Digital Marketing Genius – Lead Generation Specialist

Eco Home Group; Toronto; On-site; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Performance-based commission

Growth opportunities

Competitive base salary

Job summary

Weaver Eco Home seeks a Digital Marketing Genius to lead generation efforts in North York, ON. You will design and manage paid campaigns across Facebook, Instagram, TikTok and Google to deliver high-quality leads and appointments at a low cost.

The role is in-house, full-time, with a base salary of 60K–70K plus up to 30K in bonuses, and a performance-based commission structure with opportunities for growth.

Qualifications

• 5+ years of digital marketing with a focus on lead generation.
• Proven ability to lower cost per lead and cost per appointment.
• Experience with multi-platform paid campaigns.
• Strong content creation and video capabilities.

Responsibilities

• Develop and optimize paid campaigns on Facebook, Instagram, TikTok, Google.
• Create content tailored to each platform to drive conversions.
• Produce high-quality video, graphics, and copy.
• Record yourself presenting our value proposition for ads.
• Analyze campaign performance and report insights.
• Collaborate with sales to align goals and strategies.
• Test new strategies to reduce lead cost and improve conversions.
• Develop retargeting campaigns to nurture leads.

Skills

Lead generation

Content creation

Performance marketing

A/B testing

Data-driven decisions

Campaign optimization

Tools

Facebook Ads Manager

Google Ads

TikTok Ads

Job description

Digital Marketing Genius – Lead Generation Specialist

245 Fairview Mall Drive, North York, Canada | Posted on 08/20/2024

• Salary Base Salary (60K-70K) + up to 30K in bonuses
• Work Experience 5+ years
• City 245 Fairview Mall Drive, North York
• Country Canada

Job Description

Job Title: Digital Marketing Genius – LeadGeneration Specialist

Location: North York, ON (In-House Position)

Job Type: Full-time

Compensation: Base Salary(60K-70K) + upto 30K inbonuses

About Us:

Weaver Eco Home is a pioneering leader inthe home services industry, specializing in eco-friendly home solutions acrossthree provinces. We're experiencing rapid growth and are now seeking a talentedDigital Marketing Genius to join our team. If you're passionate about drivingsales through cutting-edge digital campaigns and have a proven track record inreducing cost per lead and cost per appointment, we want you!

Position Overview:

As our Digital Marketing Genius, you willbe responsible for developing and executing high-performing campaigns acrossmultiple social media platforms, including Facebook, Instagram, TikTok, andGoogle. Your primary goal will be to generate quality leads and driveappointments at a very low cost, ultimately contributing to our company’sgrowth.

Key Responsibilities:

• Develop,manage, and optimize paid advertising campaigns on Facebook, Instagram,TikTok, Google, and other relevant platforms.
  
• Createcompelling and engaging content that resonates with our target audienceand drives conversions.
  
• Producehigh-quality visual and written content tailored to each platform,including videos, graphics, and copywriting.
  
• Recordyourself on video, confidently presenting our value proposition to be usedin ads across various platforms.
  
• Monitor,analyze, and report on campaign performance, making data-driven decisionsto continuously improve results.
  
• Stayup to date with the latest trends and best practices in digital marketing,content creation, and social media advertising.
  
• Collaborateclosely with the sales team to ensure alignment on goals and strategies.
  
• Innovateand test new strategies to reduce cost per lead and increase conversionrates.
  
• Developretargeting campaigns and strategies to nurture leads through the salesfunnel.
  

Qualifications:

• Provenexperience (5+ years) in digital marketing, with a focus on leadgeneration, content creation, and driving sales through social mediaplatforms.
  
• Strongunderstanding of performance marketing, conversion, and online customeracquisition.
  
• Experiencewith A/B testing, landing page optimization, and analytics tools.
  
• Exceptionalknowledge of ad platforms, including Facebook Ads Manager, Google Ads, andTikTok Ads.
  
• Strongcontent creation skills, including graphic design, video production, andcopywriting.
  
• Comfortableand confident recording yourself on video to present our value propositionin a compelling way.
  
• Stronganalytical skills and experience using data-driven decision-making tooptimize campaigns.
  
• Abilityto work in a fast-paced environment and manage multiple projectssimultaneously.
  
• Strongcommunication and teamwork skills.
  

Compensation:

• Competitivebase salary commensurate with experience.
  
• Attractivecommission structure based on performance, providing significant earningpotential.
  
• Opportunitiesfor growth and advancement within the company.
  

Why Join Weaver Eco Home?

• Bepart of an innovative company that is the first in its space to offervirtual selling in three provinces.
  
• Workin a dynamic, supportive environment where your contributions are valued.
  
• Enjoya role where creativity and results are rewarded with an excellentcompensation package.
  
• Growwith us as we continue to expand and lead the market in eco-friendly homesolutions.