Digital Marketing Manager

BeMo Academic Consulting; Canada; Remote; CAD 90,000 - 120,000; Full time

Job summary

BeMo Academic Consulting is seeking a Digital Marketing Manager to lead its paid marketing function. The ideal candidate will have extensive experience in optimizing ads and a proven track record in data-driven marketing strategies. As part of a results-focused culture, this role offers the freedom to work remotely and contribute significantly to lead generation and revenue growth.

Benefits

Work from home flexibility

Comprehensive health benefits

$1,000 yearly professional development fund

Generous vacation policy

Qualifications

• Proven experience in social media and search ad optimization (5+ years).
• Strong ability to lead and coach marketing teams.
• Deep understanding of marketing metrics and ability to analyze data effectively.

Responsibilities

• Optimize paid ads across various platforms (e.g., Facebook, Instagram).
• Lead the marketing team to meet quarterly performance targets.
• Collaborate with executive leadership to develop marketing strategies.

Skills

Ad optimization

Data analysis

Team leadership

Creative strategy

Job description

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A Day in The Life:

We’re hiring an experienced, strategic, results-driven Digital Marketing Manager to lead our entire paid marketing function overseeing paid ad optimization, landing page optimization, email optimization, ad setup, creative setup, and email setup. You will directly optimize ads, landing pages and emails and manage, coach, and hold accountable email specialist, data analyst, ad creation specialist. When required you will put up your sleeves and do setup the ads and emails yourselves to help speed up the process.

Your primary responsibility will be optimizing ads, landing pages and emails to increase volume of qualified leads and revenue based on our KPIs plus driving our paid marketing team to consistently meet or exceed quarterly targets through strategic oversight, continuous coaching, clearly defined KPIs, and rigorous accountability. You will collaborate closely with the CEO and our director of marketing to create compelling offers, refine marketing strategies, and ensure outstanding performance across all marketing initiatives.

As a senior leader, you must be fully aligned with our top three core values:

•Results/week, not hours/week.

•Act in BeMo’s best interest.

•Obsess over students.

Note: This role is not suited for someone seeking to coast or searching for a traditional "9 to 5" job. We measure success strictly by outcomes—not by effort or intentions. Achieving results might require working evenings or weekends at times. Only those ready to fully embrace this results-oriented culture should apply.

What you will do:

• Optimize our paid ads across Facebook, Instagram, TikTok, YouTube, Search, Pmax and Display.
• Optimize our landing pages and emails through extensive a/b testing.
• Rapid launch and optimization of ads by a/b testing creatives and copy with the help of internal and/or external specialists.
• Manage, coach, and hold accountable all paid marketing team members (creatives specialist, email specialist, data analyst, ad specialists).
• Ensure weekly sprints, tasks, and KPIs are consistently met, reviewing work quality and effectiveness.
• Strategically guide and assist the team to consistently achieve quarterly lead generation targets.
• Collaborate directly with leadership to create compelling, innovative offers and detailed instructions for marketing execution.
• Continuously monitor marketing metrics and proactively adjust strategies to ensure sustained growth and performance.
• Provide weekly reports and insights clearly outlining marketing team performance, challenges, and recommendations.
• Foster a high-performance, accountable, and results-driven culture within the marketing team.
• Ensure flawless creation of ad and email directions, posting and optimization.
• Ensure flawless creation of split test direction and execution.

We’d Love to Hear From You if You Have…

• Minimum of 5+ years of proven social media and search ad optimization experience.
• Minimum of 5+ years of proven landing page optimization experience.
• Minimum of 5+ years of proven team management and coaching a team of 5 or more.
• Minimum of 5+ years of proven social media and search ad opt
• Deep understanding of key marketing metrics, data analysis, and proven ability to translate insights into measurable actions.
• Strong track record of consistently hitting or exceeding aggressive lead generation and revenue goals.
• Proven ability to manage complex projects, multiple priorities, and teams effectively in a remote work environment.
• Excellent communication, leadership, and coaching skills, with a clear track record of fostering high-performing teams.

What We Offer:

• Freedom to work in the comfort of your own home! You never have to go to the "office".
• Competitive pay - Base + Bonus.
• Comprehensive health, dental, and disability insurance benefits for full-time team members.
• Generous self-directed vacation policy for full-time team members.
• $1,000 yearly professional development fund for full-time team members.
• Bi-annual team dinners and fun events.
• Opportunity for growth, independent project development, and career advancement.
• Make a huge difference in the lives of aspiring future professionals and contribute to our outstanding success rate.
• We are proudly listed on The Career Directory as one of the top employers.

Why BeMo?

At BeMo, our mission is rooted in the belief that education is a universal right, not a privilege. We are driven by the vision of empowering individuals, regardless of background, to choose their desired professions based on intrinsic motivation. With a track record of assisting tens of thousands of students worldwide, we've transformed the admissions landscape for diverse candidates, from first-timers to re-applicants, and those with varying academic profiles. At BeMo, success is not confined by conventional metrics; it's about personalized guidance that consistently saves applicants time, money, and energy.

We're committed to inclusivity and understand that financial barriers can be real obstacles. That's why we offer plenty of free resources to support individuals who may face financial constraints, helping them overcome these challenges and successfully secure a spot in their desired program.

Watch Our CEO's TEDx Talk to Find Out Why We Created BeMo:

https://youtu.be/BjC7cM8a5zU

Our Hiring Process:

Our hiring process includes multiple steps. You will progress to each step if we believe there's a good match for both parties. The process includes a review of your application, a skills assessment test, a virtual OR phone interview, a face-to-face interview with select members of our team via video conference and lastly, reference calls.

How to Apply:

Simple. Click "Apply" and fill out the short application form.

We won’t be able to individually respond to all applicants, but if we feel that you’re a strong match, we will be in touch via email to proceed with your application. Thanks, and we look forward to hearing from you!

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BeMo is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation for disability during any stage of the recruitment process, please indicate this in your cover letter.

BeMo is strongly committed to inclusion and diversity within its community and welcomes all applicants including but not limited to: visible minorities, all religions and ethnicities, persons with disabilities, LGBTQ persons, and all others who may contribute to the further diversification of ideas.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Higher Education

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