Digital Marketing Leader

Activate; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

A rapidly growing entertainment company, Activate, seeks a Digital Marketing Leader to enhance its digital presence. This strategic role involves overseeing SEO, CRM, and social media efforts, driving growth through collaboration and data-driven decision-making. The ideal candidate will bring 7+ years of experience in digital marketing and a passion for building impactful marketing strategies.

Benefits

Competitive Salary

Benefits package

Paid time off

Casual dress

Employee discount

On-site parking

Qualifications

• 7+ years of experience in digital marketing with a high-growth national brand.
• Proven success in SEO, CRM, email marketing, paid media, and social media strategy.
• Strong analytical skills and ability to translate metrics into actionable insights.

Responsibilities

• Lead and mentor digital marketing team members to execute strategies.
• Define and implement digital marketing strategy aligned with business goals.
• Oversee campaign development and performance in SEO and paid media.

Skills

SEO

CRM

Email Marketing

Social Media Strategy

Paid Media

Analytical Skills

Project Management

Team Leadership

Education

Bachelor’s degree in Marketing, Communications, or Business

Master’s degree (preferred)

Tools

Google Analytics

SEMrush

Braze

HubSpot

Meta Ads Manager

Job description

Enter the Game!

Do you want to be part of the fastest-growing entertainment concept in the world? Does bringing people together and building teamwork through active gaming excite you? Activate is expanding rapidly, and we’re looking to grow our team with the addition of a Digital Marketing Leader to drive our digital strategy and lead a high-performing team.

The Digital Marketing Leader is responsible for leading Activate’s digital marketing efforts across SEO, CRM, email marketing, social media, and paid media. This is a highly strategic and hands-on role—ideal for a leader who thrives on execution, collaboration, and data-driven growth.

You’ll oversee campaign development and performance while working closely with your team to execute initiatives that increase brand visibility, drive conversions, and enhance customer engagement. If you enjoy rolling up your sleeves and playing a key role in both strategy and implementation, this is your opportunity to make a big impact. This is a full-time, permanent position. We are looking for this role to join our team at our Winnipeg corporate office, but remote out-of-province candidates will also be considered.

The Duties and Responsibilities:

Leadership & Strategy

• Serve as a leader, mentor, and team player—providing strategic guidance while contributing to execution.
• Define and implement Activate’s digital marketing strategy in alignment with business goals.
• Monitor industry trends and emerging technologies to keep Activate ahead of the digital curve.
• Collaborate cross-functionally with Sales, Product, and Creative to ensure unified messaging and execution.

SEO & Paid Media

• Oversee the development and implementation of SEO strategies to increase organic visibility and improve search rankings
• Conduct keyword research, competitive analysis, and guide on-page/off-page optimization
• Collaborate with content creators to ensure SEO best practices are integrated into content development
• Lead the planning and management of paid media campaigns across Google Ads, Meta, and other digital platforms.
• Manage budgets, bid strategies, and audience targeting to maximize ROI
• Analyze campaign performance and implement data-driven optimizations

Email Marketing & CRM

• Design and execute targeted email campaigns to drive engagement, conversion, and retention
• A/B test subject lines, content, and CTAs to optimize performance
• Monitor deliverability, open rates, click-through rates, and conversions
• Increase brand awareness through development and implementation of a cohesive marketing plan, ensuring development and implementation aligns with Activate’s short-term and long-term objectives for global expansion
• Manage CRM platforms (e.g. Braze, HubSpot) to enhance customer segmentation, engagement, and retention
• Develop and optimize customer journeys and lifecycle marketing strategies
• Leverage data insights to personalize communications and improve customer experience

The Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s a plus).
• 7+ years of experience in digital marketing, preferably with a high-growth or innovative national brand.
• Proven success in SEO, CRM, email marketing, paid media, and social media strategy.
• Strong analytical and technical skills with tools like Google Analytics, SEMrush, Braze, HubSpot, and Meta Ads Manager.
• Experience building digital marketing foundations and scaling them to meet business needs.
• Strong project management skills and the ability to translate performance metrics into clear, actionable insights.
• Excellent communication skills and the ability to work cross-functionally in a collaborative, fast-paced environment.
• Experience coaching and developing team members, with a passion for growing talent.
  

The Perks:

• Competitive Salary
• Benefits package
• Paid time off
• Casual dress
• Employee discount
• On-site parking

About Activate:

Taking entertainment into the future by fusing technology and physical activity together to create live-action gaming experiences, Activate is a technology company building interactive gaming facilities with locations across Canada and the US. For more information about Activate, please visit http://playactivate.com/ or check us out on Instagram - @activategames/Facebook @activategames.

Activate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities. To request reasonable accommodation for a protected characteristic, contact [e-mail] is an email monitored for this purpose.

We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted.