architecture, hospitality, craftsmanship, and guest experiences.

The Opportunity

As our Digital Marketing Manager, you will shape and drive the digital marketing strategies and activation initiatives that fuel Direct-to-Consumer (DTC) sales growth, brand loyalty, and consumer engagement across our portfolio of wine brands. You balance high-level strategic vision with an operational, hands-on approach to plan and execute high-performing campaigns driving results to business goals.

In this role, you will own the overarching planning, strategy, and performance reporting for our core online consumertouchpoints;including web and e-commerce platforms, paid performance media, CRM/email channels, and organic social ecosystems.Collaborating closely with our Brand, Creative Services, and Hospitality teams, you will act as the digital bridge connecting our estate experiences with our online ecosystems.

This is a role for a strategic thinker whoisn'tafraid to roll up their sleeves tooptimizeworkflows, collaborate directly with specialized partners, and guide tactical execution. This is a compelling opportunity to mature our digital capabilities, evolve our existing frameworks, and elevate the online presence of some of Canada's most iconic winery brands.

What You’ll Do:

• Setthe Digital/SocialStrategy foreachwinerythrough cross-functional collaboration with theMarketing and Creative Services teams.
• Lead and champion all strategic digital marketing activation, processes, and innovation initiatives including programs and communications deployed through core digital channels including paid performance media, email marketing, CRM systems, web experiences, and organic social.
• Accountable for thedigital/social budgetwithin the context of the overall marketing budget.
• Direct and collaborate with specialized contractors to optimize paid performance marketing and email campaigns, ensuring alignment with brand goals and relevant reporting.
• Oversee the development and execution of digital content calendars across all wineries, balancing team capacity with strategic marketing goals while ensuring seamless stakeholder alignment and onboarding.
• Partner with Creative team to guide asset development, providing clear briefs, platform best practices, and performance data to ensure content achieves business/marketing objectives.
• Oversee portfolio-wide website strategy and performance; collaborate cross-functionally to ensure web properties align with marketing goals while guiding the internal team on execution, maintenance, and product rollouts.
• Maintain and evolve the established KPI and reporting framework, refining templates to ensure all digital initiatives capture actionable insights and drive data-backed marketing decisions.
• Stay at the forefront of the digital landscape, identifying and reviewing emerging marketing tools, including AI applications and automation, to drive workflow efficiency and improve results.

What You Bring:

• Bachelor of Marketing/Business,Communicationor related field
• 5-8yearsprogressive experience in Marketing, with3-5years of experiencespecifically focusedindigital marketing.
• Strategy & brand profiling experience – bonus if the experience is in Luxury Retail, Hospitality, CPG, or the WineIndustry.
• Proven experience with Direct-to-Consumer (DTC) e-commerce, customer lifecycle segmentation, SEO/GEO, and full-funnel digital marketing strategies.
• Familiarity with modern marketing technologies, automation tools, and data analytics tooptimizeworkflows and campaign tracking (e.g.,ActiveCampaign, Zapier, Meta Business Suite, WordPress, Commerce7, GA4, Looker Studio, Power BI, Asana, or equivalent tools).
• Excellent verbal and flawless communication skillswith a strong aptitude for writing.
• Strong project management skills with a proven ability to manage timelines, coordinate cross-functional teams, and deliver results across multiple brands and projects.
• Skilled in multi-channel budget tracking and optimization; able to align spend with business priorities by reviewing channel performance alongside contractors and internal team members.
• Familiarity with compliance and regulatory guidelines for alcohol advertising and digital marketing (e.g., BC LCRB and CRTC regulations for marketing alcohol and platform-specific age-gating policies).
• Solid understanding of data privacy standards and email compliance guidelines, specifically Canadian Anti-Spam Legislation (CASL).
• Demonstrated ability to lead and motivate a team, managing individual performance and setting clearobjectivesto align team outputs with overarching business goals.

Why Join Us?

We are committed to hiring, engaging, and growing qualified, talented, and motivated team members at every level of our organization. We offer competitive compensation that recognizes individual and company performance. Thetypical hiring range for this position is $75,000 - $94,000 annually complemented by an end of contract bonus plan; the base pay is determined by market location and job-related knowledge, skills, experience, and education.

As part of our Total Rewards program, we are also proud to offer:

• Health and dental benefits, and mental health plans with 24/7 access to a primary care physician via Lumino Health
• Paid time off
• Hybrid work environment (4 days office, 1 day at home)
• An extensive offering of world leading learning and development programs to empower your career development – in-person and digital offerings with internationally renowned resources like Franklin Covey and Lumina.

We exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft

We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious

We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility

We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive

We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.